About Affinitiv
Affinitiv is a company based in Buffalo Grove (United States) founded in 1999 by Blair Hawthorne.. The company has 33 employees as of March 30, 2024. Affinitiv has completed 3 acquisitions, including AutoLoop, Caldwell and Kerr and WSA Solutions. Affinitiv offers products and services including Sales Conversion Suite, Service Lane Experience Suite, and Retention Marketing Suite. Affinitiv operates in a competitive market with competitors including Reynolds and Reynolds, Upstart, CDK Global, Tekion and Digital Air Strike, among others.
- Headquarter Buffalo Grove, United States
- Employees 33 as on 30 Mar, 2024
- Founders Blair Hawthorne
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Sectors
TechnologyTransportation, Automotive & Logistics
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Email
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Phone
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Website
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Social
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- Legal Name Affinitiv Engineering India Llp
- Date of Incorporation 27 May, 2021
- Jurisdiction Bangalore, Karnataka, India
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
The Riverside Company
& 1 more
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Employee Count
33
as on Mar 30, 2024
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Investments & Acquisitions
AutoLoop
& 2 more
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Products & Services of Affinitiv
Affinitiv offers a comprehensive portfolio of products and services, including Sales Conversion Suite, Service Lane Experience Suite, and Retention Marketing Suite. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tools for equity mining and prospect marketing in dealerships
Platform for online scheduling and digital inspections
Solutions for automated lifecycle marketing campaigns
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Funding Insights of Affinitiv
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2019 | Amount | Private Equity Round - Affinitiv | Valuation | Riverside |
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| Sep, 2016 | Amount | Private Equity Round - Affinitiv | Valuation | CIP Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Affinitiv
Affinitiv has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include The Riverside Company and CIP Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity and debt are provided to middle market companies.
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Founded Year | Domain | Location | |
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Private equity investments are focused on middle-market growth companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Affinitiv
Affinitiv has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AutoLoop, Caldwell and Kerr and WSA Solutions. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Web-based platform offering marketing, sales & service solutions to auto dealers
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2007 | ||||
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Automotive vehicle dealership services are provided nationwide.
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2006 | ||||
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Advertising services are provided by Caldwell and Kerr.
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2001 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Affinitiv
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Affinitiv Comparisons
Competitors of Affinitiv
Affinitiv operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reynolds and Reynolds, Upstart, CDK Global, Tekion and Digital Air Strike, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Software and services for automotive dealership retailing are provided.
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| domain | founded_year | HQ Location |
Diversified loans are provided via an AI-enabled online marketplace.
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| domain | founded_year | HQ Location |
Cloud-driven management systems for auto dealerships are provided.
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| domain | founded_year | HQ Location |
AI and cloud-driven systems for auto dealership management are provided.
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| domain | founded_year | HQ Location |
Digital marketing solutions are provided for auto dealerships.
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| domain | founded_year | HQ Location |
Customer engagement tools for automotive dealers are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Affinitiv
Frequently Asked Questions about Affinitiv
When was Affinitiv founded?
Affinitiv was founded in 1999 and raised its 1st funding round 17 years after it was founded.
Where is Affinitiv located?
Affinitiv is headquartered in Buffalo Grove, United States. It is registered at Buffalo Grove, Illinois, United States.
Who is the current CEO of Affinitiv?
Blair Hawthorne is the current CEO of Affinitiv. They have also founded this company.
How many employees does Affinitiv have?
As of Mar 30, 2024, the latest employee count at Affinitiv is 33.
What does Affinitiv do?
Affinitiv was founded in 1999 and is headquartered in Buffalo Grove, United States. Operations focus on the automobile sector through a cloud-based platform that automates marketing. Services encompass digital campaigns including pay-per-click, social media, direct mail, and telephony. Customer engagement is facilitated via greetings, reminders, and tailored messages. Retention strategies are supported by equity mining, CRM systems, and additional digital solutions.
Who are the top competitors of Affinitiv?
Affinitiv's top competitors include Upstart, Xtime and Reynolds and Reynolds.
What products or services does Affinitiv offer?
Affinitiv offers Sales Conversion Suite, Service Lane Experience Suite, and Retention Marketing Suite.
How many acquisitions has Affinitiv made?
Affinitiv has made 3 acquisitions, including AutoLoop, Caldwell and Kerr, and WSA Solutions.
Who are Affinitiv's investors?
Affinitiv has 2 investors. Key investors include The Riverside Company, and CIP Capital.
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