About Katoo
Katoo is a Consumer company based in Madrid (Spain) founded in 2019 by Edoardo Tarricone, Karan Anand, and Diogo Cunha, and was acquired by Choco in January 2023. It operates as a provider of procurement solutions for restaurants and suppliers. Katoo has raised $10.78 million across 2 funding rounds from investors including Choco, FJ Labs and K Fund. Its focus areas include Food and Agriculture Tech, Food Tech, Technology Enablers and Restaurants. Its competitors include SpotOn, Tillster, Olo, Zenput and Toast and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Katoo was founded in 2019 in Madrid, Spain, as a provider of procurement solutions in the food service sector. Orders are facilitated for restaurants directly from suppliers catalogues, with all management, communication, and product discovery centralized in one platform. Suppliers are supported through tools for order handling, catalogue maintenance, customer relations, communication, and deliveries. Mobile applications are available for Android and iOS devices.
- Headquarters Madrid, Spain
- Founders Edoardo Tarricone, Karan Anand, Diogo Cunha
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website katooapp.com
- Social LinkedIn X Facebook
- Acquired by Choco (Jan 2023)
Funding Insights of Katoo
Katoo has successfully raised a total of $10.78M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7.22 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.78M
- Total Rounds 2
- Last Round Series A — $7.22M
- First Round $3.56M
(Nov 2020)
- Investors Count 8
All 2 funding rounds of Katoo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $7.22M | Series A | – | K Fund | |
| Nov 2020 | $3.56M | Seed | – | Otium Capital, Global Founders Capital |
9 investors in total: 9 institutional.
Investors in Katoo
Katoo has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Choco, FJ Labs and K Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in technology-based product and service companies. | – | kfund.vc | Madrid, Spain | |
Early-stage investments are provided by Soma Capital to startups. | – | somacap.com | San Francisco, United States | |
Early-stage venture capital investments are provided by Shilling VC. | – | shilling.vc | Portugal | |
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Startups are incubated across sectors by the agnostic studio. | – | expa.com | San Francisco, United States | |
Venture capital fund focused on multiple sectors | – | otiumcapital.com | Paris, France | |
Venture capital firm focused on early-stage startups | – | globalfounderscapital.com | Berlin, Germany | |
Micro VC fund focused on tech startups | – | flash.vc | Berlin, Germany | |
Choco is recognized as a growth platform for food distributors. | 2018 | choco.com | Berlin, Germany |
Investor details for Katoo
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People of Katoo
4 people are tracked at Katoo (4 in leadership).
| Name | Role | Group |
|---|---|---|
Edoardo Tarricone | Co-Founder & Managing Director | Leadership |
Karan Anand | Co-Founder & Managing Director | Leadership |
Diogo Cunha | Co-Founder & Managing Director | Leadership |
Pedro Rueda | – | Leadership |
Complete people profiles for Katoo
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Timeline of Katoo
4 dated milestones of Katoo across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Katoo is founded.
- Funding First funding round of $3.6M.
- Funding Latest funding round, Series A, of $7.2M.
- Exit Acquired by Choco.
Competitors of Katoo
Katoo has 9 listed competitors in our database, 9 of them funded. They include SpotOn, Tillster, Olo, Zenput and Toast, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spoton.com | 1999 | San Francisco, United States | $900M | 1,355 | Provider of cloud-based POS software solutions for businesses and service providers | |
| tillster.com | 2006 | San Diego, United States | $154.82M | – | SaaS solutions for restaurant online ordering and analytics are offered. | |
| olo.com | 2005 | New York, United States | $73.61M | 39 | Olo is recognized as a restaurant technology platform provider. | |
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. | |
| pos.toasttab.com | 2011 | Boston, United States | $900M | 5,700 | Restaurant operations are managed via a cloud-based platform. | |
| urbanpiper.com | 2015 | Bengaluru, India | $32.32M | 165 | Delivery channels management software is provided for restaurants. | |
| buyersedgeplatform.com | 2018 | Waltham, United States | $455M | 447 | Online platform for food service supply chains | |
| touchbistro.com | 2010 | Toronto, Canada | $320.85M | – | SaaS software for restaurant payments and order management is provided. | |
| zenchef.com | 2010 | Paris, France | $58.78M | – | Suite solutions for restaurant online presence and management are provided. |
Detailed competitors of Katoo
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Top companies in Food & Beverage Platforms
10 companies that operate in the same segment as Katoo (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 6,903 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 592.4 M | – | 16,949 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Related news about Katoo
Complete news archive for Katoo
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Frequently Asked Questions about Katoo
Katoo was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Katoo is headquartered in Madrid, Spain. It is registered at Madrid, Madrid, Spain.
Katoo is a funded company, having raised a total of $10.78M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.56M, raised on Nov 2020.
Katoo was founded in 2019 in Madrid, Spain, as a provider of procurement solutions in the food service sector. Orders are facilitated for restaurants directly from suppliers catalogues, with all management, communication, and product discovery centralized in one platform. Suppliers are supported through tools for order handling, catalogue maintenance, customer relations, communication, and deliveries. Mobile applications are available for Android and iOS devices.
Katoo's top competitors include Toast, UrbanPiper and SpotOn.
Katoo has 9 investors. Key investors include Choco, FJ Labs, K Fund, Soma Capital, and Shilling VC.
Yes. Katoo was acquired by Choco in January 2023.

