About Choco
Choco is a company based in Berlin (Germany) founded in 2018 by Rogerio Da Silva Yokomizo, Julian Hammer, and Daniel Khachab. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Choco has raised $301.35 million across 6 funding rounds from investors including Bessemer Venture Partners, Coatue and G Squared. Choco has completed 1 acquisition, including Katoo. Choco offers products and services including OrderAgent, eCommerce, SalesHub, PromoHub, and CheckOut. Choco operates in a competitive market with competitors including Silo, BFC Software, Hectar, Avanti Markets and NECS Entree, among others.
- Total Equity Funding$301.35M (USD)
in 6 rounds
- Latest Funding Round$26.58M (USD), Series B
Feb 2023
- InvestorsBessemer Venture Partners
& 10 more
- Investments & Acquisitions
Products & Services of Choco
Choco offers a comprehensive portfolio of products and services, including OrderAgent, eCommerce, SalesHub, PromoHub, and CheckOut.
AI captures orders from various sources automatically.
Custom storefronts are provided for online ordering.
Smart CRM tools are offered for sales growth.
Strategic promotions are created to boost sales.
Flexible payment solutions are provided for transactions.
Apps and channels of Choco
Choco publishes 2 mobile apps with over 50K+ downloads; its YouTube channel Choco has 598 subscribers and 30 videos.
Videos from Choco
The most watched videos on Choco's YouTube channel, Choco (598 subscribers). Click a video to play it here.
More on Choco.
Funding Insights of Choco
Choco has successfully raised a total of $301.35M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $26.58 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $301.35M
- Total Rounds 6
- Last Round Series B — $26.58M
- Investors Count 11
All 6 funding rounds of Choco with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $26.58M | Series B | – | Bessemer Venture Partners, Coatue | |
| Apr 2022 | $111.07M | Series B | $1.2B | G Squared | |
| Jul 2021 | $100M | Series B | $600M | Left Lane | |
| Apr 2020 | $30.2M | Series A | – | Coatue | |
| Oct 2019 | $33.5M | Series A | – | Bessemer Venture Partners | |
| Mar 2018 | – | Seed | – | Atlantic Labs, Shio Capital | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2022 | $1.2B | •••••••• |
| Jul 2021 | $600M | •••••••• |
Last known valuation $1.2B (Apr 2022). 11 investors in total: 11 institutional.
Investors in Choco
Choco has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Coatue and G Squared.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Provider of an investment platform for various stages | – | coatue.com | New York, United States | |
Growth-stage technology companies are funded via primary and secondary investments. | – | gsquared.com | Chicago, United States | |
Investment firm scaling software and technology companies from early to late stages. | – | insightpartners.com | - | |
Investments are directed toward high-growth consumer and internet technology companies. | – | leftlane.com | Brooklyn, United States | |
Venture capital firm | – | targetglobal.vc | London, United Kingdom | |
Tech focused VC firm investing in early stage companies in Germany | – | atlanticlabs.de | Berlin, Germany | |
Venture capital fund focused on making growth equity investments across tech startups | – | greyhoundcapital.com | London, United Kingdom | |
Early-stage investments are targeted by the venture capital firm. | – | visionariesclub.vc | - | |
- | – | shiocap.com | - |
Investor details for Choco
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Choco
82 people are tracked at Choco (14 in leadership, 68 in team).
| Name | Role | Group |
|---|---|---|
Rogerio Da Silva Yokomizo | Co-Founder & Managing Director | Leadership |
Julian Hammer | Co-Founder | Leadership |
Daniel Khachab | Co-Founder & CEO | Leadership |
Matthew Schacter | Head Of US Strategy & Operations | Leadership |
Yasin Ozturk | Director of Finance | Leadership |
Henri Buchsteiner | Chief Financial Officer | Leadership |
Georgie Thomas | Managing Director, Head Of The US | Leadership |
Salama Marine | Head Of Global Events And PR | Leadership |
Debbie Litow | Head Of Partnerships, US | Leadership |
Mark Dunlap | Head Of Solutions | Leadership |
Dr. Luisa Däßler | Director Global Accounting & Tax At Choco | Leadership |
Narbeh Mirzaei | VP Of Engineering | Leadership |
Laura Kedney | Head Of Marketing | Leadership |
Alper Çuğun | Engineering Manager, Head Of Platform | Leadership |
Branden Chan | Senior Machine Learning Engineer | Team |
Mohamed Hamed | Senior Software Engineer | Team |
Marc Forman | Senior Solutions Engineering Manager | Team |
Nathaniel Benke | Solutions Engineer | Team |
Jack Muccia | Solutions Engineer I | Team |
Sigi O. | Account Executive | Team |
62 more people are available in the full profile.
Complete people profiles for Choco
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
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Investments & Acquisitions by Choco
Choco has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Katoo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of procurement solutions for restaurants and suppliers | katooapp.com | Madrid, Spain | 2019 | Jan 2023 | •••• |
Complete acquisition details for Choco
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
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Timeline of Choco
6 dated milestones of Choco across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Choco is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Katoo.
- Funding Latest funding round, Series B, of $26.6M.
Competitors of Choco
Choco operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Silo, BFC Software, Hectar, Avanti Markets and NECS Entree, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| usesilo.com | 2017 | San Francisco, United States | $44M | 56 | Software suite solutions are provided for food distributor businesses. | |
| bfcsoftware.com | 1984 | Batavia, United States | – | 25 | Provider of software solutions for food distributors | |
| hectar.global | 2021 | Singapore | $2.1M | – | Provider of software solutions for food distributors | |
| avantimarkets.com | 2009 | Renton, United States | – | – | Supermarket providing a variety of snacks, fruits, and vegetables to customers. | |
| necs.com | 1987 | Rome, Italy | – | – | Delivers comprehensive ERP solutions tailored for the food distribution industry. | |
| ordrsmart.com | 2022 | Chicago, United States | $130,000 | – | Platform enabling CPG brands and ingredient suppliers to create and maintain a resilient ingredient supply chain | |
| shair.tech | 2021 | Genova, Italy | – | – | Platform offering sustainable solutions for equitable food and goods distribution | |
| fortelforecasting.com | 2015 | Madison, United States | – | – | Provider of software suite solutions for food distributors |
Detailed competitors of Choco
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Choco
The website of Choco (choco.com) receives about 111.4K visits a month and ranks #357,804 among all websites worldwide, #5,384 in Jobs and Career.
- Monthly visits111.4K
▲ 46.1% vs previous month
- Unique visitors26.2K
per month
- Global rank#357,804
among all websites
- Category rank#5,384
Jobs and Career · Jobs and Career
- Bounce rate29%
- Pages per visit4.9
- Average visit2 min 53 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with Choco. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jobs.kuehne-nagel.com | jobs.kuehne-nagel.com | 100% | – | #182,359 | – |
| omdataentryindia.com | 100% | 1.3K | #10,825,241 | View details | |
| alliancerecruitmentagency.com | 67% | 67.6K | #439,610 | View details |
Latest news on Choco
Complete news archive for Choco
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Choco
10 companies that operate in the same segment as Choco (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 7,780 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 590.8 M | – | – | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 1.15 B | USD 6.15 B | 5,700 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – | |
Food delivery services are offered in major Indian cities. | 2012 | Mumbai, Maharashtra, India | USD 97.72 M | USD 39.01 M | 3,150 |
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Frequently Asked Questions about Choco
Choco was founded in 2018.
Choco is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Daniel Khachab is the current CEO of Choco. They have also founded this company.
Choco is a funded company, having raised a total of $301.35M across 6 funding rounds to date.
Choco is established as a comprehensive AI-driven platform tailored for food and beverage distributors. Operations are streamlined by automating order processing, enhancing online sales through custom storefronts, and providing mobile-first CRM tools for sales teams. Payment solutions are integrated to ensure faster cash flow. The platform is utilized by thousands of distributors to drive revenue growth and reduce administrative burdens. Focus is placed on the food distribution sector, with solutions designed to eliminate manual tasks and scale operations efficiently.
Choco's top competitors include Silo, Hectar and BFC Software.
Choco offers OrderAgent, eCommerce, SalesHub, PromoHub, and CheckOut.
Choco has made 1 acquisition, including Katoo.
Choco has 11 investors. Key investors include Bessemer Venture Partners, Coatue, G Squared, Insight Partners, and Left Lane Capital.
The valuation of Choco is $1.2B as of Apr 2022.
Choco operates through Choco Communications Gmbh.
Yes. Choco publishes Choco - Order Supplies and 1 more app, with over 50,000 downloads.