Affinitiv

Buffalo Grove, United States Founded: 1999 • Age: 27 yrs
Cloud-based marketing automation is offered for the automobile industry.
Annual revenue - Latest available
Total funding - 2 rounds
Employees 33 Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About Affinitiv

Affinitiv is a company based in Buffalo Grove (United States) founded in 1999 by Blair Hawthorne. The company has 33 employees as of March 30, 2024. Affinitiv has completed 3 acquisitions, including AutoLoop, Caldwell and Kerr and WSA Solutions. Affinitiv offers products and services including Sales Conversion Suite, Service Lane Experience Suite, and Retention Marketing Suite. Affinitiv operates in a competitive market with competitors including Reynolds and Reynolds, Upstart, CDK Global, Tekion and Digital Air Strike, among others.

  • Headquarter Buffalo Grove, United States
  • Employees 33 as on 30 Mar, 2024
  • Founders Blair Hawthorne
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Affinitiv Engineering India Llp
  • Date of Incorporation 27 May, 2021
  • Jurisdiction Bangalore, Karnataka, India
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    33

    as on Mar 30, 2024

  • Investments & Acquisitions
    AutoLoop

    & 2 more

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Products & Services of Affinitiv

Affinitiv offers a comprehensive portfolio of products and services, including Sales Conversion Suite, Service Lane Experience Suite, and Retention Marketing Suite.

Product name locked
Category locked
Primary

Tools for equity mining and prospect marketing in dealerships

Product name locked
Category locked
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Platform for online scheduling and digital inspections

Product name locked
Category locked
Locked

Solutions for automated lifecycle marketing campaigns

People of Affinitiv

Headcount 500-1000
Employee Profiles 98
Employee Profiles
People
Al-Meria Roberts
Senior Inside Sales Represenative
People
Michael McCarter, CSPO, CSM
Product Manager - Integrations and Data Management
People
Annamae Harmon
Graphic Designer
People
Michael Lopez
Regional Sales Manager - KIA & Hyundai OEM Development at Affinitiv

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Funding Insights of Affinitiv

Investors in Affinitiv

Affinitiv has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include The Riverside Company and CIP Capital.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity and debt are provided to middle market companies.
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Private equity investments are focused on middle-market growth companies.
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Investor details for Affinitiv

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  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Affinitiv

Affinitiv has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AutoLoop, Caldwell and Kerr and WSA Solutions.

Investments
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Investment portfolio details for Affinitiv

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Web-based platform offering marketing, sales & service solutions to auto dealers
Locked Locked 2007 Locked
Automotive vehicle dealership services are provided nationwide.
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Advertising services are provided by Caldwell and Kerr.
Locked Locked 2001 Locked
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Complete acquisition details for Affinitiv

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Financial Statements - Affinitiv

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Detailed financials for Affinitiv

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Affinitiv Comparisons

Affinitiv Primary company
Description
Cloud-based marketing automation is offered for the automobi...
Location
Buffalo Grove, United States
Founded Year
1999
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
33
As of 2024
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Peer comparison for Affinitiv

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Competitors of Affinitiv

Affinitiv operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reynolds and Reynolds, Upstart, CDK Global, Tekion and Digital Air Strike, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Software and services for automotive dealership retailing are provided.
Locked Locked Locked
Diversified loans are provided via an AI-enabled online marketplace.
Locked Locked Locked
Cloud-driven management systems for auto dealerships are provided.
Locked Locked Locked
AI and cloud-driven systems for auto dealership management are provided.
Locked Locked Locked
Digital marketing solutions are provided for auto dealerships.
Locked Locked Locked
Customer engagement tools for automotive dealers are provided.
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Detailed competitors of Affinitiv

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Latest news on Affinitiv

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Complete news archive for Affinitiv

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Frequently Asked Questions about Affinitiv

Affinitiv was founded in 1999 and raised its 1st funding round 17 years after it was founded.

Affinitiv is headquartered in Buffalo Grove, United States. It is registered at Buffalo Grove, Illinois, United States.

Blair Hawthorne is the current CEO of Affinitiv. They have also founded this company.

As of Mar 30, 2024, the latest employee count at Affinitiv is 33.

Affinitiv was founded in 1999 and is headquartered in Buffalo Grove, United States. Operations focus on the automobile sector through a cloud-based platform that automates marketing. Services encompass digital campaigns including pay-per-click, social media, direct mail, and telephony. Customer engagement is facilitated via greetings, reminders, and tailored messages. Retention strategies are supported by equity mining, CRM systems, and additional digital solutions.

Affinitiv's top competitors include Upstart, Xtime and Reynolds and Reynolds.

Affinitiv offers Sales Conversion Suite, Service Lane Experience Suite, and Retention Marketing Suite.

Affinitiv has made 3 acquisitions, including AutoLoop, Caldwell and Kerr, and WSA Solutions.

Affinitiv has 2 investors. Key investors include The Riverside Company, and CIP Capital.

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