About Cheetah Digital
Cheetah Digital is a company based in Sydney (Australia) founded in 1998 was acquired by Bain Capital in October 2019.. The company has 273 employees as of December 31, 2022. Cheetah Digital has completed 2 acquisitions, including StellarLoyalty and Wayin. Cheetah Digital offers products and services including Marigold Grow, Cheetah Digital by Marigold, and Marigold Loyalty. Cheetah Digital operates in a competitive market with competitors including HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks, among others.
- Headquarter Sydney, Australia
- Employees 273 as on 31 Dec, 2022
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Cheetah Digital, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
273
as on Dec 31, 2022
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Investments & Acquisitions
StellarLoyalty
& 1 more
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Acquired by
Bain Capital
(Oct 02, 2019)
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Products & Services of Cheetah Digital
Cheetah Digital offers a comprehensive portfolio of products and services, including Marigold Grow, Cheetah Digital by Marigold, and Marigold Loyalty. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Engages customers across channels to acquire zero-party data.
Delivers personalized experiences for customer acquisition and retention.
Builds lasting relationships through rewards and advocacy tools.
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Software Development Team
96 people
Leadership Team
54 people
Product Management Team
24 people
Senior Team
21 people
Sales and Marketing
21 people
Operations Team
13 people
Human Resources and Administration
12 people
Customer Team
8 people
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Funding Insights of Cheetah Digital
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cheetah Digital
Cheetah Digital has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Bain Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Debt and equity investments are pursued across multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cheetah Digital
Cheetah Digital has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include StellarLoyalty and Wayin. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Cloud-based big data solutions for customer loyalty are delivered.
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2014 | ||||
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Social Media Monitoring and Engagement platform
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Cheetah Digital
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cheetah Digital Comparisons
Competitors of Cheetah Digital
Cheetah Digital operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of AI-powered customer relationship management software
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| domain | founded_year | HQ Location |
Multi-channel online marketing tools are provided for small businesses.
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| domain | founded_year | HQ Location |
AI-powered platform manages marketing creatives and customer journeys.
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| domain | founded_year | HQ Location |
Sales, CRM, and email marketing automation software is provided.
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| domain | founded_year | HQ Location |
Cloud-based business process management suite solutions are delivered.
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| domain | founded_year | HQ Location |
Cloud-based social media monitoring and analytics are offered for businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cheetah Digital
Frequently Asked Questions about Cheetah Digital
When was Cheetah Digital founded?
Cheetah Digital was founded in 1998.
Where is Cheetah Digital located?
Cheetah Digital is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
How many employees does Cheetah Digital have?
As of Dec 31, 2022, the latest employee count at Cheetah Digital is 273.
What does Cheetah Digital do?
Cheetah Digital was founded in 1998 and is headquartered in Sydney, Australia, within the marketing technology sector. After acquisition by Vector Capital, it was rebranded from Experians cross-channel solution. Operations focus on email marketing tools such as Mail Publisher and CheetahMail, alongside the Experian Marketing Suite and professional services. Millions of customer records are collected, managed, and activated to enable precise messaging delivery at optimal times.
Who are the top competitors of Cheetah Digital?
Cheetah Digital's top competitors include HubSpot, Constant Contact and Adobe.
What products or services does Cheetah Digital offer?
Cheetah Digital offers Marigold Grow, Cheetah Digital by Marigold, and Marigold Loyalty.
How many acquisitions has Cheetah Digital made?
Cheetah Digital has made 2 acquisitions, including StellarLoyalty, and Wayin.
Who are Cheetah Digital's investors?
Cheetah Digital has 1 investor. Key investors include Bain Capital.