About Character World
Character World is a Consumer company based in Handforth (United Kingdom) founded in 1998 by Tommy Schweiger, and was acquired by BioWorld in March 2025. Wholesaler of home textiles and accessories. The company has 55 employees. Character World offers products and services including Hugzee, Hello Home, POP n FUN, ReadyBed, and GoGlow. Its focus areas include Consumer Goods, Home Furnishing Products, Home Textiles and Multi-Category. Its legal entity is CHARACTER WORLD LIMITED. Its competitors include Piglet, Secret Linen Store and Downland Bedding; 1 of its 3 listed competitors has raised funding.
Company details
Character World, based in Handforth, focuses on producing consumer products, home furnishing products, home textiles, and multi-category. Wholesaler of home textiles and accessories. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Handforth, United Kingdom
- Employees 55
- Founders Tommy Schweiger
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website characterworld.com
- Social LinkedIn X Facebook Instagram
- Acquired by BioWorld (Mar 2025)
- Legal Name Character World Limited
- Date of Incorporation 14 Feb, 2001
- Jurisdiction 79 OXFORD STREET, MANCHESTER
- Latest Funding Round$19.69M (USD), Debt – Conventional
Oct 2021
- InvestorsSecure Trust Bank
& 3 more
- Employee Count55
- Acquired by
Products & Services of Character World
Character World offers a comprehensive portfolio of products and services, including Hugzee, Hello Home, POP n FUN, ReadyBed, and GoGlow.
Cozy oversized fleece for children to wear during relaxation
Furniture and accessories featuring character designs for kids
Interactive toys like castles and trampolines for child play
Combination sleeping bag and mattress for portable use
Lamps and torches with characters for bedtime routines
Funding Insights of Character World
- Total Rounds 1
- Last Round Debt – Conventional — $19.69M
- First Round $19.69M
(Oct 2021)
- Investors Count 1
All 1 funding rounds of Character World with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $19.69M | Debt – Conventional | – | – |
4 investors in total: 4 institutional.
Investors in Character World
Character World has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Secure Trust Bank, Palatine Private Equity and Bioworld Merchandising.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Palatine Private Equity is engaged in private equity investments. | palatinepe.com | Manchester, United Kingdom | ||
Private equity funding is offered by RJD Partners. | rjdpartners.com | London, United Kingdom | ||
Commercial bank | 1954 | securetrustbank.com | Solihull, United Kingdom | |
Bioworld Merchandising is engaged in brand merchandising and distribution. | bioworldmerch.com | Irving, United States |
Investor details for Character World
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Character World
1 people are tracked at Character World (1 in leadership); the tracked headcount is 55.
| Name | Role | Group |
|---|---|---|
Tommy Schweiger | Co-Founder | Leadership |
Complete people profiles for Character World
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Character World
5 dated milestones of Character World across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Character World is founded.
- Exit Acquired by RJD Partners.
- Exit Acquired by Palatine Private Equity.
- Funding First funding round of $19.7M.
- Exit Acquired by BioWorld.
Competitors of Character World
Character World has 3 listed competitors in our database, 1 of them funded. They include Piglet, Secret Linen Store and Downland Bedding.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pigletinbed.com | 2017 | Shipley, United Kingdom | $11.31M | 15 | Internet of brand offering home textiles | |
| secretlinenstore.com | 2013 | Bognor Regis, United Kingdom | 24 | An online brand offering high-quality bed linen and accessories. | ||
| downlandbedding.co.uk | 1946 | Liverpool, United Kingdom | 157 | Sells hotel-quality pillows, duvets, and bedding online with free UK delivery. |
Detailed competitors of Character World
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Frequently Asked Questions about Character World
Character World was founded in 1998 and raised its 1st funding round 23 years after it was founded.
Character World is headquartered in Handforth, United Kingdom. It is registered at Handforth, England, United Kingdom.
Character World has 55 employees.
Character World, based in Handforth, focuses on producing consumer products, home furnishing products, home textiles, and multi-category. Wholesaler of home textiles and accessories. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
Character World's top competitors include Piglet, Secret Linen Store and Downland Bedding.
Character World offers Hugzee, Hello Home, POP n FUN, ReadyBed, and GoGlow.
Character World has 4 investors. Key investors include Secure Trust Bank, Palatine Private Equity, Bioworld Merchandising, and RJD Partners.
Character World operates through Character World Limited.
Yes. Character World was acquired by BioWorld in March 2025.