About Classy
Classy is a Financial Services company based in San Diego (United States) founded in 2006, and was acquired by GoFundMe in January 2022. Funds are raised for non-profits via online and mobile tools. It operates in the Financial Services and Government & Social Sector sectors. Classy has raised $183.5 million across 4 funding rounds from investors including GoFundMe, Norwest Venture Partners and Salesforce Ventures. Classy has completed 1 acquisition, including Fondi. Its website classy.org draws about 899 thousand monthly visits. Classy offers products and services including Donation Forms, Donation Pages, Crowdfunding, Recurring Giving, and Event Ticketing. Its focus areas include FinTech, Crowdfunding, Enablers and Campaign Solutions. Its legal entity is CLASSY, INC. Its competitors include Virtuous, i3 Verticals and Daxko; 3 of its 3 listed competitors have raised funding.
Company details
Classy was founded in 2006 in San Diego, United States, as a fundraising platform focused on non-profit organizations. A white-label solution is offered to social impact groups, enabling fund collection through online campaigns, mobile applications, and community engagement features. Operations center on supporting various causes with integrated tools for donor management and event coordination across digital channels.
Products & Services of Classy
Classy offers a comprehensive portfolio of products and services, including Donation Forms, Donation Pages, Crowdfunding, Recurring Giving, and Event Ticketing.
Forms for website-embedded donations and appeals
Customizable pages for personalized fundraising campaigns
Tools for goal-based community fundraising initiatives
Features for setting up ongoing donation plans
Registration and ticketing for virtual or in-person events
Apps and channels of Classy
its YouTube channel GoFundMe Pro has 2.67K subscribers and 1 videos.
Videos from Classy
The most watched videos on Classy's YouTube channel, GoFundMe Pro (2.67K subscribers). Click a video to play it here.
More on GoFundMe Pro.
Funding Insights of Classy
Classy has successfully raised a total of $183.5M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $118 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $183.5M
- Total Rounds 4
- Last Round Series D — $118M
- First Round $18M
(Jul 2015)
- Investors Count 9
All 4 funding rounds of Classy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $118M | Series D | – | Norwest Venture Partners | |
| Jun 2019 | $17.5M | Series C | – | – | – |
| Nov 2016 | $30M | Series C | – | JMI Management | |
| Jul 2015 | $18M | Series B | – | Mithril |
10 investors in total: 10 institutional.
Investors in Classy
Classy has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include GoFundMe, Norwest Venture Partners and Salesforce Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | salesforceventures.com | San Francisco, United States | ||
Early-stage investments are made in technology-driven startups by Hinge Capital. | hingecapital.com | Austin, United States | ||
Private equity firm investing in software companies | jmi.com | Baltimore, United States | ||
Tech startups in Europe and the US are funded stage-agnostically. | galileo.fr | Paris, France | ||
Private equity investments are made in the UK and US. | mithril.com | Austin, United States | ||
Seed & early stage tech-focused venture capital firm investing in the US and Canada | bullpencap.com | San Francisco, United States | ||
Life sciences and tech focused impact VC firm funding companies in the US, the UK and Canada | rethinkimpact.com | Washington, Dc, United States | ||
| salesforce.com/company/ventures | ||||
Funds are raised online for social causes via crowdfunding platform. | 2008 | gofundme.com | San Diego, United States |
Investor details for Classy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
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People of Classy
92 people are tracked at Classy (10 in leadership, 2 in board & advisors, 80 in team).
| Name | Role | Group |
|---|---|---|
Cory Jones | Engineering, Director | Integrations & DX | Leadership |
Joe Skillman | Director, Product Support | Leadership |
Connie Quach | Director, Product Management | Leadership |
Sarah Yee | Director, Technical Solutions | Leadership |
Jake Holslag | Sr. Director Ops | Leadership |
Juliet Lebrun | Director Of Operations | Leadership |
Nicole Olerich | Director, Operations | Leadership |
Whitney Joseph | Senior People Partner | Leadership |
Heidi Brown | Senior Director, Product Design And User Research | Leadership |
Marshall Peden | Co-founder And Director, Voice Of The Customer At Classy | Leadership |
Kim Wilford | Director | Board & advisors |
Tim Cadogan | Director | Board & advisors |
Andy Szaniawski | Sr. Release Train Engineer | Team |
Earl Platt | Content Designer II | Team |
Cherry Lapis | Staff Product Designer | Team |
Sarah Augsbach | Visual Designer II | Team |
Nathaniel Epps | Release Train Engineer II | Team |
Cassandra Olender | Technical Analyst | Team |
Ayumi Gillespie | Senior Technical Program Manager, Scrum Master | Team |
Lacey Bousquet | Test Engineering Manager | Team |
72 more people are available in the full profile.
Complete people profiles for Classy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Classy
Classy has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Fondi.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based virtual event management platform is provided for marketing teams. | getfondi.com | United States | 2016 | Oct 2021 | •••• |
Complete acquisition details for Classy
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Competitors of Classy
Classy has 3 listed competitors in our database, 3 of them funded. They include Virtuous, i3 Verticals and Daxko.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| virtuous.org | 2014 | Phoenix, United States | $141.21M | Cloud-based software for nonprofit fundraising and donor management is offered. | ||
| i3verticals.com | 2012 | Nashville, United States | $42.11M | 1,663 | Payment processing solutions are provided for diverse business verticals. | |
| daxko.com | 1998 | Birmingham, United States | $7.75M | 539 | Cloud-based solutions are delivered for nonprofit organizations' operations. |
Detailed competitors of Classy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Classy
The website of Classy (classy.org) receives about 898.8K visits a month and ranks #47,766 among all websites worldwide, #548 in Philanthropy.
- Monthly visits898.8K
▼ 6.8% vs previous month
- Unique visitors395.5K
per month
- Global rank#47,766
among all websites
- Category rank#548
Community and Society · Philanthropy
- Bounce rate38%
- Pages per visit4.6
- Average visit3 min 59 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with Classy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| doublethedonation.com | 100% | 217K | #174,876 | View details | |
t2t.org | t2t.org | 100% | #241,179 | – | |
| funraise.org | 96% | 119.7K | #226,910 | View details | |
| causevox.com | 96% | 97.1K | #380,182 | View details | |
| charitynavigator.org | 94% | 759.4K | #38,803 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Classy
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- 40 similar websites
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Top companies in Crowdfunding
3 companies that operate in the same segment as Classy (Crowdfunding) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Reward-based crowdfunding is facilitated for content creators and musicians. | 2013 | San Francisco, California, United States | USD 412.1 M | 1,218 | ||
An investment platform offering access to private market investments | 2010 | Washington, District Of Columbia, United States | USD 53.73 M | |||
Funds are raised online for social causes via crowdfunding platform. | 2008 | San Diego, California, United States |
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Related news about Classy
Complete news archive for Classy
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Frequently Asked Questions about Classy
Classy was founded in 2006 and raised its 1st funding round 9 years after it was founded.
Classy is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Classy is a funded company, having raised a total of $183.5M across 4 funding rounds to date. The company's 1st funding round was a Series B of $18M, raised on Jul 2015.
Classy was founded in 2006 in San Diego, United States, as a fundraising platform focused on non-profit organizations. A white-label solution is offered to social impact groups, enabling fund collection through online campaigns, mobile applications, and community engagement features. Operations center on supporting various causes with integrated tools for donor management and event coordination across digital channels.
Classy's top competitors include i3 Verticals, Daxko and Virtuous.
Classy offers Donation Forms, Donation Pages, Crowdfunding, Recurring Giving, and Event Ticketing.
Classy has made 1 acquisition, including Fondi.
Classy has 10 investors. Key investors include GoFundMe, Norwest Venture Partners, Salesforce Ventures, Hinge Capital, and JMI Management.
Classy operates through Classy, Inc..
Yes. Classy was acquired by GoFundMe in January 2022.
The website of Classy receives about 899 thousand visits a month and ranks #47,766 among all websites worldwide.