About Coolbet
Coolbet is a Media & Entertainment company based in Tallinn (Estonia) founded in 2016 by Jan Svendsen, and was acquired by GAN in November 2020. Multi-category online gambling games are provided by Coolbet. It operates in the Media & Entertainment and Consumer sectors. The company has 275 employees. Its website coolbet.com draws about 1.5 million monthly visits. Its focus areas include Gambling Tech, Online Gambling Platforms, Horizontal and Sports Tech. Its legal entity is VG Estonia OÜ.
Company details
Coolbet was founded in 2016 in Tallinn, Estonia, as an online gambling platform. Operations focus on enabling wagers across categories such as poker, sports betting, and live casinos. Services include user interfaces designed for engagement and multiple payment methods. The platform serves users in the digital betting sector, with activities centered in Europe.
- Headquarters Tallinn, Estonia
- Employees 275
- Founders Jan Svendsen
- Stage Acquired
- SectorsMedia & EntertainmentConsumer
- Website category Gambling · Casinos
- Email••••••••
- Phone•••• ••••
- Website coolbet.com
- Social LinkedIn X
- Acquired by GAN (Nov 2020)
- Legal Name Vg Estonia Oü
Investors in Coolbet
Coolbet has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include GAN.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Turnkey solutions for online casino and sports wagering are provided. | 1995 | gan.com | London, United Kingdom |
Investor details for Coolbet
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People of Coolbet
27 people are tracked at Coolbet (11 in leadership, 16 in team); the tracked headcount is 275.
| Name | Role | Group |
|---|---|---|
Jan Svendsen | Founder & Executive Chairman | Leadership |
Endre Nesset | President | Leadership |
Aaron Blauer | Head Of US Trading | Leadership |
Terje V. | Head Of Services | Leadership |
Merilyn Peebo | Senior Director, Human Resources | Leadership |
Madis Lempu | Head Of Project Management | Leadership |
Tero Holopainen | Head Of Casino & Games Product Management | Leadership |
Meiken Peets | Talent Acquisition Partner | Leadership |
Noel Berg | Director Of Gaming | Leadership |
Natalia Tammer | Head Of Accounting | Leadership |
Ivan Makarov | Director Of Sportsbook Technology | Leadership |
Omar Kaleb Olivares Villarreal | Responsible Gaming Coordinator | Team |
Steissi-Ann Eglit | Accountant | Team |
Juan Luis V. | IT Operations Engineer | Team |
Aleksei Chuikov | Technical Project Manager | Team |
Getter K. | Fraud, Risk And Payments Analyst | Team |
Gregor Sedrik | Senior Payments Manager | Team |
Olavi Ottenson | Senior Tax Manager | Team |
Kaidi Rand | Accountant | Team |
Susanne Holdt | Accountant | Team |
7 more people are available in the full profile.
Complete people profiles for Coolbet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Coolbet
2 dated milestones of Coolbet across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Coolbet is founded.
- Exit Acquired by GAN.
Web traffic of Coolbet
The website of Coolbet (coolbet.com) receives about 1.5M visits a month and ranks #25,045 among all websites worldwide, #661 in Casinos.
- Monthly visits1.5M
▼ 15.7% vs previous month
- Unique visitors399K
per month
- Global rank#25,045
among all websites
- Category rank#661
Gambling · Casinos
- Bounce rate40%
- Pages per visit6.4
- Average visit6 min 31 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with Coolbet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| luckycasino.com | 100% | 263.5K | #190,512 | View details | |
paf.se | paf.se | 98% | #129,089 | – | |
| hajper.com | 93% | #191,023 | View details | ||
snabbare.com | snabbare.com | 92% | #142,470 | – | |
expekt.se | expekt.se | 91% | #103,096 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Coolbet
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- Audience overlap
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Verified entity values are shown only after access is granted.
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Related news about Coolbet
Complete news archive for Coolbet
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Frequently Asked Questions about Coolbet
Coolbet was founded in 2016.
Coolbet is headquartered in Tallinn, Estonia.
Coolbet has 275 employees.
Annual revenue of Coolbet is $15.05M as on Dec 31, 2022.
Coolbet was founded in 2016 in Tallinn, Estonia, as an online gambling platform. Operations focus on enabling wagers across categories such as poker, sports betting, and live casinos. Services include user interfaces designed for engagement and multiple payment methods. The platform serves users in the digital betting sector, with activities centered in Europe.
Coolbet has 1 investor. Key investors include GAN.
Coolbet operates through Vg Estonia Oü.
Yes. Coolbet was acquired by GAN in November 2020.
The website of Coolbet receives about 1.5 million visits a month and ranks #25,045 among all websites worldwide.

