Centrical

New York, United States Founded: 2013 • Age: 13 yrs
Gamified employee performance management software

About Centrical

Centrical is a Technology company based in New York (United States) founded in 2013 by Gal Rimon. Gamified employee performance management software. Centrical has raised $84 million across 3 funding rounds from investors including JVP, Aleph and 2B Angels. The company has 3 employees. Its chief executive, as recorded, is Gal Rimon. Its website centrical.com draws about 22 thousand monthly visits. Centrical offers products and services including Gamification, Centrical AI, Quality Assurance, Performance Management, and Coaching. Its focus areas include Enterprise Applications, HRTech, Performance Management and Suite. Its legal entity is CENTRICAL INC. Its competitors include BetterWorks, Workday Adaptive Planning and 15Five; 3 of its 3 listed competitors have raised funding.

Company details

Centrical is a gamified employee performance management software. The platform features solutions such as personalized microlearning, performance management, employee engagement, and advanced gamification. It allows employers personalized performance and learning goals for your employees. It also provides real-time performance tracking, engage them with challenges, levels, and prizes. The company monetizes through subscription-based pricing plans. Clients include HP, Microsoft, Novartis, Webhelp, Telia, and more.

  • Headquarters New York, United States
  • Employees 3
  • Founders Gal Rimon
  • Sectors
    Technology
  • Email
    ••••••••
  • Phone
    •••• ••••
  • Website centrical.com
  • Social LinkedIn X Facebook Instagram
  • Legal Name Centrical Inc
Key Metrics
  • Total Equity Funding
    $84M (USD)

    in 3 rounds

  • Latest Funding Round
    $39M (USD), Series D

    Jun 2026

  • Investors
    JVP

    & 9 more

  • Employee Count
    3

Products & Services of Centrical

Centrical offers a comprehensive portfolio of products and services, including Gamification, Centrical AI, Quality Assurance, Performance Management, and Coaching.

Gamification
Engagement Tool

Motivates teams through competitions and rewards to boost performance.

Centrical AI
AI Coaching

Provides personalized insights and recommendations for employee development.

Quality Assurance
Performance Evaluation

Delivers actionable feedback to improve customer experience metrics.

Performance Management
Goal Tracking

Enables setting and monitoring of personalized employee goals.

Coaching
Employee Support

Offers AI-driven guidance for supervisors to enhance team productivity.

Funding Insights of Centrical

Centrical has successfully raised a total of $84M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $39 million completed in June 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $84M
  • Total Rounds 3
  • Last Round Series D — $39M
  • First Round $13M

    (Nov 2019)

  • Investors Count 10

All 3 funding rounds of Centrical with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2026$39MSeries D–Leeds Illuminate, Kingfisher Investment Advisors
Mar 2021$32MSeries C–JVP, Intel Capital
Nov 2019$13MSeries C–JVP, Aleph
Valuation history

10 investors in total: 10 institutional.

Investors in Centrical

Centrical has secured backing from 10 investors, including venture fund investors. Prominent investors backing the company include JVP, Aleph and 2B Angels.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Early-stage venture capital investments are made by JVP in Israel.
jvpvc.comJerusalem, Israel
Early-stage tech investments in Israel are focused on by Aleph.
aleph.vcTel Aviv, Israel
Seed & early stage tech-focused VC firm investing primarily in Israel
2b-angels.comTel Aviv, Israel
Venture capital fund focused on series A stage hardware, future work, commerce, and digital media companies
c4v.comParis, France
Multi-stage venture capital investments are directed toward innovative companies.
ce.venturesVancouver, Canada
Growth-stage tech companies are invested in by La Maison Partners.
lamaisonpartners.frParis, France
Corporate venture capital firm backed by Citi
citi.com/venturesSan Francisco, United States
Investment in technology startups focusing on compute, AI, and related innovations.
intelcapital.com
leedsilluminate.com
kingfisherinvestment.com
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Investor details for Centrical

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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People of Centrical

56 people are tracked at Centrical (37 in leadership, 19 in team); the tracked headcount is 3.

NameRoleGroup
Gal Rimon
Founder & CEOLeadership
Irena Bobojcov
Creative DirectorLeadership
Samuel Vélez
Sales Director - Enterprise Accounts NALeadership
Ariel Herman
VP, Research & DevelopmentLeadership
Linat Polak Mart
VP ProductLeadership
Ben Siegel
Director Of ProductLeadership
Arbelle Dolev
Sr. Director Of Customer SuccessLeadership
Amanda Caçapava, MS (she/her)
Global Director Of Customer Education & EnablementLeadership
Tony Arous
Director Of Customer Success - Global PartnershipsLeadership
Madeleine Freind
VP of Customer SuccessLeadership
Sierra Bromley
Director Of Customer SuccessLeadership
Elad Bahat
Director of Business SolutionsLeadership
Tom Kuhn
Director of Enterprise SalesLeadership
yasemin park
Creative DirectorLeadership
Doron Neumann
CTOLeadership
Daisuke Okuda
Japan Business Development DirectorLeadership
Zac Bronstine
Director Of Business Development And Digital ExpansionLeadership
Natalie Roth
Vp, Corporate MarketingLeadership
Linat Mart
VP, Product ManagementLeadership
Ronen Botzer
CFOLeadership

36 more people are available in the full profile.

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Timeline of Centrical

3 dated milestones of Centrical across 13 years, from founding to its latest funding, stage changes and deals.

  1. Founded Centrical is founded.
  2. Funding First funding round of $13.0M.
  3. Funding Latest funding round, Series D, of $39.0M.

Competitors of Centrical

Centrical has 3 listed competitors in our database, 3 of them funded. They include BetterWorks, Workday Adaptive Planning and 15Five.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
betterworks.com2010Palo Alto, United States$131.93M141
Online goal setting, tracking and management
adaptiveinsights.com2003Palo Alto, United States$150.35M416
Cloud-based financial planning and analytics are delivered via SaaS.
15five.com2011San Francisco, United States$98.09M168
Employee feedback and reports are managed via a SaaS platform.
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Detailed competitors of Centrical

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
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Verified entity values are shown only after access is granted.

Web traffic of Centrical

The website of Centrical (centrical.com) receives about 22.2K visits a month.

  • Monthly visits
    22.2K

    ▲ 34% vs previous month

Similar websites

Websites whose visitors overlap most with Centrical. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
instrumentalservices.com
instrumentalservices.com
100%
–
dsdm.org
dsdm.org
100%
–
versionone.com
versionone.com
100%
–
agilemodeling.com
agilemodeling.com
100%
#618,620–
targetprocess.com
100%
13.8K#1,829,096View details
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
Premium access

All 40 similar websites and full traffic analytics for Centrical

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  • 40 similar websites
  • Audience overlap
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Verified entity values are shown only after access is granted.

Top companies in HR & Workforce Technology

3 companies that operate in the same segment as Centrical (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Anonymous employee reviews and job search platform are operated.
2007San Francisco, California, United StatesUSD 201.5 M1,695
Cloud-based LMS platform for IT industry
2004Farmington, Utah, United StatesUSD 235.41 MUSD 4.95 M1,774
Employee health benefits are facilitated via a cloud-based platform.
2007Plymouth Meeting, Pennsylvania, United StatesUSD 228.3 M
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Related news about Centrical

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Frequently Asked Questions about Centrical

Centrical was founded in 2013 and raised its 1st funding round 6 years after it was founded.

Centrical is headquartered in New York, United States. It is registered at New York, New York, United States.

Gal Rimon is the CEO of Centrical, as recorded in our data. They have also founded this company.

Centrical is a funded company, having raised a total of $84M across 3 funding rounds to date. The company's 1st funding round was a Series C of $13M, raised on Nov 2019.

Centrical has 3 employees.

Centrical is a gamified employee performance management software. The platform features solutions such as personalized microlearning, performance management, employee engagement, and advanced gamification. It allows employers personalized performance and learning goals for your employees. It also provides real-time performance tracking, engage them with challenges, levels, and prizes. The company monetizes through subscription-based pricing plans. Clients include HP, Microsoft, Novartis, Webhelp, Telia, and more.

Centrical's top competitors include Workday Adaptive Planning, 15Five and BetterWorks.

Centrical offers Gamification, Centrical AI, Quality Assurance, Performance Management, and Coaching.

Centrical has 10 investors. Key investors include JVP, Aleph, 2B Angels, C4 Ventures, and CE Venture Capital.

Centrical operates through Centrical Inc.

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