About Affinitiv
Affinitiv is a Technology company based in Buffalo Grove (United States) founded in 1999 by Blair Hawthorne. Cloud-based marketing automation is offered for the automobile industry. It operates in the Technology and Transportation, Automotive & Logistics sectors. The company has 33 employees. Affinitiv has completed 3 acquisitions, including AutoLoop, Caldwell and Kerr and WSA Solutions. Its chief executive, as recorded, is Blair Hawthorne. Its website affinitiv.com draws about 41 thousand monthly visits. Affinitiv offers products and services including Sales Conversion Suite, Service Lane Experience Suite, and Retention Marketing Suite. Its focus areas include Enterprise Applications, Loyalty Software, Standalone Loyalty and Automobile. Its legal entity in India is Affinitiv Engineering India Llp (AAX-1663). Its competitors include Reynolds and Reynolds, Upstart and CDK Global; 2 of its 3 listed competitors have raised funding.
Company details
Affinitiv was founded in 1999 and is headquartered in Buffalo Grove, United States. Operations focus on the automobile sector through a cloud-based platform that automates marketing. Services encompass digital campaigns including pay-per-click, social media, direct mail, and telephony. Customer engagement is facilitated via greetings, reminders, and tailored messages. Retention strategies are supported by equity mining, CRM systems, and additional digital solutions.
- Headquarters Buffalo Grove, United States
- Employees 33
- Founders Blair Hawthorne
- SectorsTechnologyTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website affinitiv.com
- Social LinkedIn X Facebook
- Legal Name Affinitiv Engineering India Llp
- Date of Incorporation 27 May, 2021
- Jurisdiction Bangalore, Karnataka, India
- InvestorsThe Riverside Company
& 1 more
- Employee Count33
- Investments & AcquisitionsAutoLoop
& 2 more
Associated legal entities of Affinitiv
Affinitiv operates through Affinitiv Engineering India Llp (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Affinitiv Engineering India Llp CIN AAX-1663 | Strike Off | 27 May 2021 | Bangalore, Karnataka | 33 | 2 | View details |
Products & Services of Affinitiv
Affinitiv offers a comprehensive portfolio of products and services, including Sales Conversion Suite, Service Lane Experience Suite, and Retention Marketing Suite.
Tools for equity mining and prospect marketing in dealerships
Platform for online scheduling and digital inspections
Solutions for automated lifecycle marketing campaigns
Funding Insights of Affinitiv
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Affinitiv with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | Private Equity Round | – | Riverside | – | |
| Sep 2016 | Private Equity Round | – | CIP Capital | – |
2 investors in total: 2 institutional.
Investors in Affinitiv
Affinitiv has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include The Riverside Company and CIP Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt are provided to middle market companies. | riversidecompany.com | Cleveland, United States | ||
Private equity investments are focused on middle-market growth companies. | 2010 | cip-capital.com | New York, United States |
Investor details for Affinitiv
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Affinitiv Engineering India Llp (Affinitiv)
Affinitiv Engineering India Llp is the primary company behind Affinitiv. The board of Affinitiv Engineering India Llp currently have 2 directors; the longest-serving is Murali Mandapalli, appointed in 2021. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Murali Mandapalli DIN 07231125 | Designated Partner | 27 May 2021 | 5 yrs 5 mo | Affinitiv Engineering India Llp |
| Joseph Charles Laduke DIN 09482284 | Designated Partner | 08 Feb 2022 | 4 yrs 9 mo | Affinitiv Engineering India Llp |
People of Affinitiv
97 people are tracked at Affinitiv (32 in leadership, 65 in team); the tracked headcount is 33.
| Name | Role | Group |
|---|---|---|
Blair Hawthorne | Founder & Co-CEO | Leadership |
Adam Meier | Co-CEO | Leadership |
Mark Himbert | Director Of Sales And Support | Leadership |
Matt Rudolph | Director, Data Syndication | Leadership |
Curt Riddle | National Sales Director | Automotive | RV | Harley Davidson | Leadership |
Graham Annett | Vice President of Marketing Operations | Leadership |
Deric Ailstock | Director - Implementation & Support | Leadership |
David Spillers | VP, IT Infrastructure | Leadership |
Bret Hall | Chief Architect | Leadership |
Frank Kogel | VP Product Software | Leadership |
Michael Smith | Vice President - Enterprise Dealer Group | Leadership |
Joey Wheeler | Vice President Of Product Development | Leadership |
mike wines | Regional Vice President | Leadership |
Tim Martin | Vice President Egineering | Leadership |
Russ Beckenstein | President CRM Division | Leadership |
Matt Farkas | Vice President Of Customer Experience | Leadership |
Jeff Giere | Director, Strategy & Insights | Leadership |
Amanda Taddeo | Marketing Services Director | Leadership |
Celia Clary, MBA | Senior Marketing Account Director | Leadership |
Prabhakar Sonparote | Executive Vice President - Product Development | Leadership |
77 more people are available in the full profile.
Complete people profiles for Affinitiv
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Affinitiv
Affinitiv has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AutoLoop, Caldwell and Kerr and WSA Solutions.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Web-based platform offering marketing, sales & service solutions to auto dealers | autoloop.com | Clearwater, United States | 2007 | Aug 2019 | •••• | |
Advertising services are provided by Caldwell and Kerr. | caldwellandkerr.com | Cape Coral, United States | 2001 | Sep 2018 | •••• | |
Automotive vehicle dealership services are provided nationwide. | wsaauto.com | Glendora, United States | 2006 | Jul 2017 | •••• |
Complete acquisition details for Affinitiv
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Affinitiv
6 dated milestones of Affinitiv across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Affinitiv is founded.
- Funding First funding round.
- Acquisition Acquires WSA Solutions.
- Acquisition Acquires Caldwell and Kerr.
- Acquisition Acquires AutoLoop.
- Funding Latest funding round, Private Equity Round,.
Competitors of Affinitiv
Affinitiv has 3 listed competitors in our database, 2 of them funded. They include Reynolds and Reynolds, Upstart and CDK Global.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reyrey.com | 1866 | Dayton, United States | $24.8M | Software and services for automotive dealership retailing are provided. | ||
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| cdkglobal.com | 1972 | Hoffman Estates, United States | 739 | Cloud-driven management systems for auto dealerships are provided. |
Detailed competitors of Affinitiv
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Affinitiv
The website of Affinitiv (affinitiv.com) receives about 40.6K visits a month.
- Monthly visits40.6K
▲ 44.2% vs previous month
Websites whose visitors overlap most with Affinitiv. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
car-research.com | car-research.com | 100% | #1,073,789 | – |
Top companies in Sales Force Automation
3 companies that operate in the same segment as Affinitiv (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Affinitiv
Complete news archive for Affinitiv
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Frequently Asked Questions about Affinitiv
Affinitiv was founded in 1999 and raised its 1st funding round 17 years after it was founded.
Affinitiv is headquartered in Buffalo Grove, United States. It is registered at Buffalo Grove, Illinois, United States.
Blair Hawthorne is the CEO of Affinitiv, as recorded in our data. They have also founded this company.
Affinitiv has 33 employees.
Affinitiv was founded in 1999 and is headquartered in Buffalo Grove, United States. Operations focus on the automobile sector through a cloud-based platform that automates marketing. Services encompass digital campaigns including pay-per-click, social media, direct mail, and telephony. Customer engagement is facilitated via greetings, reminders, and tailored messages. Retention strategies are supported by equity mining, CRM systems, and additional digital solutions.
Affinitiv's top competitors include Upstart, Reynolds and Reynolds and CDK Global.
Affinitiv offers Sales Conversion Suite, Service Lane Experience Suite, and Retention Marketing Suite.
Affinitiv has made 3 acquisitions, including AutoLoop, Caldwell and Kerr, and WSA Solutions.
Affinitiv has 2 investors. Key investors include The Riverside Company, and CIP Capital.
Affinitiv operates through Affinitiv Engineering India Llp.
The legal entities of Affinitiv currently have 2 directors, including Joseph Charles Laduke, Murali Mandapalli.