About Zivame
Zivame is a Retail company based in Bengaluru (India) founded in 2011, and was acquired by Reliance Retail in September 2020. Womens apparel and innerwear are offered via an online-first platform. Zivame has raised $73.99 million across 7 funding rounds from investors including Reliance Retail, Avendus and Allana. The company has 295 employees. Zivame was last valued at $69.37 million in February 2020. Its chief executive, as recorded, is Lavanya Pachisia. Its website zivame.com draws about 631 thousand monthly visits. Its Indian entity Actoserba Active Wholesale Limited reported revenue of ₹166 Cr. Its focus areas include Consumer Goods, Apparel Brands, Inner Wear and Multi Category. Its competitors include Clovia, Shyaway and Freecultr; 3 of its 3 listed competitors have raised funding.
Company details
Zivame was founded in 2011 and is headquartered in Bengaluru, India. An e-commerce model is utilized by the company to sell womens innerwear and apparel. The product range encompasses bras, panties, activewear, and related items, all accessible through the domain zivame.com. Operations are managed under the leadership of CEO Lavanya Pachisia, with a focus on direct online distribution in the apparel sector.
- Headquarters Bengaluru, India
- Employees 295
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website zivame.com
- Social LinkedIn X Facebook
- Acquired by Reliance Retail (Sep 2020)
- Legal Name Actoserba Active Wholesale Limited
- Date of Incorporation 13 Jun, 2011
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹166 Cr
FY 2025 · -14% YoY
- Net Loss-₹15.72 Cr
FY 2025 · -9% margin
- EBITDA₹9.45 Cr
FY 2025 · 6% margin
- Total Equity Funding$73.99M (USD)
in 7 rounds
- Latest Funding Round$4.77M (USD), Series C
Feb 2020
- InvestorsReliance Retail
& 14 more
- Employee Count295
- Acquired byReliance Retail
(Sep 2020)
Associated legal entities of Zivame
Zivame is associated with 2 registered companies on The Company Check; the primary company is Actoserba Active Wholesale Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Actoserba Active Wholesale Limited CIN U51101KA2011PLC105295 | Active | 13 Jun 2011 | Bangalore, Karnataka | ₹166 Cr | 295 | 5 | View details |
| Mila Star Retail Private Limited CIN U74900KA2012PTC062482 | Active | 09 Feb 2012 | Bangalore, Karnataka | ₹50.6 Cr | 34 | 3 | View details |
Funding Insights of Zivame
Zivame has successfully raised a total of $73.99M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $4.77 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $73.99M
- Total Rounds 7
- Last Round Series C — $4.77M
- First Round $3.02M
(Mar 2012)
- Investors Count 14
All 7 funding rounds of Zivame with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $4.77M | Series C | $69.37M | Zodius | |
| Sep 2019 | $2.9M | Series C | – | – | |
| Mar 2019 | $11.53M | Series C | – | Zodius | |
| Sep 2018 | $5.77M | Series C | $59.27M | Zodius | |
| Jan 2015 | $40M | Series C | $••••• | Zodius, Panorama Investment Group | |
| Nov 2013 | $6M | Series B | $••••• | Unilazer Ventures | |
| Mar 2012 | $3.02M | Series A | $••••• | Chiratae Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2020 | $69.37M | •••••••• |
| Sep 2018 | $59.27M | •••••••• |
| Jan 2015 | $••••• | •••••••• |
| Nov 2013 | $••••• | •••••••• |
| Mar 2012 | $••••• | •••••••• |
Full valuation and stage history of Zivame
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $69.37M (Feb 2020). 15 investors in total: 11 institutional and 4 angel.
Investors in Zivame
Zivame has secured backing from 15 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Reliance Retail, Avendus and Allana.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in India | 2011 | zodius.com | Mumbai, India | |
Private debt and equity funds are managed for technology sectors. | trifectacapital.in | Gurugram, India | ||
Investments in early-stage technology companies are made by Kalaari Capital. | kalaari.com | Bengaluru, India | ||
Venture capital fund focused on seed-stage startups | chiratae.com | Bengaluru, India | ||
Early- and late-stage investments are managed by Unilazer Ventures. | 1991 | unilazer.com | Mumbai, India | |
Grocery items are retailed by Sargam Retails in Pune, India. | Pune, India | |||
Corporate advisory and investment services are provided to clients. | 1999 | avendus.com | Mumbai, India | |
Food processing, export of agro commodities, and production of branded products in India. | 1865 | allana.com | Mumbai, India | |
Multiple sectors are invested in by this sovereign wealth fund. | 1993 | khazanah.com.my | Kuala Lumpur, Malaysia | |
Real estate firm specializing in property flipping, storage units, and luxury condos investments. | 2013 | panoramainvestment.com | Boston, United States |
Investor details for Zivame
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Board of directors of Actoserba Active Wholesale Limited (Zivame)
Actoserba Active Wholesale Limited is the primary company behind Zivame. The boards of the 2 registered companies of Zivame currently have 8 directors; the longest-serving is Shilpa Prabhakar Kulkarni, appointed in 2015. 26 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shilpa Prabhakar Kulkarni DIN 06760145 | Nominee Director | 30 Jul 2015 | 11 yrs 3 mo | Actoserba Active Wholesale Limited |
| Varadarajan Sundararajan DIN 00012728 | Director | 01 Oct 2018 | 8 yrs 1 mo | Mila Star Retail Private Limited |
| Vyjayanthi Sundararajan DIN 07807417 | Director | 01 Oct 2018 | 8 yrs 1 mo | Mila Star Retail Private Limited |
| Geeta Kalyandas Fulwadaya DIN 03341926 | Director | 25 Jul 2020 | 6 yrs 3 mo | Actoserba Active Wholesale Limited |
| Nikhil Chakrapani Suryanarayana Kavipurapu DIN 03585055 | Director | 25 Aug 2020 | 6 yrs 2 mo | Actoserba Active Wholesale Limited |
| Shiv Kumar Bhardwaj DIN 00001584 | Director | 24 Apr 2021 | 5 yrs 6 mo | Actoserba Active Wholesale Limited |
| Dhirendra Harilal Shah DIN 00004616 | Director | 24 Apr 2021 | 5 yrs 6 mo | Actoserba Active Wholesale Limited |
| Mohammad Azgar Hussain DIN 01613115 | Director | 18 Mar 2025 | 1 yr 7 mo | Mila Star Retail Private Limited |
People of Zivame
6 people are tracked at Zivame (2 in leadership, 4 in team); the tracked headcount is 295.
| Name | Role | Group |
|---|---|---|
Lavanya Pachisia | CEO | Leadership |
Priyanshu Kumar | Head Of Business (online & Market Place) | Leadership |
Shabareesh Srirama | Senior Executive - Finance | Team |
Mohitha Kumaran | Manager Site Merchandising & CRM Operations | Team |
Mukul Verma | Manager- Online Business | Team |
Ankit Shrimali | Online Business Manager | Team |
Complete people profiles for Zivame
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Financials of Zivame
Figures of Actoserba Active Wholesale Limited, the primary company behind Zivame, for FY 2025. Revenue was ₹166 Cr (-14% year on year). Net loss was -₹15.72 Cr (-9% margin). EBITDA was ₹9.45 Cr (6% margin). Revenue has grown at a compounded annual rate of -10% over three years and -5% over five years.
- ₹166 CrRevenue · FY 2025 · -14% YoY
- -₹15.72 CrNet loss · -9% margin
- ₹9.45 CrEBITDA · 6% margin
- ₹1.02 CrPaid-up capital
- 295Employees (provident fund records)
- -10%Revenue CAGR, 3 years
- -5%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Actoserba Active Wholesale Limited are on its company page.
Detailed financial statements for Zivame
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Timeline of Zivame
5 dated milestones of Zivame across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Zivame is founded.
- Funding First funding round of $3.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $4.8M.
- Exit Acquired by Reliance Retail.
Competitors of Zivame
Zivame has 3 listed competitors in our database, 3 of them funded. They include Clovia, Shyaway and Freecultr.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| clovia.com | 2012 | Delhi, India | $25.26M | 244 | Innerwear apparel for women is provided via an internet-first brand. | |
| shyaway.com | 2015 | Chennai, India | $640,478 | 198 | Multi-category women's fashion apparels are offered via an online platform. | |
| freecultr.com | 2011 | Delhi, India | $18.44M | 15 | Internet first brand offering eco-friendly innerwear for men and women |
Detailed competitors of Zivame
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Web traffic of Zivame
The website of Zivame (zivame.com) receives about 630.8K visits a month and ranks #67,304 among all websites worldwide, #3,324 in Fashion and Apparel.
- Monthly visits630.8K
▲ 9.2% vs previous month
- Unique visitors285K
per month
- Global rank#67,304
among all websites
- Category rank#3,324
Lifestyle · Fashion and Apparel
- Bounce rate50%
- Pages per visit5.2
- Average visit2 min 15 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Zivame. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| clovia.com | 100% | 1.3M | #35,424 | View details | |
| shyaway.com | 87% | 697.3K | #48,694 | View details | |
| amantelingerie.in | 80% | 177.3K | #183,145 | View details | |
| jockey.in | 75% | 2M | #17,922 | View details | |
| moodsofcloe.com | 73% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Zivame
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Zivame (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Frequently Asked Questions about Zivame
Zivame was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Zivame is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Lavanya Pachisia is the CEO of Zivame, as recorded in our data.
Zivame is a funded company, having raised a total of $73.99M across 7 funding rounds to date. The company's 1st funding round was a Series A of $3.02M, raised on Mar 2012.
Zivame has 295 employees.
The primary company behind Zivame, Actoserba Active Wholesale Limited, reported revenue of ₹166 Cr for FY 2025, down 14% year on year.
Zivame was founded in 2011 and is headquartered in Bengaluru, India. An e-commerce model is utilized by the company to sell womens innerwear and apparel. The product range encompasses bras, panties, activewear, and related items, all accessible through the domain zivame.com. Operations are managed under the leadership of CEO Lavanya Pachisia, with a focus on direct online distribution in the apparel sector.
Zivame has 15 investors. Key investors include Reliance Retail, Avendus, Allana, Zodius, and Khazanah Nasional Berhad.
The valuation of Zivame is $69.37M as of Feb 2020.
Zivame is associated with 2 legal entities: Actoserba Active Wholesale Limited, Mila Star Retail Private Limited.
Yes. Zivame was acquired by Reliance Retail in September 2020.