About Cents
Cents is a Technology company based in New York (United States) founded in 2019 by Gilli Cherrin, Alexander Jekowsky, and Pramod Dabir. A platform for managing laundry business operations is provided. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. Cents has raised $184.25 million across 4 funding rounds from investors including Bessemer Venture Partners, Camber Creek and Tiger Global. The company has 29 employees. Cents has completed 1 acquisition, including Starchup. Its chief executive, as recorded, is Alexander Jekowsky. Its website trycents.com draws about 261 thousand monthly visits. Cents offers products and services including Cents POS, Cents Dispatch, Cents Connect, Cents Assist, and Cents Accelerate. Its focus areas include Software and Business Management Software. Its legal entity is Make Cents Technologies Incorporated. Its competitors include Washlava, Starchup and InvoTech Systems; 1 of its 3 listed competitors has raised funding.
Company details
Cents is established as a leading provider of integrated laundry and dry cleaning business management software. Solutions are offered for laundromats, covering point of sale, machine integration, pickup and delivery, customer service through AI call centers, and marketing tools. Operations are streamlined across self-service, full-service, and dry cleaning sectors. Revenue growth and efficiency improvements are facilitated through a unified platform. Support is extended to over 4,000 stores with customizable tools for business expansion.
- Headquarters New York, United States
- Employees 29
- Founders Gilli Cherrin, Alexander Jekowsky, Pramod Dabir
- SectorsTechnology
- Website category Finance
- Email••••••••
- Phone•••• ••••
- Website trycents.com
- Social LinkedIn X Facebook Instagram
- Legal Name Make Cents Technologies Incorporated
- Annual Revenue$13.97 K (USD)76as on Dec 31, 2017
- Net Profit-$52.69 (USD)as on Dec 31, 2022
- Total Equity Funding$184.25M (USD)
in 4 rounds
- Latest Funding Round$140M (USD), Series C
Mar 2026
- InvestorsBessemer Venture Partners
& 12 more
- Employee Count29
- Investments & Acquisitions
Products & Services of Cents
Cents offers a comprehensive portfolio of products and services, including Cents POS, Cents Dispatch, Cents Connect, Cents Assist, and Cents Accelerate.
Integrated system for managing orders and payments efficiently.
Platform for optimizing pickup and delivery operations effectively.
Solution for monitoring and managing laundry machine performance.
AI-powered call center for enhanced customer support services.
Tools for personalized messaging and customer engagement strategies.
Funding Insights of Cents
Cents has successfully raised a total of $184.25M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $140 million completed in March 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $184.25M
- Total Rounds 4
- Last Round Series C — $140M
- First Round $4.25M
(Feb 2021)
- Investors Count 13
All 4 funding rounds of Cents with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2026 | $140M | Series C | – | Sumeru Equity Partners | |
| Aug 2024 | $40M | Series B | – | Camber Creek | |
| Feb 2021 | $4.25M | Seed | – | Bessemer Venture Partners | |
| Feb 2021 | Debt – Conventional | – | – | – |
13 investors in total: 12 institutional and 1 angel.
Investors in Cents
Cents has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Bessemer Venture Partners, Camber Creek and Tiger Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on tech startups | cambercreek.com | Washington, Dc, United States | ||
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Tech sectors are invested in by Tech Pioneers Fund. | techpioneersfund.com | Menlo Park, United States | ||
Early-stage venture fund investments are focused on hospitality technology. | 2021 | derive-ventures.com | ||
Venture capital investing and portfolio management services for accredited investors. | av.vc | |||
Private equity and venture capital investments are managed across sectors. | fingergroup.com | Santa Monica, United States | ||
Early-stage VC firm investing in geographies such as the US & France | newfundcap.com | Paris, France | ||
Venture capital firm backed by RiverPark Funds group | riverparkvc.com | New York, United States | ||
Life-Sciences & Tech focused Seed-stage VC Firm investing in geographies such as the US | 1517fund.com | San Francisco, United States |
Investor details for Cents
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Cents
19 people are tracked at Cents (11 in leadership, 8 in team); the tracked headcount is 29.
| Name | Role | Group |
|---|---|---|
Gilli Cherrin | Co-Founder & CPO | Leadership |
Alexander Jekowsky | Co-Founder & CEO | Leadership |
Pramod Dabir | Co-Founder | Leadership |
Amanda Ellingsworth | Director Of Accounting | Leadership |
Sivan Salem | Director, Operations | Leadership |
Nicholas De Angelo | COO | Leadership |
Alex Jekowsky | Co-Founder & CEO | Leadership |
Laura Dattner | Director, Experience | Leadership |
Lawrence Herman | Chief Financial Officer; Executive AI Strategy Leader | Leadership |
Nick Deangelo | Chief Operating Officer | Leadership |
Max Bushmelov | Head of Hardware | Leadership |
Alyssa Urban | Executive Operations | Team |
Saqib Bedi | Lead Product Manager | Team |
Shanin Arteaga | Manager, Onboarding & Operations | Team |
Anthony Rizzo | Product Manager | Team |
Jessica Guerra | Product Marketing Manager | Team |
Jennifer Tymann | Senior Marketing Coordinator | Team |
Rob Weber | Embedded Firmware Engineer | Team |
Joe Sioufi | Lead Product Designer | Team |
Complete people profiles for Cents
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Cents
Cents has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Starchup.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based SaaS solutions provider for laundry and dry cleaning businesses | starchup.com | Chicago, United States | 2014 | Sep 2022 | •••• |
Complete acquisition details for Cents
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Cents
4 dated milestones of Cents across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Cents is founded.
- Funding First funding round of $4.2M.
- Acquisition Acquires Starchup.
- Funding Latest funding round, Series C, of $140.0M.
Competitors of Cents
Cents has 3 listed competitors in our database, 1 of them funded. They include Washlava, Starchup and InvoTech Systems.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| washlava.com | 2014 | Tampa, United States | $19.24M | Online platform offering diverse articles on various topics. | ||
| starchup.com | 2014 | Chicago, United States | Cloud-based SaaS solutions provider for laundry and dry cleaning businesses | |||
| invotech.com | 1993 | Los Angeles, United States | 15 | Business management software is provided for laundry service providers. |
Detailed competitors of Cents
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cents
The website of Cents (trycents.com) receives about 260.8K visits a month and ranks #132,501 among all websites worldwide, #8,282 in Finance.
- Monthly visits260.8K
▼ 18.5% vs previous month
- Unique visitors65.5K
per month
- Global rank#132,501
among all websites
- Category rank#8,282
Finance · Finance
- Bounce rate27%
- Pages per visit6.2
- Average visit7 min 30 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Cents. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| starchup.com | 100% | 5.3K | #3,057,698 | View details | |
| turnsapp.com | 89% | 81.6K | #330,513 | View details | |
laundromatresource.com | laundromatresource.com | 80% | #3,196,779 | – | |
| peakbusinessvaluation.com | 80% | 7.7K | #2,861,368 | View details | |
| nayax.com | 80% | 463.7K | #108,446 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Cents
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in SME & Vertical Software
3 companies that operate in the same segment as Cents (SME & Vertical Software) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Cents
Complete news archive for Cents
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Cents
Cents was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Cents is headquartered in New York, United States. It is registered at New York, New York, United States.
Alexander Jekowsky is the CEO of Cents, as recorded in our data. They have also founded this company.
Cents is a funded company, having raised a total of $184.25M across 4 funding rounds to date. The company's 1st funding round was a Seed of $4.25M, raised on Feb 2021.
Cents has 29 employees.
Annual revenue of Cents is $13.97K as on Dec 31, 2017.
Cents is established as a leading provider of integrated laundry and dry cleaning business management software. Solutions are offered for laundromats, covering point of sale, machine integration, pickup and delivery, customer service through AI call centers, and marketing tools. Operations are streamlined across self-service, full-service, and dry cleaning sectors. Revenue growth and efficiency improvements are facilitated through a unified platform. Support is extended to over 4,000 stores with customizable tools for business expansion.
Cents's top competitors include InvoTech Systems, Starchup and Washlava.
Cents offers Cents POS, Cents Dispatch, Cents Connect, Cents Assist, and Cents Accelerate.
Cents has made 1 acquisition, including Starchup.
Cents has 13 investors. Key investors include Bessemer Venture Partners, Camber Creek, Tiger Global, Tech Pioneers Fund, and Derive Ventures.
Cents operates through Make Cents Technologies Incorporated.