Contentful

Berlin, Germany Founded: 2012 • Age: 14 yrs Acquired By Salesforce
Content is created, managed, and distributed via a cloud-based platform.
Annual revenue - Latest available
Total funding $333.3M 6 rounds
Employees - Tracked headcount
Investors 13 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Contentful

Contentful is a company based in Berlin (Germany) founded in 2012 by Paolo Negri was acquired by Salesforce in June 2026. Contentful has raised $333.3 million across 6 funding rounds from investors including Salesforce, Hercules Capital and Balderton Capital. Contentful offers products and services including Contentful Platform, AI Actions, and Personalization Tools. Contentful operates in a competitive market with competitors including Webflow, Yext, Contentstack, Progress and WordPress, among others.

  • Headquarter Berlin, Germany
  • Founders Paolo Negri
  • Stage Unicorn
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
    Locked
Operational Areas
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $333.3 M (USD)

    in 6 rounds

  • Latest Funding Round
    $175 M (USD), Series F

    Jul 16, 2021

  • Investors
    Salesforce

    & 12 more

  • Employee Count
    Not available
  • Acquired by
    Salesforce

    (Jun 01, 2026)

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Products & Services of Contentful

Contentful offers a comprehensive portfolio of products and services, including Contentful Platform, AI Actions, and Personalization Tools.

Product name locked
Category locked
Primary

Centralized platform for creating and managing digital content experiences.

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Automates content workflows and personalization for efficient operations.

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Enables tailored content delivery across channels and audiences.

People of Contentful

Headcount 500-1000
Employee Profiles 367
Employee Profiles
People
Margo M. Smith
Chief Legal Officer
People
Hailey Peek
Senior Manager, Design Operations
People
Budimir Budimir
Software Engineer
People
Rob Remington
Principal Practice Architect

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Funding Insights of Contentful

Contentful has successfully raised a total of $333.3M across 6 strategic funding rounds. The most recent funding activity was a Series F round of $175 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Contentful

Contentful has secured backing from 13 investors, including venture fund and institutional investors. Prominent investors backing the company include Salesforce, Hercules Capital and Balderton Capital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture and private equity investments are managed with global diversification.
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Investments are managed by Base10 Partners in technology for the real economy, with operations in finance, food, retail, and related sectors.
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Tidemark is engaged as a growth equity firm for companies.
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Investor details for Contentful

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Contentful

Investments
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Investment portfolio details for Contentful

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  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - Contentful

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Detailed financials for Contentful

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  • Profit trends
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Contentful Comparisons

Contentful Primary company
Description
Content is created, managed, and distributed via a cloud-bas...
Location
Berlin, Germany
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Contentful

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Contentful

Contentful operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Webflow, Yext, Contentstack, Progress and WordPress, among others.

Company Name Domain Founded year HQ Location Description
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Cloud based website development platform
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Cloud-based brand management solutions provider
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Digital experience platform offering headless CMS
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IDE-based software is provided for application development and management.
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Cloud-based website development and content management platform is offered.
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Detailed competitors of Contentful

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Latest news on Contentful

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Complete news archive for Contentful

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Contentful

Contentful was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Contentful is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

Steve Sloan is the current CEO of Contentful.

Contentful is a funded company, having raised a total of $333.3M across 6 funding rounds to date.

Contentful was founded in 2012 in Berlin, Germany, as a cloud-based content management platform in the software sector. Digital content is created, managed, and distributed across multiple channels by users. AI technologies are integrated to automate content processes. Operations support organizations in handling content for various digital environments, with a focus on structured management and delivery.

Contentful's top competitors include Webflow, Contentstack and Yext.

Contentful offers Contentful Platform, AI Actions, and Personalization Tools.

Contentful has 13 investors. Key investors include Salesforce, Hercules Capital, Balderton Capital, Tiger Global, and Base10 Partners.

The valuation of Contentful is $3B as of Jul 2021.

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