About Commercetools
Commercetools is a Technology company based in Munchen (Germany) founded in 2006 by Dirk Hoerig and Denis Werner, and was acquired by REWE in September 2014. E-commerce software suite solutions are provided to businesses. It operates in the Technology and Retail sectors. Commercetools has raised $290.77 million across 3 funding rounds from investors including Accel, REWE Group and REWE. The company has 555 employees. Commercetools has completed 1 acquisition, including FRONTASTIC. Commercetools was last valued at $1.9 billion in September 2021. Its chief executive, as recorded, is Dirk Hoerig. Its website commercetools.com draws about 215 thousand monthly visits. Commercetools offers products and services including Commerce Platform, B2C Commerce, and B2B Commerce. Its focus areas include E-Commerce Enablers, Ecommerce Software Suite, Brands Tech and ECommerce Software. Its legal entity is commercetools GmbH.
Company details
Commercetools was founded in 2006 and is headquartered in Munich, Germany. E-commerce software solutions are offered, encompassing customer management, inventory management, product handling, and order management. Additional services include support for mobile commerce, chatbots, marketplaces, and social commerce. These solutions are utilized across industries such as fashion and lifestyle, grocery, retail, telecommunications, and transportation.
- Headquarters Munchen, Germany
- Employees 555
- Founders Dirk Hoerig, Denis Werner
- Stage Acquired
- SectorsTechnologyRetail
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Phone•••• ••••
- Website commercetools.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by REWE (Sep 2014)
- Legal Name Commercetools Gmbh
Products & Services of Commercetools
Commercetools offers a comprehensive portfolio of products and services, including Commerce Platform, B2C Commerce, and B2B Commerce.
Platform for building flexible digital commerce solutions.
Tools for consumer-facing eCommerce experiences.
Solutions for enterprise-to-business transactions.
Apps and channels of Commercetools
its YouTube channel commercetools has 1.96K subscribers and 30 videos.
Videos from Commercetools
The most watched videos on Commercetools's YouTube channel, commercetools (1.96K subscribers). Click a video to play it here.
More on commercetools.
Funding Insights of Commercetools
Commercetools has successfully raised a total of $290.77M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $140 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $290.77M
- Total Rounds 3
- Last Round Series C — $140M
- First Round $4.93M
(Oct 2011)
- Investors Count 13
All 3 funding rounds of Commercetools with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $140M | Series C | $1.9B | Accel | |
| Oct 2019 | $145M | Series B | – | Insight Partners | – |
| Oct 2011 | $4.93M | Series A | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2021 | $1.9B | •••••••• |
Last known valuation $1.9B (Sep 2021). 13 investors in total: 13 institutional.
Investors in Commercetools
Commercetools has secured backing from 13 investors, including venture fund and institutional investors. Prominent investors backing the company include Accel, REWE Group and REWE.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Private equity investments are managed by BayBG in Germany. | baybg.de | Munich, Germany | ||
High-tech industries are targeted for investments by Bayern Kapital. | bayernkapital.de | Landshut, Germany | ||
Early-stage investments are made in high-tech startups by HTGF. | htgf.de | Bonn, Germany | ||
Astutia is focused on long-term investment strategies in alternative asset classes. | astutia.de | Munich, Germany | ||
Family office of Reimann family | reimann-investors.com | Grunwald, Germany | ||
Digital corporate investments are managed by Aschendorff NEXT. | aschendorff-next.de | |||
Private equity and debt investments are managed across multiple sectors. | 1969 | eurazeo.com | Paris, France | |
Stage-agnostic investments in tech companies are made primarily in Germany. | mk-vc.com | Munich, Germany |
Investor details for Commercetools
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Commercetools
132 people are tracked at Commercetools (50 in leadership, 82 in team); the tracked headcount is 555.
| Name | Role | Group |
|---|---|---|
Dirk Hoerig | Co-Founder & CEO | Leadership |
Denis Werner | Co-Founder | Leadership |
Michael Freund | CSO | Leadership |
Christena Jethwa | Head Of Engineering | Leadership |
Daniel Murphy | Chief Financial Officer | Leadership |
Alexandra Ionescu | Head Of Engineering | Leadership |
Mara Schüßler | Chief Of Staff To The CEO | Leadership |
Serena Chaudhry Pandey | Head Of Communications, EMEA & APAC | Leadership |
Roxana Dobrescu | Chief People Officer | Leadership |
Eric Speciel | Chief Customer Officer | Leadership |
Matt Tuel | COO | Leadership |
Shiri Mosenzon Erez | Chief Product Officer | Leadership |
Ivo Bronsveld | Director Commercetools Checkout | Leadership |
Emil Pfrang | Director Information Security | Leadership |
Kirti Lalwani | VP Of Engineering | Leadership |
Arif Jaganjac | Senior People Business Partner & Program Lead | Leadership |
Matthew Potter | Director Of Enterprise Customer Success, EMEA | Leadership |
Hauke Rahm | Vice President Customer Success | Leadership |
Melle de Ronde | Head Of Field & ABX Marketing EMEA & APAC | Leadership |
Mike Stevenson | Head Of Expert Services Americas | Leadership |
112 more people are available in the full profile.
Complete people profiles for Commercetools
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Commercetools
Commercetools has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include FRONTASTIC.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Platform offering storefront solution for online businesses | frontastic.cloud | Munster, Germany | 2017 | Nov 2021 | •••• |
Complete acquisition details for Commercetools
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Commercetools
6 dated milestones of Commercetools across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Commercetools is founded.
- Funding First funding round of $4.9M.
- Exit Acquired by REWE.
- Funding Latest funding round, Series C, of $140.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires FRONTASTIC.
Web traffic of Commercetools
The website of Commercetools (commercetools.com) receives about 214.7K visits a month and ranks #128,973 among all websites worldwide, #1,204 in Graphics Multimedia and Web Design.
- Monthly visits214.7K
▼ 12.7% vs previous month
- Unique visitors75.9K
per month
- Global rank#128,973
among all websites
- Category rank#1,204
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate35%
- Pages per visit6.9
- Average visit5 min 31 sec
- DevicesDesktop 67% · Mobile 33%
Websites whose visitors overlap most with Commercetools. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ebac.mx | ebac.mx | 100% | #174,515 | – | |
| brightspot.com | 98% | 34.1K | #1,022,237 | View details | |
robjscott.com | robjscott.com | 98% | #15,188,659 | – | |
| openloyalty.io | 97% | #565,390 | View details | ||
| contentstack.com | 97% | 530.8K | #78,689 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Commercetools
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- 40 similar websites
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Verified entity values are shown only after access is granted.
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Related news about Commercetools
Complete news archive for Commercetools
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Frequently Asked Questions about Commercetools
Commercetools was founded in 2006 and raised its 1st funding round 5 years after it was founded.
Commercetools is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.
Dirk Hoerig is the CEO of Commercetools, as recorded in our data. They have also founded this company.
Commercetools is a funded company, having raised a total of $290.77M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.93M, raised on Oct 2011.
Commercetools has 555 employees.
Annual revenue of Commercetools is $23.39M as on Dec 31, 2025.
Commercetools was founded in 2006 and is headquartered in Munich, Germany. E-commerce software solutions are offered, encompassing customer management, inventory management, product handling, and order management. Additional services include support for mobile commerce, chatbots, marketplaces, and social commerce. These solutions are utilized across industries such as fashion and lifestyle, grocery, retail, telecommunications, and transportation.
Commercetools offers Commerce Platform, B2C Commerce, and B2B Commerce.
Commercetools has made 1 acquisition, including FRONTASTIC.
Commercetools has 13 investors. Key investors include Accel, REWE Group, REWE, Eurazeo, and Insight Partners.
The valuation of Commercetools is $1.9B as of Sep 2021.
Commercetools operates through Commercetools Gmbh.