About Commercetools
Commercetools is a company based in Munchen (Germany) founded in 2006 by Dirk Hoerig and Denis Werner was acquired by REWE in September 2014.. Commercetools has raised $289.93 million across 3 funding rounds from investors including Accel, REWE Group and Insight Partners. Commercetools has completed 1 acquisition, including FRONTASTIC. Commercetools offers products and services including Commerce Platform, B2C Commerce, and B2B Commerce. Commercetools operates in a competitive market with competitors including Global-e, CommerceIQ, Cart.com, BigCommerce and AnyMind Group, among others.
- Headquarter Munchen, Germany
- Founders Dirk Hoerig, Denis Werner
- Stage Unicorn
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Sectors
TechnologyRetail
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Email
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Phone
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Website
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Social
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- Legal Name Commercetools Gmbh
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Products & Services of Commercetools
Commercetools offers a comprehensive portfolio of products and services, including Commerce Platform, B2C Commerce, and B2B Commerce. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for building flexible digital commerce solutions.
Tools for consumer-facing eCommerce experiences.
Solutions for enterprise-to-business transactions.
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Software Development Team
35 people
Sales and Marketing
18 people
Senior Team
11 people
Leadership Team
11 people
Product Management Team
10 people
Human Resources and Administration
6 people
Principal Team
5 people
Finance and Accounting
4 people
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Funding Insights of Commercetools
Commercetools has successfully raised a total of $289.93M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $140 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $140.0M
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First Round
First Round
(13 Oct 2011)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2021 | Amount | Series C - Commercetools | Valuation | Accel | |
| Oct, 2019 | Amount | Series B - Commercetools | Valuation | Insight Partners |
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| Oct, 2011 | Amount | Series A - Commercetools | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Commercetools
Commercetools has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Accel, REWE Group and Insight Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Investment firm scaling software and technology companies from early to late stages.
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Private equity investments are managed by BayBG in Germany.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Commercetools
Commercetools has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include FRONTASTIC. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
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Platform offering storefront solution for online businesses
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2017 |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Commercetools
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Commercetools Comparisons
Competitors of Commercetools
Commercetools operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Global-e, CommerceIQ, Cart.com, BigCommerce and AnyMind Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Software solutions for cross-border e-commerce industries are provided.
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AI platform for retail ecommerce management and optimization is provided.
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Software suite solutions are provided for e-commerce businesses.
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SaaS-based software suites for e-commerce operations are provided.
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Platforms for e-commerce, marketing, and manufacturing are provided.
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Provider of SaaS based marking solution
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Commercetools
Frequently Asked Questions about Commercetools
When was Commercetools founded?
Commercetools was founded in 2006 and raised its 1st funding round 5 years after it was founded.
Where is Commercetools located?
Commercetools is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.
Who is the current CEO of Commercetools?
Dirk Hoerig is the current CEO of Commercetools. They have also founded this company.
Is Commercetools a funded company?
Commercetools is a funded company, having raised a total of $289.93M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.93M, raised on Oct 13, 2011.
What does Commercetools do?
Commercetools was founded in 2006 and is headquartered in Munich, Germany. E-commerce software solutions are offered, encompassing customer management, inventory management, product handling, and order management. Additional services include support for mobile commerce, chatbots, marketplaces, and social commerce. These solutions are utilized across industries such as fashion and lifestyle, grocery, retail, telecommunications, and transportation.
Who are the top competitors of Commercetools?
Commercetools's top competitors include CommerceIQ, Bazaarvoice and ShopUp.
What products or services does Commercetools offer?
Commercetools offers Commerce Platform, B2C Commerce, and B2B Commerce.
How many acquisitions has Commercetools made?
Commercetools has made 1 acquisition, including FRONTASTIC.
Who are Commercetools's investors?
Commercetools has 7 investors. Key investors include Accel, REWE Group, Insight Partners, BayBG, and Bayern Kapital.
What is Commercetools's valuation?
The valuation of Commercetools is $1.9B as of Sep 2021.