About Chrysalis Loyalty
Chrysalis Loyalty is a company based in Stourbridge (United Kingdom) founded in 2004 by Jolyon Barker was acquired by Automotive Transformation Group in February 2021.. Chrysalis Loyalty has raised $1.02 million across 1 funding round from investors including Automotive Transformation Group and Finance Birmingham. Chrysalis Loyalty offers products and services including Fusion for Retail, Demand, and Supply. Chrysalis Loyalty operates in a competitive market with competitors including Xtime, myKaarma, CarNow, Affinitiv and Numa, among others.
- Headquarter Stourbridge, United Kingdom
- Founders Jolyon Barker
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Sectors
TechnologyTransportation, Automotive & Logistics
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Email
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Phone
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Website
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Social
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- Legal Name Chrysalis Solmotive Limited
- Date of Incorporation 19 Jul, 2004
- Jurisdiction MAIDSTONE, KENT, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.02 M (USD)
in 1 rounds
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Latest Funding Round
$1.02 M (USD), Seed
Jun 06, 2016
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Investors
Automotive Transformation Group
& 1 more
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Employee Count
Employee Count
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Acquired by
Automotive Transformation Group
(Feb 05, 2021)
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Products & Services of Chrysalis Loyalty
Chrysalis Loyalty offers a comprehensive portfolio of products and services, including Fusion for Retail, Demand, and Supply. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Connects automotive retail journey with unified data platform.
Enhances customer experience from acquisition to retention.
Maximizes vehicle profit through inventory and risk control.
Funding Insights of Chrysalis Loyalty
Chrysalis Loyalty has successfully raised a total of $1.02M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.02 million completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $1.0M
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First Round
First Round
(06 Jun 2016)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2016 | Amount | Seed - Chrysalis Loyalty | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Chrysalis Loyalty
Chrysalis Loyalty has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Automotive Transformation Group and Finance Birmingham. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Funding is provided for businesses in the West Midlands region.
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Founded Year | Domain | Location | |
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Automated vehicle cycle management optimization solution for the automotive industry
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Chrysalis Loyalty
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Chrysalis Loyalty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Chrysalis Loyalty Comparisons
Competitors of Chrysalis Loyalty
Chrysalis Loyalty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xtime, myKaarma, CarNow, Affinitiv and Numa, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Customer engagement tools for automotive dealers are provided.
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| domain | founded_year | HQ Location |
SaaS-based customer interaction management is provided for dealerships.
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| domain | founded_year | HQ Location |
SaaS tools enable digital customer engagement for automotive dealers.
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| domain | founded_year | HQ Location |
Cloud-based marketing automation is offered for the automobile industry.
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| domain | founded_year | HQ Location |
Text-based customer support is enabled through a chat platform.
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| domain | founded_year | HQ Location |
SaaS-based marketing solutions for automotive dealerships
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Chrysalis Loyalty
Frequently Asked Questions about Chrysalis Loyalty
When was Chrysalis Loyalty founded?
Chrysalis Loyalty was founded in 2004 and raised its 1st funding round 12 years after it was founded.
Where is Chrysalis Loyalty located?
Chrysalis Loyalty is headquartered in Stourbridge, United Kingdom.
Who is the current CEO of Chrysalis Loyalty?
Jolyon Barker is the current CEO of Chrysalis Loyalty. They have also founded this company.
Is Chrysalis Loyalty a funded company?
Chrysalis Loyalty is a funded company, having raised a total of $1.02M across 1 funding round to date. The company's 1st funding round was a Seed of $1.02M, raised on Jun 06, 2016.
What does Chrysalis Loyalty do?
Chrysalis Solmotive (aka. Chrysalis Loyalty) provides integrated customer retention solutions and loyalty programs for the automotive industry. Its flagship product Key2Key is a cloud-based platform that delivers high-potential leads based on historical customer data. The platform also enables dealers to create personalized marketing campaigns, incentives, and deals for their customers. Further, its offering includes 4S Calculator: an incentive analysis tool and P4 Calculator: finance portfolio analysis tool. The company also provides a range of value-added services including data warehousing, consultancy, training, portfolio analysis, and more.
Who are the top competitors of Chrysalis Loyalty?
What products or services does Chrysalis Loyalty offer?
Chrysalis Loyalty offers Fusion for Retail, Demand, and Supply.
Who are Chrysalis Loyalty's investors?
Chrysalis Loyalty has 2 investors. Key investors include Automotive Transformation Group, and Finance Birmingham.