About Centra CX
Centra CX is a company based in Melbourne (Australia) founded in 2011 was acquired by Cyara in June 2023.. Centra CX offers products and services including CentraCX, AI-Powered CX Assurance Platform, Botium, and Pulse. Centra CX operates in a competitive market with competitors including SurveyMonkey, Qualtrics, QuestionPro, Typeform and Survey Sampling international, among others.
- Headquarter Melbourne, Australia
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Sectors
Technology
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Products & Services of Centra CX
Centra CX offers a comprehensive portfolio of products and services, including CentraCX, AI-Powered CX Assurance Platform, Botium, and Pulse. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Gathers real-time customer feedback for contact center improvements.
Assures customer journeys across voice and digital channels.
Tests and optimizes AI chatbots for customer interactions.
Provides insights into contact center performance metrics.
Funding Insights of Centra CX
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Centra CX
Centra CX has secured backing from 1 investor. Prominent investors backing the company include Cyara. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Omnichannel customer experiences are tested and monitored across multiple channels.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Centra CX
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Centra CX
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Centra Cx Comparisons
Competitors of Centra CX
Centra CX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SurveyMonkey, Qualtrics, QuestionPro, Typeform and Survey Sampling international, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
A cloud-based platform is utilized for creating customizable surveys.
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Surveys are created and feedback is collected through the platform.
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Web-based survey software is offered for research and analysis.
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Surveys and forms are created via a cloud-based platform.
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Data Solutions and Technology for Consumer and B2B Survey research
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Platform providing market research, customer experience, and employee feedback solutions
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Centra CX
When was Centra CX founded?
Centra CX was founded in 2011.
Where is Centra CX located?
Centra CX is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
What does Centra CX do?
Founded in 2011 in Melbourne, Australia, Centra CX operates as a cloud-based platform in the customer experience sector. Customizable surveys are deployed across email, web, voice, and SMS channels to gather feedback. Real-time monitoring and collaboration tools are provided to enhance customer interactions. The platform serves clients including major Australian banks, FMCG providers, local councils, superannuation firms, technology vendors, and SMEs as of September 2016.
Who are the top competitors of Centra CX?
Centra CX's top competitors include SurveyMonkey, Qualtrics and Typeform.
What products or services does Centra CX offer?
Centra CX offers CentraCX, AI-Powered CX Assurance Platform, Botium, and Pulse.
Who are Centra CX's investors?
Centra CX has 1 investor. Key investors include Cyara.
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