About Create Music Group
Create Music Group is a Media & Entertainment company based in Los Angeles (United States) founded in 2015 by Jonathan Strauss, Alexandre Williams, and Wayne Hampton. It operates as a diversified solutions for artists and labels are provided. Create Music Group has raised $615 million across 3 funding rounds from investors including Ares Management, Flexpoint Ford and Charles Goldstuck. The company has 348 employees. Create Music Group has completed 9 acquisitions, including !K7 Records, Deadmau5 and Monstercat. Create Music Group was last valued at $2.2 billion in March 2026. Its chief executive is Jonathan Strauss. Its website createmusicgroup.com draws about 36 thousand monthly visits. Its focus areas include Consumer, Music Tech, Music Artist IT and Diversified. Its legal entity in India is Create Music Group, Inc (AAH-6698). Its competitors include Believe, Vydia, ReverbNation, Haawk and Nomono and 4 more; 6 of its 9 listed competitors have raised funding.
Company details
Founded in 2015 and based in Los Angeles, United States, Create Music Group operates within the music industry. Services such as music distribution, rights management, and publishing are offered to support artists and labels. Performance tracking and earnings visibility are enabled for musicians through these solutions. Operations focus on streamlined management of music assets across digital platforms.
- Headquarters Los Angeles, United States
- Employees 348
- Founders Jonathan Strauss, Alexandre Williams, Wayne Hampton
- Stage Unicorn
- SectorsMedia & Entertainment
- Email••••••••
- Website createmusicgroup.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Create Music Group, Inc
- Date of Incorporation 24 Oct, 2016
- Jurisdiction Bengaluru, Karnataka, India
- Total Equity Funding$615M (USD)
in 3 rounds
- Latest Funding Round$450M (USD), Private Equity Round
Mar 2026
- InvestorsAres Management
& 2 more
- Employee Count348
- Investments & Acquisitions!K7 Records
& 8 more
Associated legal entities of Create Music Group
Create Music Group operates through Group Publishing India Llp (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Group Publishing India Llp CIN AAH-6698 | Active | 24 Oct 2016 | Bengaluru, Karnataka | – | – | 2 | View details |
Apps and channels of Create Music Group
its YouTube channel Create Music Group has 27.5M subscribers and 7 videos.
Videos from Create Music Group
The most watched videos on Create Music Group's YouTube channel, Create Music Group (27.5M subscribers). Click a video to play it here.
More on Create Music Group.
Funding Insights of Create Music Group
Create Music Group has successfully raised a total of $615M across 3 strategic funding rounds. The most recent funding activity was a Private Equity Round of $450 million completed in March 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $615M
- Total Rounds 3
- Last Round Private Equity Round — $450M
- First Round $165M
(Jun 2024)
- Investors Count 3
All 3 funding rounds of Create Music Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2026 | – | Debt – Conventional | – | – | – |
| Mar 2026 | $450M | Private Equity Round | – | – | |
| Jun 2024 | $165M | Private Equity Round | – | Flexpoint Ford |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Create Music Group
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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- Stage changes
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Last known valuation $2.2B (Mar 2026). 3 investors in total: 2 institutional and 1 angel.
Investors in Create Music Group
Create Music Group has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Ares Management, Flexpoint Ford and Charles Goldstuck.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on financial services and healthcare companies | 2005 | flexpointford.com | Chicago, United States | |
Alternative asset investment management firm | 1997 | aresmgmt.com | Los Angeles, United States | |
CG Charles Goldstuck | Angel investor, ex-CEO of Sony Music India, music industry veteran | – | unknown_5bf1ebdf01a645b39 | - |
Investor details for Create Music Group
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Group Publishing India Llp (Create Music Group)
Group Publishing India Llp is the primary company behind Create Music Group. The board of Group Publishing India Llp currently have 2 directors; the longest-serving is Nischal Sukumaran, appointed in 2016. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nischal Sukumaran DIN 07610573 | Designated Partner | 24 Oct 2016 | 9 yrs 11 mo | Group Publishing India Llp |
| Thomas Jay Schultz DIN 10730637 | Designated Partner | 03 Dec 2024 | 1 yr 10 mo | Group Publishing India Llp |
People of Create Music Group
78 people are tracked at Create Music Group (24 in leadership, 54 in team); the tracked headcount is 348.
| Name | Role | Group |
|---|---|---|
Jonathan Strauss | Co-Founder and CEO | Leadership |
Alexandre Williams | Co Founder & COO | Leadership |
Wayne Hampton | Co-Founder & CBO | Leadership |
Eoin Hession | Vp, Global Controller | Leadership |
Pengxu An | Senior Director, Analytics | Leadership |
Surabhi Seth | Director, Data Science | Leadership |
Mitchell Shymansky | Chief Technology Officer | Leadership |
Matthew Ciszowski | Executive Assistant To Chief Executive Officer | Leadership |
Monique Nguyen | Director, Publishing Administration | Leadership |
Steeven Leblanc | Director Of Business Development | Leadership |
Lee Peglow | Director Of Fp&a | Leadership |
Amman Ahmed | President Of Music For Pets, VP Business Development | Leadership |
Adam Shomer | Vice President, Business Development & Revenue Operations | Leadership |
Yoko S. Ihaza | VP Of Business Development & Legal Affairs | Leadership |
Eric Nguyen | Senior Vice President, Corporate Development & M&a | Leadership |
Chris Lancaster | Head Of Product Engineering | Leadership |
Eddie E Jauregui | Director Of Research & Data Strategy | Leadership |
Rich Billis | Chief Technology Officer | Leadership |
Darlene Hall | Director, Distribution | Leadership |
Anika Amin | Vice President, M&a Legal Affairs | Leadership |
58 more people are available in the full profile.
Complete people profiles for Create Music Group
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Investments & Acquisitions by Create Music Group
Create Music Group has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include !K7 Records, Deadmau5 and Monstercat.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Electronic music is released and licensed independently by Monstercat. | monstercat.com | Victoria, Canada | 2011 | May 2025 | •••• | |
Electronic music albums are produced and distributed by !K7 Records. | k7.com | Berlin, Germany | 1985 | Apr 2025 | •••• | |
Men's undergarments and sportswear are manufactured in Toronto. | mau5trap.com | Toronto, Canada | 2007 | Mar 2025 | •••• | |
It produces and promotes electronic music | deadmau5.com | Los Angeles, United States | 2002 | Mar 2025 | •••• | |
Music recording, publishing, and distribution services are offered to artists. | ostereo.com | Manchester, United Kingdom | 2013 | Nov 2024 | •••• | |
Music and entertainment apps for pets are developed. | musicforpets.co | Manchester, United Kingdom | 2017 | Jul 2023 | •••• | |
Limited information available | nations.io | Los Angeles, United States | 2012 | Apr 2022 | •••• | |
Influencer marketing services are provided via digital video platforms. | vrtcl.video | Santa Clara, United States | 2019 | Jan 2022 | •••• | |
Digital distribution enabler for content producers | nirvanadigital.com | Mumbai, India | 2011 | Nov 2021 | •••• |
Complete acquisition details for Create Music Group
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Create Music Group
13 dated milestones of Create Music Group across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Create Music Group is founded.
- Acquisition Acquires Nirvana Digital.
- Acquisition Acquires VRTCL.
- Acquisition Acquires Nations.
- Acquisition Acquires Music For Pets.
- Funding First funding round of $165.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Ostereo.
- Acquisition Acquires mau5trap.
- Acquisition Acquires Deadmau5.
- Acquisition Acquires !K7 Records.
- Acquisition Acquires Monstercat.
- Funding Latest funding round, Private Equity Round, of $450.0M.
Competitors of Create Music Group
Create Music Group has 9 listed competitors in our database, 6 of them funded. They include Believe, Vydia, ReverbNation, Haawk and Nomono, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| believe.com | 2005 | Paris, France | $66.5M | 284 | Diversified software is developed for music artists and labels. | |
| vydia.com | 2013 | Freehold, United States | $8.5M | 99 | Videos and audios are published by artists on streaming platforms. | |
| reverbnation.com | 2006 | Morrisville, United States | $8.6M | 42 | Online tools connect musicians with fans and industry professionals. | |
| haawk.com | 2017 | Studio, United States | $2.5M | – | Online platform for rights management, music distribution, and micro-sync licensing | |
| nomono.co | 2019 | Trondheim, Norway | $12.82M | 28 | AI-enabled hardware and software for music recording are developed. | |
| raptech.co | 2019 | London, United Kingdom | – | 6 | Application for music recording, streaming, auto tune, and tracks sharing | |
| mu.se | 1998 | San Francisco, United States | – | – | Music-related applications are developed for playing, recording, and composing. | |
| orfium.com | 2014 | Los Angeles, United States | $2M | – | Music distribution and royalty management are facilitated for artists. | |
| globalmusicrights.com | 2013 | Los Angeles, United States | – | 14 | Music rights are licensed, surveyed, and royalties distributed to creators. |
Detailed competitors of Create Music Group
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Web traffic of Create Music Group
The website of Create Music Group (createmusicgroup.com) receives about 35.8K visits a month.
- Monthly visits35.8K
▲ 30% vs previous month
Websites whose visitors overlap most with Create Music Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
songsplits.com | songsplits.com | 100% | – | #8,112,599 | – |
| v13.net | 94% | 70.3K | #648,864 | View details | |
| musicweek.com | 94% | – | #216,367 | View details | |
| musicbusinessworldwide.com | 94% | 644.5K | #108,026 | View details | |
label-engine.com | label-engine.com | 94% | – | #245,483 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Create Music Group
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- 7 similar websites
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Top companies in Music Tech
10 companies that operate in the same segment as Create Music Group (Music Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform for on-demand music and radio streaming | 2007 | Paris, Ile de France, France | USD 445.42 M | USD 627.4 M | 1,093 | |
Music streaming is offered on-demand to global users. | 2006 | Stockholm, Stockholm County, Sweden | USD 2.06 B | USD 19.4 B | 19,363 | |
Broadcast radio channels are aggregated and streamed through subscriptions. | 2002 | San Francisco, California, United States | USD 98.35 M | – | – | |
Music streaming services are provided online for free. | 2007 | Berlin, Berlin, Germany | USD 437.81 M | – | – | |
A ticketing platform for live events is offered by DICE. | 2014 | London, England, United Kingdom | USD 238.27 M | – | – | |
Decentralized audio distribution is enabled for creators via blockchain technology. | 2018 | San Francisco, California, United States | USD 16.1 M | – | 44 | |
Music creation and collaboration are enabled through an online platform. | 2013 | New York, New York, United States | USD 164.5 M | – | – | |
Music streaming solutions for businesses are provided. | 2014 | Stockholm, Sweden | USD 54.62 M | – | – | |
Mobile jukebox app is used for venue customer engagement. | 2010 | Oakland, California, United States | USD 6.82 M | – | 80 | |
Music is licensed via a cloud-based platform for professional use. | 2009 | Stockholm, Stockholm County, Sweden | USD 476 M | – | 633 |
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Related news about Create Music Group
Complete news archive for Create Music Group
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Frequently Asked Questions about Create Music Group
Create Music Group was founded in 2015 and raised its 1st funding round 9 years after it was founded.
Create Music Group is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Jonathan Strauss is the current CEO of Create Music Group. They have also founded this company.
Create Music Group is a funded company, having raised a total of $615M across 3 funding rounds to date. The company's 1st funding round was a Private Equity Round of $165M, raised on Jun 2024.
Create Music Group has 348 employees.
Founded in 2015 and based in Los Angeles, United States, Create Music Group operates within the music industry. Services such as music distribution, rights management, and publishing are offered to support artists and labels. Performance tracking and earnings visibility are enabled for musicians through these solutions. Operations focus on streamlined management of music assets across digital platforms.
Create Music Group has made 9 acquisitions, including !K7 Records, Deadmau5, and Monstercat.
Create Music Group has 3 investors. Key investors include Ares Management, Flexpoint Ford, and Charles Goldstuck.
The valuation of Create Music Group is $2.2B as of Mar 2026.
Create Music Group operates through Group Publishing India Llp.
The legal entities of Create Music Group currently have 2 directors, including Nischal Sukumaran, Thomas Jay Schultz.