About Sanity
Sanity is a company based in Palo Alto (United States) founded in 2015 by Simen Svale Skogsrud. It operates as a SaaS (Software-as-a-Service) and API-as-a-Product. Sanity has raised $172.9 million across 5 funding rounds from investors including Shopify, Heavybit and Lead Edge Capital. Sanity offers products and services including Sanity Studio, Content Lake, and App SDK. Sanity operates in a competitive market with competitors including Webflow, Progress, Contentstack, Yext and WordPress, among others.
- Total Equity Funding$172.9M (USD)
in 5 rounds
- Latest Funding Round$87.18M (USD), Series C
Apr 2025
- InvestorsShopify
& 12 more
Products & Services of Sanity
Sanity offers a comprehensive portfolio of products and services, including Sanity Studio, Content Lake, and App SDK.
A customizable headless CMS for content management.
Optimized database for content storage and queries.
Tools for building custom content applications.
Apps and channels of Sanity
its YouTube channel Sanity has 8.53K subscribers and 30 videos.
Videos from Sanity
The most watched videos on Sanity's YouTube channel, Sanity (8.53K subscribers). Click a video to play it here.
More on Sanity.
Funding Insights of Sanity
Sanity has successfully raised a total of $172.9M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $87.18 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $172.9M
- Total Rounds 5
- Last Round Series C — $87.18M
- First Round $2.4M
(Sep 2019)
- Investors Count 13
All 5 funding rounds of Sanity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | $87.18M | Series C | – | – | – |
| Jun 2022 | $35M | Series B | – | – | |
| Jun 2021 | $39M | Series B | – | Iconiq Capital | |
| Oct 2020 | $9.32M | Series A | – | Threshold | |
| Sep 2019 | $2.4M | Seed | – | Heavybit, Alliance Venture |
13 investors in total: 7 institutional and 6 angel.
Investors in Sanity
Sanity has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Shopify, Heavybit and Lead Edge Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Lead Edge Capital is focused on growth equity investments in technology. | – | leadedge.com | New York, United States | |
Early-stage startups are funded by Threshold VC firm. | – | threshold.vc | Palo Alto, United States | |
- | – | monochrome.vc | - | |
Venture capital firm focused on early-stage tech companies | – | alliance.vc | Oslo, Norway | |
Provider of investment management and real asset services | – | iconiqcapital.com | San Francisco, United States | |
E-commerce storefront solutions are provided for online businesses. | 2006 | shopify.com | Ottawa, Canada | |
Capital and support are provided to developer-first startups. | 2013 | heavybit.com | San Francisco, United States | |
EW Ev Williams | Co-founder of Twitter and Medium, prominent angel investor in tech startups. | – | unknown_f21e242dc8f14670a | - |
AG Adam Gross | Angel investor and tech executive, known for early-stage startup investments. | – | unknown_c803372848d146d78 | - |
GR Guillermo Rauch | - | – | unknown_7897f872476544c78 | - |
Investor details for Sanity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Sanity
68 people are tracked at Sanity (16 in leadership, 52 in team).
| Name | Role | Group |
|---|---|---|
Simen Svale Skogsrud | Co-Founder & CTO | Leadership |
Magnus Kongsli Hillestad | CEO & Co-Founder | Leadership |
Judy Tang | Director, People Operations | Leadership |
Taran Enger-Mår | Chief of Staff | Leadership |
Patrick Wallace | VP of Customer Solutions | Leadership |
Tony Stimpfel | Head Of Sales & Partnerships, North America | Leadership |
Aygun Suleymanova | CMO | Leadership |
Pål Fredrik Braaten | Head of Demand Generation | Leadership |
Jon Eide Johnsen | Head of Growth & Data | Leadership |
Jesus Requena | SVP Marketing (head Of Marketing) | Leadership |
Raman Kapur | CFO | Leadership |
Markus Schork | Director Of Strategic Solution Engineering | Leadership |
Shilpa Nimishakavi | Sr. Director Account Management | Leadership |
Amy Wass | Head of Customer Success | Leadership |
Francis P. | Head Of Sre, Security & IT | Leadership |
Thomas Elliott | Head Of Data | Leadership |
Pete Garnett | Senior Solution Architect | Team |
Tiago Baptista | Senior Site Reliability Engineer | Team |
Ørjan Ommundsen | SRE/Ops | Team |
Alexander Khanimov | Account Executive | Team |
48 more people are available in the full profile.
Complete people profiles for Sanity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sanity
3 dated milestones of Sanity across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Sanity is founded.
- Funding First funding round of $2.4M.
- Funding Latest funding round, Series C, of $87.2M.
Competitors of Sanity
Sanity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Webflow, Progress, Contentstack, Yext and WordPress, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| webflow.com | 2012 | San Francisco, United States | $333.51M | 505 | Cloud based website development platform | |
| progress.com | 1981 | Bedford, United States | – | 450 | IDE-based software is provided for application development and management. | |
| contentstack.com | 2018 | San Francisco, United States | $178.63M | 301 | Digital experience platform offering headless CMS | |
| yext.com | 2006 | New York, United States | $116.17M | 1,200 | Cloud-based brand management solutions provider | |
| wordpress.com | 2005 | San Francisco, United States | $28,018 | 800 | Cloud-based website development and content management platform is offered. | |
| storyblok.com | 2017 | Linz, Austria | $138M | – | Headless CMS platform is delivered via API for content management. | |
| contentful.com | 2012 | Berlin, Germany | $333.3M | 319 | Content is created, managed, and distributed via a cloud-based platform. | |
| strapi.io | 2016 | Paris, France | $46.99M | – | Cloud-based platform for API development and content management is utilized. | |
| sixapart.jp | 2003 | Chiyoda, Japan | $22.6M | – | Content management software for blogging and publishing is provided. |
Detailed competitors of Sanity
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sanity
The website of Sanity (sanity.io) receives about 4.2M visits a month and ranks #15,901 among all websites worldwide, #2,122 in Computers Electronics and Technology.
- Monthly visits4.2M
▲ 15.1% vs previous month
- Unique visitors1.7M
per month
- Global rank#15,901
among all websites
- Category rank#2,122
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate59%
- Pages per visit3.2
- Average visit3 min 44 sec
- DevicesDesktop 54% · Mobile 46%
Websites whose visitors overlap most with Sanity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| figma.com | 100% | 84.7M | #221 | View details | |
| notion.so | 98% | 178.3M | #160 | View details | |
| contentful.com | 98% | 988.3K | #25,302 | View details | |
| nextjs.org | 97% | 2.9M | #19,661 | View details | |
| calendly.com | 96% | 40.1M | #1,297 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sanity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Sanity
Complete news archive for Sanity
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Sanity
10 companies that operate in the same segment as Sanity (CMS & Web Content Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based website development platform | 2012 | San Francisco, California, United States | USD 336.41 M | – | – | |
AI powered digital experience and customer data management platform | 2007 | Boston, Massachusetts, United States | USD 173.5 M | USD 14.84 M | 341 | |
SaaS-based product discovery and personalization for e-commerce are provided. | 2009 | Mountain View, California, United States | USD 422 M | USD 9.96 M | 151 | |
Platform for capturing and analyzing user behavior data | 2014 | Atlanta, Georgia, United States | USD 195.75 M | – | – | |
Digital experience platform offering headless CMS | 2018 | San Francisco, California, United States | USD 178.63 M | USD 7.91 M | 260 | |
Cloud-based brand management solutions provider | 2006 | New York, New York, United States | USD 116.17 M | USD 446.58 M | 1,150 | |
Cloud-based website development and content management platform is offered. | 2005 | San Francisco, California, United States | USD 28.02 K | USD 15.97 M | 111 | |
Cloud-based platform enables digital experience management for marketers. | 1999 | Sausalito, California, United States | USD 1.23 B | USD 3.06 M | 23 | |
Cloud-based platform for digital experience management | 2010 | Austin, Texas, United States | USD 266.51 M | – | – | |
Drag-and-drop visual editors are offered for Shopify sellers. | 2013 | San Francisco, California, United States | USD 37.25 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Sanity
Sanity was founded in 2015 and raised its 1st funding round 4 years after it was founded.
Sanity is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Sanity is a funded company, having raised a total of $172.9M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2.4M, raised on Sep 2019.
Sanity is established as a content operating system that offers a fully customizable, all-code backend for AI, automations, and applications. Content is authored and rendered through solutions like Sanity Studio, a headless TypeScript CMS, and Content Lake, a database optimized for content queries and delivery. Various sectors including e-commerce, marketing, media, and publishing are served by providing scalable content applications and serverless functions. Tools and integrations for developers, content creators, and business leaders are also made available to build and ship content-driven experiences.
Sanity's top competitors include Webflow, Contentstack and Yext.
Sanity offers Sanity Studio, Content Lake, and App SDK.
Sanity has 13 investors. Key investors include Shopify, Heavybit, Lead Edge Capital, Threshold, and Monochrome Capital.
The website of Sanity receives about 4.2 million visits a month and ranks #15,901 among all websites worldwide.