About COAT
COAT is a Consumer company based in London (United Kingdom) founded in 2020. Paints and painting supplies are offered by an internet-first brand. COAT has raised $3.02 million across 2 funding rounds from investors including Pembroke VCT, Channel 4 Ventures and True. Its website coatpaints.com draws about 654 thousand monthly visits. COAT offers products and services including Sustainable Paints, Peel & Stick Samples, and Painting Supplies. Its focus areas include Retail, Home Improvements, B2C Commerce and Hardware Supplies. Its legal entity is COAT TRADING LTD. Its competitors include Yescolours and zhoosh paints; 1 of its 2 listed competitors has raised funding.
Company details
COAT was founded in 2020 and is based in London, United Kingdom. Operations focus on the paints and painting supplies sector through an online platform. Products include sustainable peel-and-stick swatches, curated paint colors, and accessories such as bamboo rollers, decorative tapes, and sugarcane trays. The brand emphasizes eco-friendly materials in its offerings.
- Headquarters London, United Kingdom
- SectorsConsumer
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website coatpaints.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Coat Trading Ltd
- Date of Incorporation 06 Mar, 2020
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$3.02M (USD)
in 2 rounds
- Latest Funding Round$3.02M (USD), Seed
May 2022
- InvestorsPembroke VCT
& 2 more
Products & Services of COAT
COAT offers a comprehensive portfolio of products and services, including Sustainable Paints, Peel & Stick Samples, and Painting Supplies.
Made-to-order paints with high coverage for walls and furniture.
Accurate paint samples for color testing without waste.
Eco-friendly brushes and rollers for flawless finishes.
Apps and channels of COAT
its YouTube channel COAT Paints has 1.12K subscribers and 6 videos.
Videos from COAT
The most watched videos on COAT's YouTube channel, COAT Paints (1.12K subscribers). Click a video to play it here.
More on COAT Paints.
Funding Insights of COAT
COAT has successfully raised a total of $3.02M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.02 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.02M
- Total Rounds 2
- Last Round Seed — $3.02M
- Investors Count 3
All 2 funding rounds of COAT with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $3.02M | Seed | – | Channel 4 Ventures | |
| Jun 2021 | Seed | – | Pembroke VCT |
3 investors in total: 3 institutional.
Investors in COAT
COAT has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Pembroke VCT, Channel 4 Ventures and True.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided by Pembroke VCT to growth-stage companies. | 2013 | pembrokevct.com | Kensington, United Kingdom | |
Private equity investments are directed across multiple sectors. | channel4ventures.com | London, United Kingdom | ||
True is engaged in business advisory and investment services. | true.global | London, United Kingdom |
Investor details for COAT
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of COAT
7 people are tracked at COAT (3 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Rob A. | Founder & CEO | Leadership |
Ellis Hennebry | Head Of Marketing | Leadership |
Alex Corner | Commercial Director | Leadership |
Richard Jones | Customer Service Manager | Team |
Adam Ware | Trade Partnership Manager | Team |
Dexter Langkilde | Senior Trade Sales Manager | Team |
Harry Gillham-Lee | Senior Trade Partnerships Manager | Team |
Complete people profiles for COAT
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of COAT
3 dated milestones of COAT across 2 years, from founding to its latest funding, stage changes and deals.
- Founded COAT is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $3.0M.
Competitors of COAT
COAT has 2 listed competitors in our database, 1 of them funded. They include Yescolours and zhoosh paints.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yescolours.com | 2021 | London, United Kingdom | $1.17M | 1 | Paints and accessories are offered by an internet-first brand. | |
| zhooshpaints.com | 2021 | Melbourn, United Kingdom | Sells eco-friendly paints online with fast delivery in the UK. |
Detailed competitors of COAT
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Web traffic of COAT
The website of COAT (coatpaints.com) receives about 654.1K visits a month and ranks #90,044 among all websites worldwide, #1,149 in Home and Garden.
- Monthly visits654.1K
▲ 41.4% vs previous month
- Unique visitors115.4K
per month
- Global rank#90,044
among all websites
- Category rank#1,149
Home and Garden · Home and Garden
- Bounce rate36%
- Pages per visit4.7
- Average visit2 min 47 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with COAT. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| littlegreene.com | 100% | 553.8K | #111,201 | View details | |
premiumpaints.co.uk | premiumpaints.co.uk | 96% | #696,882 | – | |
detalecph.com | detalecph.com | 95% | #953,171 | – | |
benjaminmoorepaint.co.uk | benjaminmoorepaint.co.uk | 93% | #406,134 | – | |
| yescolours.com | 92% | 46.4K | #562,427 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for COAT
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Related news about Coat
Complete news archive for COAT
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Frequently Asked Questions about COAT
COAT was founded in 2020 and raised its 1st funding round 1 year after it was founded.
COAT is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
COAT is a funded company, having raised a total of $3.02M across 2 funding rounds to date.
COAT was founded in 2020 and is based in London, United Kingdom. Operations focus on the paints and painting supplies sector through an online platform. Products include sustainable peel-and-stick swatches, curated paint colors, and accessories such as bamboo rollers, decorative tapes, and sugarcane trays. The brand emphasizes eco-friendly materials in its offerings.
COAT's top competitors include Yescolours and zhoosh paints.
COAT offers Sustainable Paints, Peel & Stick Samples, and Painting Supplies.
COAT has 3 investors. Key investors include Pembroke VCT, Channel 4 Ventures, and True.
COAT operates through Coat Trading Ltd.
The website of COAT receives about 654 thousand visits a month and ranks #90,044 among all websites worldwide.