Cholula

Jersey City, United States Founded: 1989 • Age: 37 yrs Acquired By McCormick
Flavored hot sauces are manufactured and distributed by Cholula.

About Cholula

Cholula is a Consumer company based in Jersey City (United States) founded in 1989, and was acquired by McCormick in November 2020. Flavored hot sauces are manufactured and distributed by Cholula. Its chief executive, as recorded, is Marlon Bolasingh. Its website cholula.com draws about 32 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Sauces Pickles and Condiments. Its competitors include Heinz, Sir Kensington's and Cleveland Kitchen; 2 of its 3 listed competitors have raised funding.

Company details

Cholula was founded in 1989 and is based in Jersey City, United States. The company operates in the food and beverage sector, focusing on hot sauces available in flavors including original, green pepper, sweet habanero, chipotle, chili lime, and chili garlic. Products are primarily sold in the USA and UK via restaurants and online channels. Leadership is provided by CEO and President Marlon Bolasingh.

  • Headquarters Jersey City, United States
  • Stage Acquired
  • Sectors
    Consumer
  • Website category Food and Drink · Groceries
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website cholula.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by McCormick (Nov 2020)
Key Metrics

Apps and channels of Cholula

its YouTube channel Cholula Hot Sauce has 6.83K subscribers and 30 videos.

Cholula Hot Sauce
YouTube 6.83K subscribers 30 videos People & Blogs
Open channel

Videos from Cholula

The most watched videos on Cholula's YouTube channel, Cholula Hot Sauce (6.83K subscribers). Click a video to play it here.

Cholula Hot Sauce: Life's Greatest Mashups - Skates & Headphones Chicken :15
2.3M views
CHOLULA15 V6 Fannypack & S'Mores Sweet Habanero :15
1.3M views
Cholula Hot Sauce: Life's Greatest Mashups - Labradoodle & S'Mores Pizza :15
1.3M views
Cholula Hot Sauce: Life's Greatest Mashups - Labradoodle & S'Mores
1.3M views

More on Cholula Hot Sauce.

Funding Insights of Cholula

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Cholula with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2019Unspecified–Bryant Stibel
–
Valuation history

3 investors in total: 3 institutional.

Investors in Cholula

Cholula has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include McCormick, Bryant Stibel and L Catterton.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Bryant Stibel is engaged in investment and partnership with entrepreneurial companies.
bryantstibel.comLos Angeles, United States
L Catterton is recognized as a leading consumer-focused private equity group.
lcatterton.comGreenwich, United States
Spices and seasonings are produced and branded by McCormick.
1889mccormick.comBaltimore, United States
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Investor details for Cholula

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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People of Cholula

1 people are tracked at Cholula (1 in leadership).

NameRoleGroup
Marlon Bolasingh
CEO & PresidentLeadership
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Complete people profiles for Cholula

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Timeline of Cholula

4 dated milestones of Cholula across 31 years, from founding to its latest funding, stage changes and deals.

  1. Founded Cholula is founded.
  2. Exit Acquired by L Catterton.
  3. Funding First funding round.
  4. Exit Acquired by McCormick.

Competitors of Cholula

Cholula has 3 listed competitors in our database, 2 of them funded. They include Heinz, Sir Kensington's and Cleveland Kitchen.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
heinz.com1869Pittsburgh, United States
Heinz is recognized for producing condiments and packaged foods.
sirkensingtons.com2008New York, United States$14.93M29
Brand of ketchups, mayonnaise and sauces
clevelandkitchen.com2013Cleveland, United States$23.9M
Provider of grocery and staples for consumers
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Detailed competitors of Cholula

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
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Verified entity values are shown only after access is granted.

Web traffic of Cholula

The website of Cholula (cholula.com) receives about 32.3K visits a month and ranks #1,104,571 among all websites worldwide, #7,066 in Groceries.

  • Monthly visits
    32.3K

    ▲ 20.9% vs previous month

  • Unique visitors
    12.2K

    per month

  • Global rank
    #1,104,571

    among all websites

  • Category rank
    #7,066

    Food and Drink · Groceries

Similar websites

Websites whose visitors overlap most with Cholula. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
tabasco.com
100%
148.1K#294,535View details
hotsauce.com
hotsauce.com
99%
#481,088–
gourmetmikes.com
gourmetmikes.com
99%
–
insanechicken.com
insanechicken.com
91%
–
heavenlyheathotsauce.com
heavenlyheathotsauce.com
91%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Cholula

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Food & Beverage Products & Processing

3 companies that operate in the same segment as Cholula (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Hens and cattle are reared to supply eggs and butter.
2007Austin, Texas, United StatesUSD 49.96 MUSD 759.44 M598
Provider of bakery-cafe services and a loyalty program
1987St. Louis, Missouri, United StatesUSD 145.61 M
Food, snacks, and beverages are produced and distributed globally.
1898Purchase, New York, United StatesUSD 93.92 B319,000
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Related news about Cholula

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Complete news archive for Cholula

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Frequently Asked Questions about Cholula

Cholula was founded in 1989 and raised its 1st funding round 30 years after it was founded.

Cholula is headquartered in Jersey City, United States. It is registered at Jersey City, New Jersey, United States.

Marlon Bolasingh is the CEO of Cholula, as recorded in our data.

Cholula was founded in 1989 and is based in Jersey City, United States. The company operates in the food and beverage sector, focusing on hot sauces available in flavors including original, green pepper, sweet habanero, chipotle, chili lime, and chili garlic. Products are primarily sold in the USA and UK via restaurants and online channels. Leadership is provided by CEO and President Marlon Bolasingh.

Cholula's top competitors include Sir Kensington's, Heinz and Cleveland Kitchen.

Cholula has 3 investors. Key investors include McCormick, Bryant Stibel, and L Catterton.

Yes. Cholula was acquired by McCormick in November 2020.

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