About Kaufland
Kaufland is a Retail company based in Neckarsulm (Germany) founded in 2013, and was acquired by Bundeskartellamt in June 2020. Food products are retailed by Kaufland in German supermarkets. Kaufland has completed 1 acquisition, including Hitmeister. Its website kaufland.de draws about 32.5 million monthly visits. Its focus areas include Food and Agriculture, Food Retailers, Grocery Retailers and Multi Category.
Company details
Kaufland was established in 2013 and is based in Neckarsulm, Germany. Operations are conducted in the retail sector, where food products and groceries are sold through a network of discount stores. Online sales are facilitated via the domain kaufland.de, serving customers primarily in Germany. The focus remains on everyday essentials, with distribution handled from central locations in the region.
- Headquarters Neckarsulm, Germany
- Stage Acquired
- SectorsRetail
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website kaufland.de
- Social X
- Acquired by Bundeskartellamt (Jun 2020)
- Investors
- Investments & Acquisitions
- Acquired byBundeskartellamt
(Jun 2020)
Investors in Kaufland
Kaufland has secured backing from 1 investor. Prominent investors backing the company include Bundeskartellamt.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| bundeskartellamt.de |
Investor details for Kaufland
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Investments & Acquisitions by Kaufland
Kaufland has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Hitmeister.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fixed-price Marketplace | hitmeister.de | Cologne, Germany | 2007 | Apr 2016 | •••• |
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Timeline of Kaufland
3 dated milestones of Kaufland across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Kaufland is founded.
- Acquisition Acquires Hitmeister.
- Exit Acquired by Bundeskartellamt.
Web traffic of Kaufland
The website of Kaufland (kaufland.de) receives about 32.5M visits a month and ranks #1,126 among all websites worldwide, #19 in Groceries.
- Monthly visits32.5M
▼ 27.9% vs previous month
- Unique visitors16.3M
per month
- Global rank#1,126
among all websites
- Category rank#19
Food and Drink · Groceries
- Bounce rate50%
- Pages per visit2.9
- Average visit2 min 40 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Kaufland. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| edeka.de | 100% | #10,307 | View details | ||
| netto-online.de | 98% | 5.2M | #4,906 | View details | |
penny.de | penny.de | 92% | #16,681 | – | |
aldi-sued.de | aldi-sued.de | 90% | #4,668 | – | |
| rewe.de | 83% | 19.4M | #1,690 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Kaufland
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- Audience overlap
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Related news about Kaufland
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Frequently Asked Questions about Kaufland
Kaufland was founded in 2013.
Kaufland is headquartered in Neckarsulm, Germany. It is registered at Neckarsulm, Baden-wurttemberg, Germany.
Kaufland was established in 2013 and is based in Neckarsulm, Germany. Operations are conducted in the retail sector, where food products and groceries are sold through a network of discount stores. Online sales are facilitated via the domain kaufland.de, serving customers primarily in Germany. The focus remains on everyday essentials, with distribution handled from central locations in the region.
Kaufland has made 1 acquisition, including Hitmeister.
Kaufland has 1 investor. Key investors include Bundeskartellamt.
Yes. Kaufland was acquired by Bundeskartellamt in June 2020.
The website of Kaufland receives about 32.5 million visits a month and ranks #1,126 among all websites worldwide.