About Cognito
Cognito is a Healthcare company based in Victoria (Canada) founded in 2021 by Armon Arani and Jillian Roberts. Online mental health consultations and therapy sessions are facilitated. It operates on a Subscription Services, Pay-per-Use / Usage-Based, and HealthTech model. Cognito has raised $2.88 million across 2 funding rounds from investors including Tiny, Simplex Investments and Stand Up Ventures. Cognito offers products and services including ADHD Diagnostic Assessment, Cognitive Behavioural Therapy, and Core Mental Health Program. Its focus areas include Mental Health Services and Online Therapy. Its legal entity is Cognito Health Inc. Its competitors include Dialogue, PanGenomic and Inkblot; 1 of its 3 listed competitors has raised funding.
Company details
Mental health services are offered by Cognito through virtual platforms, focusing on conditions such as anxiety, depression, insomnia, and ADHD. Comprehensive diagnostic assessments and personalized treatment plans are developed for patients. Specialized programs including Cognitive Behavioural Therapy and group therapy sessions are conducted by a dedicated team of Nurse Practitioners and CBT providers. Services are tailored for residents of British Columbia and Ontario, ensuring accessible care for mild to moderate mental health concerns within the healthcare sector.
- Total Equity Funding$2.88M (USD)
in 2 rounds
- Latest Funding Round$2M (USD), Seed
Mar 2024
- InvestorsTiny
& 12 more
Products & Services of Cognito
Cognito offers a comprehensive portfolio of products and services, including ADHD Diagnostic Assessment, Cognitive Behavioural Therapy, and Core Mental Health Program.
Comprehensive ADHD assessments are conducted for accurate diagnosis.
Virtual CBT sessions are provided for mental health support.
Programs for anxiety, depression, and insomnia are offered.
Apps and channels of Cognito
its YouTube channel Cognito Health has 110 subscribers and 5 videos.
Videos from Cognito
The most watched videos on Cognito's YouTube channel, Cognito Health (110 subscribers). Click a video to play it here.
More on Cognito Health.
Funding Insights of Cognito
Cognito has successfully raised a total of $2.88M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.88M
- Total Rounds 2
- Last Round Seed — $2M
- First Round $881,395
(Mar 2022)
- Investors Count 13
All 2 funding rounds of Cognito with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2024 | $2M | Seed | – | – | |
| Mar 2022 | $881,395 | Seed | – | Garage Capital, Mike McCauley |
13 investors in total: 6 institutional and 7 angel.
Investors in Cognito
Cognito has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Tiny, Simplex Investments and Stand Up Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed-stage investments are made in women-led technology companies. | standupvc.com | Toronto, Canada | ||
Seed-stage investments are made by Garage Capital across multiple sectors. | garage.vc | Kitchener, Canada | ||
Early-stage venture capital investments are provided by Graphite Ventures. | 2008 | graphitevc.com | Toronto, Canada | |
Early-stage impact ventures are supported through capital and expertise. | springimpactcapital.com | Vancouver, Canada | ||
Trading strategies are implemented as scalable code for financial markets. | simplextrading.com | United States | ||
Diverse internet businesses are acquired and operated for long-term growth. | 2007 | tiny.com | Victoria, Canada | |
RF Rob Fraser | unknown_5ac8056672e84b128 | |||
TS Tobyn Sowden | Angel investor and entrepreneur, founder of Redbrick Solutions, active in India. | unknown_b9bf5ddf1a2545eb8 | ||
SL Scott Lake | Co-founder of Shopify, active angel investor in Indian startups | unknown_6c9510c1e08341a4b | ||
AW Andrew Wilkinson | Canadian entrepreneur, angel investor, and founder of Tiny, active in tech startups. | unknown_08164dc2cbc74c7b9 |
Investor details for Cognito
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Cognito
2 people are tracked at Cognito (2 in leadership).
| Name | Role | Group |
|---|---|---|
Armon Arani | Co-Founder | Leadership |
Jillian Roberts | Co-Founder | Leadership |
Complete people profiles for Cognito
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Cognito
3 dated milestones of Cognito across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Cognito is founded.
- Funding First funding round of $881K.
- Funding Latest funding round, Seed, of $2.0M.
Competitors of Cognito
Cognito has 3 listed competitors in our database, 1 of them funded. They include Dialogue, PanGenomic and Inkblot.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dialogue.co | 2016 | Montreal, Canada | $88.16M | Dialogue is recognized as a leading health and wellness provider in Canada. | ||
| pangenomic.com | 2020 | Vancouver, Canada | Online teleconsultation for plant-based mental health therapies is facilitated. | |||
| inkblottherapy.com | 2015 | Toronto, Canada | Teleconsultation with therapists is enabled via an online matching platform. |
Detailed competitors of Cognito
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cognito
The website of Cognito (getcognito.ca) receives about 6.5K visits a month and ranks #2,275,264 among all websites worldwide, #4,455 in Mental Health.
- Monthly visits6.5K
▼ 10.6% vs previous month
- Unique visitors2.3K
per month
- Global rank#2,275,264
among all websites
- Category rank#4,455
Health · Mental Health
- Bounce rate28%
- Pages per visit3.6
- Average visit2 min 40 sec
- DevicesDesktop 55% · Mobile 45%
Websites whose visitors overlap most with Cognito. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
findfocusnow.com | findfocusnow.com | 100% | #571,157 | – | |
bbrfoundation.org | bbrfoundation.org | 98% | #344,680 | – | |
talkwithfrida.com | talkwithfrida.com | 98% | #276,025 | – | |
fastreat.com | fastreat.com | 97% | #222,064 | – | |
| cmha.ca | 90% | 175K | #290,463 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Cognito
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Cognito
Complete news archive for Cognito
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Cognito
Cognito was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Cognito is headquartered in Victoria, Canada. It is registered at Victoria, British Columbia, Canada.
Cognito is a funded company, having raised a total of $2.88M across 2 funding rounds to date. The company's 1st funding round was a Seed of $881.4K, raised on Mar 2022.
Mental health services are offered by Cognito through virtual platforms, focusing on conditions such as anxiety, depression, insomnia, and ADHD. Comprehensive diagnostic assessments and personalized treatment plans are developed for patients. Specialized programs including Cognitive Behavioural Therapy and group therapy sessions are conducted by a dedicated team of Nurse Practitioners and CBT providers. Services are tailored for residents of British Columbia and Ontario, ensuring accessible care for mild to moderate mental health concerns within the healthcare sector.
Cognito's top competitors include Dialogue, PanGenomic and Inkblot.
Cognito offers ADHD Diagnostic Assessment, Cognitive Behavioural Therapy, and Core Mental Health Program.
Cognito has 13 investors. Key investors include Tiny, Simplex Investments, Stand Up Ventures, Garage Capital, and Graphite Ventures.
Cognito operates through Cognito Health Inc..