Citrus Pay

Mumbai, India Founded: 2011 • Age: 15 yrs Acquired By PayU
Online payment app for consumers and businesses
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About Citrus Pay

Citrus Pay is a company based in Mumbai (India) founded in 2011 was acquired by PayU in September 2016.. Citrus Pay has raised $32.5 million across 3 funding rounds from investors including PayU, Peak XV Partners and Beenos. The company has 163 employees as of April 06, 2024. Citrus Pay operates in a competitive market with competitors including PhonePe, MobiKwik, Paytm, FreeCharge and MoneyGram, among others.

  • Headquarter Mumbai, India
  • Employees 163 as on 06 Apr, 2024
  • Sectors
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Citrus Payment Solutions Private Limited
  • Date of Incorporation 28 Apr, 2011
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
    $18.46 M (USD)
    34.25
    as on Mar 31, 2017
  • Net Profit
    $-14.49 M (USD)
    -36.14
    as on Mar 31, 2017
  • EBITDA
    $-15.74 M (USD)
    -70.77
    as on Mar 31, 2017
  • Total Equity Funding
    $32.5 M (USD)

    in 3 rounds

  • Latest Funding Round
    $25 M (USD), Series C

    Oct 19, 2015

  • Investors
    PayU

    & 4 more

  • Employee Count
    163

    as on Apr 06, 2024

  • Acquired by
    PayU

    (Sep 14, 2016)

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Funding Insights of Citrus Pay

Citrus Pay has successfully raised a total of $32.5M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $25 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series C — $25.0M
  • First Round

    (08 Jun 2012)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2015 Amount Series C - Citrus Pay Valuation Ascent Capital , Peak XV Partners
Dec, 2013 Amount Series B - Citrus Pay Valuation Econtext Asia , Beenos
Jun, 2012 Amount Series A - Citrus Pay Valuation Peak XV Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Citrus Pay

Citrus Pay has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include PayU, Peak XV Partners and Beenos. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
AscentCapital is engaged in potato farming, grain marketing, and equipment services in Maine.
Founded Year Domain Location
Seed-stage tech-focused VC Firm funding companies in Asia, the Middle East and the US
Founded Year Domain Location
Venture capital firm investing in startups and providing support programs.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Citrus Pay

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Citrus Pay

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Citrus Pay Comparisons

Employees
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Competitors of Citrus Pay

Citrus Pay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PhonePe, MobiKwik, Paytm, FreeCharge and MoneyGram, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Payment, financial, investment, and lending services are provided digitally.
domain founded_year HQ Location
Operator of platform for online mobile, DTH recharge, and bill payments
domain founded_year HQ Location
Digital payments, financial services, and e-commerce platforms are provided.
domain founded_year HQ Location
Digital wallet services for bill payments and recharges are facilitated.
domain founded_year HQ Location
Cross-border payments are enabled via wallet solutions for consumers.
domain founded_year HQ Location
Wallet-based payment solutions are provided for consumers and businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Citrus Pay

Frequently Asked Questions about Citrus Pay

When was Citrus Pay founded?

Citrus Pay was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Citrus Pay located?

Citrus Pay is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.

Is Citrus Pay a funded company?

Citrus Pay is a funded company, having raised a total of $32.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2M, raised on Jun 08, 2012.

How many employees does Citrus Pay have?

As of Apr 06, 2024, the latest employee count at Citrus Pay is 163.

What is the annual revenue of Citrus Pay?

Annual revenue of Citrus Pay is $18.46M as on Mar 31, 2017.

What does Citrus Pay do?

Founded in 2011 in Mumbai, India, Citrus Pay operates in the fintech sector as a payment gateway. Online transactions are facilitated for businesses to accept payments, while consumers can handle mobile recharges, train tickets, and utility bills. Services include Citrus Cash for peer-to-peer transfers via a mobile wallet and Citrus Cube for offline bill planning and management.

Who are the top competitors of Citrus Pay?

Citrus Pay's top competitors include Paytm, PhonePe and MobiKwik.

Who are Citrus Pay's investors?

Citrus Pay has 5 investors. Key investors include PayU, Peak XV Partners, Beenos, Ascent Capital, and Econtext Asia.

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