
About REWE
REWE was founded in 2009 and is headquartered in Cologne, Germany. Operations focus on the retail sector, with supermarkets, discount stores, food outlets, and hypermarkets managed across the country. Specialist stores are also run, including drugstore chains like Idea and Bipa, DIY and garden centers under toom, textile chains such as Kressner, and home electronics outlets at ProMarkt. The company serves everyday consumer needs through this diverse network.
- Latest Funding Round$1.05M (USD), Grant
Mar 2023
- Investors
Apps and channels of REWE
REWE publishes 2 mobile apps with over 10M+ downloads.
Funding Insights of REWE
- Total Rounds 2
- Last Round Grant β $1.05M
- First Round $1.25B
(Feb 2018)
- Investors Count 1
All 2 funding rounds of REWE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $1.05M | Grant | β | β | |
| Feb 2018 | $1.25B | Debt – Conventional | β | β | β |
1 investors in total: 1 institutional.
Investors in REWE
REWE has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Bund.de.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | bund.de | - |
Investor details for REWE
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of REWE
113 people are tracked at REWE (31 in leadership, 3 in board & advisors, 79 in team).
| Name | Role | Group |
|---|---|---|
Daniela Buchel | CEO | Leadership |
Lionel Souque | CEO | Leadership |
Jan Kunath | Deputy CEO | Leadership |
Peter Maly | Board Member & COO | Leadership |
Julia Reichmann | HR Business Partner | Leadership |
Dana Popa | Head Of HR Billa CEE | Leadership |
Maximilian Rumpf | Chief Product Owner Portfolio-, Prozess- Projekt-management, It-procurement & GRC | Leadership |
Michael Ebner | Chief Product Owner - Data & Operational Services | Leadership |
Guido Rudisch | Chief Product Owner | Leadership |
Christoph Eltze | Board Member & Chief Digital & Technology Officer | Leadership |
Christoph Tamandl | Head Of Public Affairs | Leadership |
Andreas W. Streit | Bereichsleiter Nachhaltigkeit / Head Of Division Sustainability | Leadership |
Dimitar Dimitrov | Head Of CRM & Loyalty | Leadership |
Tamas Szentner | Chief Product Owner For Central Architecture | Leadership |
Christian Neumayer | Head Of Ecommerce Fulfillment | Leadership |
Markus Kuntke | Head Of Trend- And Innovation | Leadership |
Michaela P. | Head Of People & Culture Logistik U. Produktion | Leadership |
Christoph Bodner | Head Of Retail Media & Analytics Billa CEE & IKI | Leadership |
Nicolaus Dreyer | Head Of Organisation & Projects | Leadership |
Doris Winter-Moser | Chief Product Owner IT Digital Touchpoints | Leadership |
93 more people are available in the full profile.
Complete people profiles for REWE
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of REWE
3 dated milestones of REWE across 14 years, from founding to its latest funding, stage changes and deals.
- Founded REWE is founded.
- Funding First funding round of $1.2B.
- Funding Latest funding round, Grant, of $1.0M.
Web traffic of REWE
The website of REWE (rewe.de) receives about 19.4M visits a month and ranks #1,690 among all websites worldwide, #32 in Groceries.
- Monthly visits19.4M
▼ 30% vs previous month
- Unique visitors11.5M
per month
- Global rank#1,690
among all websites
- Category rank#32
Food and Drink · Groceries
- Bounce rate40%
- Pages per visit3.8
- Average visit1 min 57 sec
- DevicesDesktop 18% Β· Mobile 82%
Websites whose visitors overlap most with REWE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| edeka.de | 100% | – | #10,307 | View details | |
penny.de | penny.de | 87% | – | #16,681 | β |
| kaufland.de | 86% | 32.5M | #1,126 | View details | |
| netto-online.de | 83% | 5.2M | #4,906 | View details | |
aldi-nord.de | aldi-nord.de | 75% | – | #7,942 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for REWE
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Rewe
Complete news archive for REWE
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about REWE
REWE was founded in 2009 and raised its 1st funding round 9 years after it was founded.
REWE is headquartered in Koln, Germany. It is registered at Koln, North Rhine-westphalia, Germany.
Daniela Buchel is the current CEO of REWE.
REWE was founded in 2009 and is headquartered in Cologne, Germany. Operations focus on the retail sector, with supermarkets, discount stores, food outlets, and hypermarkets managed across the country. Specialist stores are also run, including drugstore chains like Idea and Bipa, DIY and garden centers under toom, textile chains such as Kressner, and home electronics outlets at ProMarkt. The company serves everyday consumer needs through this diverse network.
REWE has 1 investor. Key investors include Bund.de.
Yes. REWE publishes REWE - Supermarkt and 1 more app, with over 10 million downloads.
The website of REWE receives about 19.4 million visits a month and ranks #1,690 among all websites worldwide.
