Character World

Handforth, United Kingdom Founded: 1998 • Age: 28 yrs Acquired By BioWorld
Wholesaler of home textiles and accessories
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About Character World

Character World is a company based in Handforth (United Kingdom) founded in 1998 by Tommy Schweiger was acquired by BioWorld in March 2025.. The company has 55 employees as of January 31, 2021. Character World offers products and services including Hugzee, Hello Home, POP n FUN, ReadyBed, and GoGlow. Character World operates in a competitive market with competitors including Piglet, Secret Linen Store, Downland Bedding, Soak&Sleep and Linenbundle, among others.

  • Headquarter Handforth, United Kingdom
  • Employees 55 as on 31 Jan, 2021
  • Founders Tommy Schweiger
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Character World Limited
  • Date of Incorporation 14 Feb, 2001
  • Jurisdiction 79 OXFORD STREET, MANCHESTER
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
    $19.69 M (USD), Debt – Conventional

    Oct 05, 2021

  • Investors
  • Employee Count
    55

    as on Jan 31, 2021

  • Acquired by
    BioWorld

    & 2 more

    (Mar 27, 2025)

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Products & Services of Character World

Character World offers a comprehensive portfolio of products and services, including Hugzee, Hello Home, POP n FUN, ReadyBed, and GoGlow. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Cozy oversized fleece for children to wear during relaxation

Furniture and accessories featuring character designs for kids

Interactive toys like castles and trampolines for child play

Combination sleeping bag and mattress for portable use

Lamps and torches with characters for bedtime routines

Funding Insights of Character World

  • Total Funding
  • Total Rounds 1
  • Last Round Debt – Conventional — $19.7M
  • First Round

    (05 Oct 2021)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2021 Amount Debt – Conventional - Character World Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Character World

Character World has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Secure Trust Bank, Palatine Private Equity and Bioworld Merchandising. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Palatine Private Equity is engaged in private equity investments.
Founded Year Domain Location
Private equity funding is offered by RJD Partners.
Founded Year Domain Location
Commercial bank
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Character World

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Character World

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Character World Comparisons

Employees
+
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Competitors of Character World

Character World operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Piglet, Secret Linen Store, Downland Bedding, Soak&Sleep and Linenbundle, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet of brand offering home textiles
domain founded_year HQ Location
An online brand offering high-quality bed linen and accessories.
domain founded_year HQ Location
Sells hotel-quality pillows, duvets, and bedding online with free UK delivery.
domain founded_year HQ Location
Internet first brand offering home textiles
domain founded_year HQ Location
Internet-first brand offering home textiles
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Character World

Frequently Asked Questions about Character World

When was Character World founded?

Character World was founded in 1998 and raised its 1st funding round 23 years after it was founded.

Where is Character World located?

Character World is headquartered in Handforth, United Kingdom. It is registered at Handforth, England, United Kingdom.

How many employees does Character World have?

As of Jan 31, 2021, the latest employee count at Character World is 55.

What does Character World do?

Character World, based in Handforth, focuses on producing consumer products, home furnishing products, home textiles, and multi-category. Wholesaler of home textiles and accessories. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.

Who are the top competitors of Character World?

Character World's top competitors include Piglet, Soak&Sleep and Linenbundle.

What products or services does Character World offer?

Character World offers Hugzee, Hello Home, POP n FUN, ReadyBed, and GoGlow.

Who are Character World's investors?

Character World has 4 investors. Key investors include Secure Trust Bank, Palatine Private Equity, Bioworld Merchandising, and RJD Partners.

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