About Piglet
Piglet is a Consumer company based in Shipley (United Kingdom) founded in 2017 by Jessica Mason. It operates as an internet of brand offering home textiles. Piglet has raised $11.31 million across 3 funding rounds from investors including Active Partners. The company has 15 employees. Piglet was last valued at $327.84 thousand in March 2023. Its chief executive is Jessica Mason. Its website pigletinbed.com draws about 689 thousand monthly visits. Its focus areas include Retail, Home Improvements, B2C Commerce and Home Textiles. Its legal entity is SEXTANT LIMITED. Its competitors include Linenbundle, Soak&Sleep, Elizabeth Scarlett, Secret Linen Store and Cait Lisle Designs and 2 more; 2 of its 7 listed competitors have raised funding.
Company details
Piglet was founded in 2017 in Shipley, United Kingdom, as an online brand focused on home textiles. A range of products such as duvets, pillows, bedding, duvet covers, sheets, pillowcases, table linens, cushions, and curtains is provided through the domain pigletinbed.com. Operations are centered in the United Kingdom, with leadership provided by founder and CEO Jessica Mason.
- Headquarters Shipley, United Kingdom
- Employees 15
- Founders Jessica Mason
- SectorsConsumer
- Website category Home and Garden
- Email••••••••
- Website pigletinbed.com
- Social LinkedIn X Facebook Instagram
- Legal Name Sextant Limited
- Date of Incorporation 04 Apr, 1991
- Jurisdiction STEYNING, UNITED KINGDOM
- Total Equity Funding$11.31M (USD)
in 3 rounds
- Latest Funding Round$2.48M (USD), Series A
Mar 2023
- Investors
- Employee Count15
Funding Insights of Piglet
Piglet has successfully raised a total of $11.31M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2.48 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.31M
- Total Rounds 3
- Last Round Series A — $2.48M
- First Round $8.5M
(May 2021)
- Investors Count 1
All 3 funding rounds of Piglet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $2.48M | Series A | – | – | – |
| Feb 2022 | $329,434 | Series A | $17.97M | – | – |
| May 2021 | $8.5M | Series A | – | Active Partners | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2022 | $17.97M | •••••••• |
Last known valuation $327,842 (Mar 2023). 1 investors in total: 1 institutional.
Investors in Piglet
Piglet has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Active Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Active Partners is engaged in consumer-focused brand investments. | – | active.partners | London, United Kingdom |
Investor details for Piglet
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Piglet
13 people are tracked at Piglet (6 in leadership, 7 in team); the tracked headcount is 15.
| Name | Role | Group |
|---|---|---|
Jessica Mason | Founder & CEO | Leadership |
Toby Fifield | Head Of Operations | Leadership |
Dan Martin | Head of Customer Happiness | Leadership |
Axel Stelk | Co-founder & COO | Leadership |
Jessica Hanley | CEO / Founder | Leadership |
Rhiannon Johns | Head of Brand | Leadership |
Sophia Clahar | Graphic Designer | Team |
Bryony Moule | Brand Manager | Team |
Katy Vinicombe | Retail Operations Support | Team |
Caroline Thruston | Senior Buyer | Team |
Adam C. | Design Manager | Home | Sleep & Lounge | Lifestyle | Team |
Olivia Lloyd | People And Culture Coordinator | Team |
Hannah Voak | Copywriter | Team |
Complete people profiles for Piglet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Piglet
4 dated milestones of Piglet across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Piglet is founded.
- Funding First funding round of $8.5M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $2.5M.
Competitors of Piglet
Piglet has 7 listed competitors in our database, 2 of them funded. They include Linenbundle, Soak&Sleep, Elizabeth Scarlett, Secret Linen Store and Cait Lisle Designs, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| linenbundle.com | 2018 | Lisburn, United Kingdom | $492,899 | 14 | Internet-first brand offering home textiles | |
| soakandsleep.com | 2007 | Guildford, United Kingdom | – | 28 | Internet first brand offering home textiles | |
| elizabethscarlett.com | 2015 | London, United Kingdom | – | 7 | A premium brand specializing in high-quality home textiles. | |
| secretlinenstore.com | 2013 | Bognor Regis, United Kingdom | – | 24 | An online brand offering high-quality bed linen and accessories. | |
| caitlisledesigns.com | 2019 | Ely, United Kingdom | – | – | Provides modern quilting patterns, books, technical editing, and workshops for all levels. | |
| riseandfall.co | 2018 | London, United Kingdom | $5.49M | – | Internet-first brand of home textiles | |
| fabraholic.co.uk | 2021 | Marston Moretaine, United Kingdom | – | – | Online platform for purchasing diverse fabric designs globally. |
Detailed competitors of Piglet
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Piglet
The website of Piglet (pigletinbed.com) receives about 689.3K visits a month and ranks #59,597 among all websites worldwide, #739 in Home and Garden.
- Monthly visits689.3K
▼ 4.7% vs previous month
- Unique visitors339.7K
per month
- Global rank#59,597
among all websites
- Category rank#739
Home and Garden · Home and Garden
- Bounce rate41%
- Pages per visit4.2
- Average visit1 min 37 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Piglet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| secretlinenstore.com | 100% | – | – | View details | |
| soakandsleep.com | 89% | 403.6K | #96,142 | View details | |
greenrow.com | greenrow.com | 88% | – | #182,219 | – |
| thecompanystore.com | 85% | 2.3M | #18,557 | View details | |
| remodelista.com | 81% | 449.3K | #117,444 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Piglet
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Home & Living Products
10 companies that operate in the same segment as Piglet (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | 1,807 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 323.07 M | – | 272 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 339.7 M | USD 497 M | 806 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about Piglet
Complete news archive for Piglet
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Frequently Asked Questions about Piglet
Piglet was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Piglet is headquartered in Shipley, United Kingdom. It is registered at Shipley, West Yorkshire, United Kingdom.
Jessica Mason is the current CEO of Piglet. They have also founded this company.
Piglet is a funded company, having raised a total of $11.31M across 3 funding rounds to date. The company's 1st funding round was a Series A of $8.5M, raised on May 2021.
Piglet has 15 employees.
Piglet was founded in 2017 in Shipley, United Kingdom, as an online brand focused on home textiles. A range of products such as duvets, pillows, bedding, duvet covers, sheets, pillowcases, table linens, cushions, and curtains is provided through the domain pigletinbed.com. Operations are centered in the United Kingdom, with leadership provided by founder and CEO Jessica Mason.
Piglet's top competitors include Rise & Fall, Soak&Sleep and Linenbundle.
Piglet has 1 investor. Key investors include Active Partners.
The valuation of Piglet is $327.84K as of Mar 2023.
Piglet operates through Sextant Limited.
The website of Piglet receives about 689 thousand visits a month and ranks #59,597 among all websites worldwide.