About Cholula
Cholula is a Consumer company based in Jersey City (United States) founded in 1989, and was acquired by McCormick in November 2020. Flavored hot sauces are manufactured and distributed by Cholula. Its chief executive, as recorded, is Marlon Bolasingh. Its website cholula.com draws about 32 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Sauces Pickles and Condiments. Its competitors include Heinz, Sir Kensington's and Cleveland Kitchen; 2 of its 3 listed competitors have raised funding.
Company details
Cholula was founded in 1989 and is based in Jersey City, United States. The company operates in the food and beverage sector, focusing on hot sauces available in flavors including original, green pepper, sweet habanero, chipotle, chili lime, and chili garlic. Products are primarily sold in the USA and UK via restaurants and online channels. Leadership is provided by CEO and President Marlon Bolasingh.
Apps and channels of Cholula
its YouTube channel Cholula Hot Sauce has 6.83K subscribers and 30 videos.
Videos from Cholula
The most watched videos on Cholula's YouTube channel, Cholula Hot Sauce (6.83K subscribers). Click a video to play it here.
More on Cholula Hot Sauce.
Funding Insights of Cholula
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Cholula with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | Unspecified | β | Bryant Stibel | β |
3 investors in total: 3 institutional.
Investors in Cholula
Cholula has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include McCormick, Bryant Stibel and L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Bryant Stibel is engaged in investment and partnership with entrepreneurial companies. | bryantstibel.com | Los Angeles, United States | ||
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Spices and seasonings are produced and branded by McCormick. | 1889 | mccormick.com | Baltimore, United States |
Investor details for Cholula
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People of Cholula
1 people are tracked at Cholula (1 in leadership).
| Name | Role | Group |
|---|---|---|
Marlon Bolasingh | CEO & President | Leadership |
Complete people profiles for Cholula
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Cholula
4 dated milestones of Cholula across 31 years, from founding to its latest funding, stage changes and deals.
- Founded Cholula is founded.
- Exit Acquired by L Catterton.
- Funding First funding round.
- Exit Acquired by McCormick.
Competitors of Cholula
Cholula has 3 listed competitors in our database, 2 of them funded. They include Heinz, Sir Kensington's and Cleveland Kitchen.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| heinz.com | 1869 | Pittsburgh, United States | Heinz is recognized for producing condiments and packaged foods. | |||
| sirkensingtons.com | 2008 | New York, United States | $14.93M | 29 | Brand of ketchups, mayonnaise and sauces | |
| clevelandkitchen.com | 2013 | Cleveland, United States | $23.9M | Provider of grocery and staples for consumers |
Detailed competitors of Cholula
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Web traffic of Cholula
The website of Cholula (cholula.com) receives about 32.3K visits a month and ranks #1,104,571 among all websites worldwide, #7,066 in Groceries.
- Monthly visits32.3K
▲ 20.9% vs previous month
- Unique visitors12.2K
per month
- Global rank#1,104,571
among all websites
- Category rank#7,066
Food and Drink · Groceries
- Bounce rate49%
- Pages per visit1.8
- Average visit21 sec
- DevicesDesktop 27% Β· Mobile 73%
Websites whose visitors overlap most with Cholula. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tabasco.com | 100% | 148.1K | #294,535 | View details | |
hotsauce.com | hotsauce.com | 99% | #481,088 | β | |
gourmetmikes.com | gourmetmikes.com | 99% | β | ||
insanechicken.com | insanechicken.com | 91% | β | ||
heavenlyheathotsauce.com | heavenlyheathotsauce.com | 91% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Cholula
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Cholula (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Cholula
Complete news archive for Cholula
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Frequently Asked Questions about Cholula
Cholula was founded in 1989 and raised its 1st funding round 30 years after it was founded.
Cholula is headquartered in Jersey City, United States. It is registered at Jersey City, New Jersey, United States.
Marlon Bolasingh is the CEO of Cholula, as recorded in our data.
Cholula was founded in 1989 and is based in Jersey City, United States. The company operates in the food and beverage sector, focusing on hot sauces available in flavors including original, green pepper, sweet habanero, chipotle, chili lime, and chili garlic. Products are primarily sold in the USA and UK via restaurants and online channels. Leadership is provided by CEO and President Marlon Bolasingh.
Cholula's top competitors include Sir Kensington's, Heinz and Cleveland Kitchen.
Cholula has 3 investors. Key investors include McCormick, Bryant Stibel, and L Catterton.
Yes. Cholula was acquired by McCormick in November 2020.

