About Covergirl
Covergirl is a company based in Hunt Valley (United States) founded in 1961. It operates as a B2C, and D2C. Covergirl offers products and services including Lash Blast Supercloud Mascara, Clean Invisible Foundation, Outlast Lipstain, Simply Ageless Skin Perfector Essence, and Exhibitionist Lipstick. Covergirl operates in a competitive market with competitors including Procter & Gamble, Colgate Palmolive, Douglas, Glossier and L'Oréal, among others.
- Headquarter Hunt Valley, United States
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Retail
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- Legal Name Coty Inc.
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Products & Services of Covergirl
Covergirl offers a comprehensive portfolio of products and services, including Lash Blast Supercloud Mascara, Clean Invisible Foundation, Outlast Lipstain, Simply Ageless Skin Perfector Essence, and Exhibitionist Lipstick. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Mascara for enhancing lash length and volume effectively.
Foundation providing a natural, seamless skin finish daily.
Long-lasting lip color for enduring wear throughout the day.
Essence for anti-aging and skin perfection in routines.
Lipstick offering bold shades and smooth application easily.
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Sales and Marketing
205 people
Leadership Team
110 people
Software Development Team
108 people
Finance and Accounting
47 people
Creative and Marketing Team
36 people
Product Management Team
32 people
Senior Team
32 people
Human Resources and Administration
29 people
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Funding Insights of Covergirl
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Covergirl
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Covergirl
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Covergirl Comparisons
Competitors of Covergirl
Covergirl operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Colgate Palmolive, Douglas, Glossier and L'Oréal, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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Provider of FMCG conglomerate products
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Manufacturer of personal care, home care and pet nutrition products
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Fragrances and beauty products are retailed by Douglas.
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Multicategory beauty products are offered via an internet-first brand.
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Internet first brand of skin & hair care, and makeup products for men and women
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Beauty and personal care products are sold by L'Occitane globally.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Covergirl
Frequently Asked Questions about Covergirl
When was Covergirl founded?
Covergirl was founded in 1961.
Where is Covergirl located?
Covergirl is headquartered in Hunt Valley, United States. It is registered at Hunt Valley, Maryland, United States.
What does Covergirl do?
COVERGIRL is a beauty brand specializing in makeup products like foundations, mascaras, and lipsticks, sold through an online platform. It features virtual try-on tools and tutorials to help users experiment with looks. Based in the USA, the company serves global consumers with cruelty-free options and focuses on trends like easy application and shade matching. Products emphasize quality and accessibility for everyday beauty routines.
Who are the top competitors of Covergirl?
Covergirl's top competitors include Procter & Gamble, Glossier and L'Oréal.
What products or services does Covergirl offer?
Covergirl offers Lash Blast Supercloud Mascara, Clean Invisible Foundation, Outlast Lipstain, Simply Ageless Skin Perfector Essence, and Exhibitionist Lipstick.