About Clovia
Clovia is a Retail company based in Delhi (India) founded in 2012 by Soumya Kant, Pankaj Vermani, Neha Kant, and Suman Chowdhury, and was acquired by Reliance Retail in March 2022. Innerwear apparel for women is provided via an internet-first brand. Clovia has raised $25.26 million across 8 funding rounds from investors including Reliance Retail, IvyCap Ventures and ACT Grants. The company has 318 employees. Clovia was last valued at $41.56 million in July 2020. Its chief executive, as recorded, is Pankaj Vermani. Its website clovia.com draws about 1.3 million monthly visits. Its Indian entity Purple Panda Fashions Limited reported revenue of ₹239 Cr. Clovia offers products and services including Bras, Panties, Nightwear, Activewear, and Shapewear. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include Shyaway, Zivame and Bummer; 3 of its 3 listed competitors have raised funding.
Company details
Clovia was founded in 2012 in Delhi, India, as an internet-first brand focused on womens innerwear apparel. Products such as bras, panties, nightwear, maternity wear, robes, masks, and hair accessories are offered through its online platform. A mobile application is available for Android and iOS devices to support customer access and purchases in the apparel sector.
- Headquarters Delhi, India
- Employees 318
- Founders Soumya Kant, Pankaj Vermani, Neha Kant, Suman Chowdhury
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website clovia.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Reliance Retail (Mar 2022)
- Legal Name Purple Panda Fashions Limited
- Date of Incorporation 12 Jun, 2012
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹239 Cr
FY 2025 · -9% YoY
- Net Loss-₹58.50 Cr
FY 2025 · -25% margin
- EBITDA-₹42.10 Cr
FY 2025 · -18% margin
- Total Equity Funding$25.26M (USD)
in 8 rounds
- InvestorsReliance Retail
& 27 more
- Employee Count318
- Acquired byReliance Retail
(Mar 2022)
Associated legal entities of Clovia
Clovia is associated with 2 registered companies on The Company Check; the primary company is Purple Panda Fashions Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Purple Panda Fashions Limited CIN U52100DL2012PLC237371 | Active | 12 Jun 2012 | New Delhi, Delhi | ₹239 Cr | 318 | 5 | View details |
| Npas Fashions Private Limited CIN U18109DL2015PTC287419 | Strike Off | 16 Nov 2015 | Delhi, Delhi | ₹0.1 Cr | 244 | 2 | View details |
Products & Services of Clovia
Clovia offers a comprehensive portfolio of products and services, including Bras, Panties, Nightwear, Activewear, and Shapewear.
Supportive undergarments for various outfits and activities.
Comfortable underwear options for daily wear.
Relaxed clothing for lounging and sleeping.
Performance gear for workouts and physical activities.
Garments that enhance body contours under clothing.
Skincare and haircare items for daily routines.
Apps and channels of Clovia
its YouTube channel Clovia has 1.13K subscribers and 30 videos.
Videos from Clovia
The most watched videos on Clovia's YouTube channel, Clovia (1.13K subscribers). Click a video to play it here.
More on Clovia.
Funding Insights of Clovia
Clovia has successfully raised a total of $25.26M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.26M
- Total Rounds 8
- First Round $1.81M
(Apr 2013)
- Investors Count 27
All 8 funding rounds of Clovia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | Grant | – | – | ||
| Jul 2020 | $4M | Series B | $41.56M | She Capital, Golden Birch Resources | |
| Jan 2019 | $10M | Series B | $42.34M | AT Capital Group, IvyCap Ventures Advisors | |
| May 2018 | $449,583 | Series A | $••••• | IvyCap Ventures Advisors | – |
| Jul 2016 | $4M | Series A | $••••• | IvyCap Ventures Advisors | |
| Jun 2015 | $5M | Series A | $••••• | IvyCap Ventures Advisors | – |
| Jun 2013 | Seed | – | IvyCap Ventures Advisors | – | |
| Apr 2013 | $1.81M | Seed | – | Mountain Partners | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2020 | $41.56M | •••••••• |
| Jan 2019 | $42.34M | •••••••• |
| May 2018 | $••••• | •••••••• |
| Jul 2016 | $••••• | •••••••• |
| Jun 2015 | $••••• | •••••••• |
| Apr 2013 | $••••• | •••••••• |
Full valuation and stage history of Clovia
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Verified entity values are shown only after access is granted.
Last known valuation $41.56M (Jul 2020). 28 investors in total: 14 institutional and 14 angel.
Investors in Clovia
Clovia has secured backing from 28 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Reliance Retail, IvyCap Ventures and ACT Grants.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed capital grants are provided to incubate and accelerate innovations. | 2020 | actgrants.in | Bengaluru, India | |
Venture capital firm investing in female-led startups and building founder communities in India. | 2018 | shecapital.vc | Delhi, India | |
Venture capital fund investing in edtech startups | baayainternational.tcc.mode | Mumbai, India | ||
Venture capital investments in startups from leading Indian institutions across various sectors. | 2011 | ivycapventures.com | Mumbai, India | |
Investments in multiple sectors are managed by AT Capital Group. | atcapital.com.sg | Singapore, Singapore | ||
| japonicaholdings.tcc.mode | ||||
India focused VC investment company | singularityventures.in | Mumbai, India | ||
Global tech investments are made by venture capital firm. | mountain.partners | Zurich, Switzerland | ||
Investment management services in growth equity and public investments in India. | 2016 | singularityamc.com | Mumbai, India | |
Provider of gold and copper exploration services | 2018 | goldenbirchresources.ca | Timmins, Canada |
Investor details for Clovia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Purple Panda Fashions Limited (Clovia)
Purple Panda Fashions Limited is the primary company behind Clovia. The boards of the 2 registered companies of Clovia currently have 6 directors; the longest-serving is Pankaj Vermani, appointed in 2016. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Pankaj Vermani DIN 07597338 | Director | 24 Aug 2016 | 10 yrs 2 mo | Npas Fashions Private Limited |
| Ashish Wadhwani DIN 06620044 | Director | 16 Mar 2017 | 9 yrs 7 mo | Npas Fashions Private Limited |
| Neha DIN 06380757 | Whole-time director | 15 Apr 2022 | 4 yrs 6 mo | Purple Panda Fashions Limited |
| Akhilesh Prasad DIN 01757265 | Director | 30 Sep 2022 | 4 yrs | Purple Panda Fashions Limited |
| Shiv Kumar Bhardwaj DIN 00001584 | Director | 30 Sep 2022 | 4 yrs | Purple Panda Fashions Limited |
| Krishnan Sudarshan DIN 01029826 | Director | 30 Sep 2022 | 4 yrs | Purple Panda Fashions Limited |
People of Clovia
4 people are tracked at Clovia (4 in leadership); the tracked headcount is 318.
| Name | Role | Group |
|---|---|---|
Soumya Kant | Co-Founder | Leadership |
| Co-Founder & CEO | Leadership | |
Neha Kant | Co-Founder & Director | Leadership |
Suman Chowdhury | Co-Founder & COO | Leadership |
Complete people profiles for Clovia
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Clovia
Figures of Purple Panda Fashions Limited, the primary company behind Clovia, for FY 2025. Revenue was ₹239 Cr (-9% year on year). Net loss was -₹58.50 Cr (-25% margin). EBITDA was -₹42.10 Cr (-18% margin). Revenue has grown at a compounded annual rate of +12% over three years and +19% over five years.
- ₹239 CrRevenue · FY 2025 · -9% YoY
- -₹58.50 CrNet loss · -25% margin
- -₹42.10 CrEBITDA · -18% margin
- ₹25.5 LakhPaid-up capital
- 318Employees (provident fund records)
- +12%Revenue CAGR, 3 years
- +19%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Purple Panda Fashions Limited are on its company page.
Detailed financial statements for Clovia
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Timeline of Clovia
5 dated milestones of Clovia across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Clovia is founded.
- Funding First funding round of $1.8M.
- Milestone Reaches Minicorn status.
- Exit Acquired by Reliance Retail.
- Funding Latest funding round, Grant,.
Competitors of Clovia
Clovia has 3 listed competitors in our database, 3 of them funded. They include Shyaway, Zivame and Bummer.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shyaway.com | 2015 | Chennai, India | $640,478 | 198 | Multi-category women's fashion apparels are offered via an online platform. | |
| zivame.com | 2011 | Bengaluru, India | $73.99M | 401 | Women's apparel and innerwear are offered via an online-first platform. | |
| bummer.in | 2020 | Ahmedabad, India | $1.97M | 16 | Online platform offering multi-category innerwears and swim suite for both mena nd women |
Detailed competitors of Clovia
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Clovia
The website of Clovia (clovia.com) receives about 1.3M visits a month and ranks #35,424 among all websites worldwide, #1,706 in Fashion and Apparel.
- Monthly visits1.3M
▲ 12.2% vs previous month
- Unique visitors577.8K
per month
- Global rank#35,424
among all websites
- Category rank#1,706
Lifestyle · Fashion and Apparel
- Bounce rate32%
- Pages per visit5.6
- Average visit1 min 57 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Clovia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zivame.com | 100% | 630.8K | #67,304 | View details | |
| shyaway.com | 91% | 697.3K | #48,694 | View details | |
| amantelingerie.in | 76% | 177.3K | #183,145 | View details | |
| jockey.in | 72% | 2M | #17,922 | View details | |
| ajio.com | 65% | 30.1M | #1,339 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Clovia
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- 40 similar websites
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Clovia (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 |
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Related news about Clovia
Complete news archive for Clovia
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Frequently Asked Questions about Clovia
Clovia was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Clovia is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Pankaj Vermani is the CEO of Clovia, as recorded in our data. They have also founded this company.
Clovia is a funded company, having raised a total of $25.26M across 8 funding rounds to date. The company's 1st funding round was a Seed of $1.81M, raised on Apr 2013.
Clovia has 318 employees.
The primary company behind Clovia, Purple Panda Fashions Limited, reported revenue of ₹239 Cr for FY 2025, down 9% year on year.
Clovia was founded in 2012 in Delhi, India, as an internet-first brand focused on womens innerwear apparel. Products such as bras, panties, nightwear, maternity wear, robes, masks, and hair accessories are offered through its online platform. A mobile application is available for Android and iOS devices to support customer access and purchases in the apparel sector.
Clovia offers Bras, Panties, Nightwear, Activewear, and 2 more products and services.
Clovia has 28 investors. Key investors include Reliance Retail, IvyCap Ventures, ACT Grants, She Capital, and Pidilite.
The valuation of Clovia is $41.56M as of Jul 2020.
Clovia is associated with 2 legal entities: Purple Panda Fashions Limited, Npas Fashions Private Limited.