About Nirvana Digital
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Nirvana Digital is a company based in Mumbai (India) founded in 2011 by Manu Kaushish and Rajendra Jamnadas Thakkar was acquired by Create Music Group in November 2021. The company has 19 employees. Nirvana Digital offers products and services including YouTube Network and Audio and Video Distribution. Nirvana Digital operates in a competitive market with competitors including Defy Media, Maker Studios, BBTV, METUB and VS Media, among others.
- Headquarter Mumbai, India
- Employees 19
- Founders Manu Kaushish, Rajendra Jamnadas Thakkar
- SectorsMedia & Entertainment
- EmailLocked
- Website nirvanadigital.com
- Social X Facebook YouTube
- Acquired by Create Music Group (Nov 2021)
- Legal Name Nirvana Digital Studios Private Limited
- Date of Incorporation 21 May, 2015
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue$9.74 M (USD)-5.55as on Mar 31, 2023
- Net Profit$434.8 K (USD)57.33as on Mar 31, 2023
- EBITDA$558.33 K (USD)55.41as on Mar 31, 2023
- InvestorsCreate Music Group
& 1 more
- Employee Count19
- Acquired by
Associated legal entities of Nirvana Digital
Nirvana Digital operates through Nirvana Digital Studios Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Report |
|---|---|---|---|---|---|---|---|
| Nirvana Digital Studios Private Limited CIN U51100MH2015FTC264733 | Active | 21 May 2015 | Mumbai, Maharashtra | ₹90.2 Cr | 19 | 3 | Buy report |
People of Nirvana Digital
3 people are tracked at Nirvana Digital (3 in leadership); the tracked headcount is 19.
| Name | Role | Group |
|---|---|---|
Manu Kaushish | Co-Founder | Leadership |
| Co-Founder | Leadership | |
| CEO & Director | Leadership |
Complete people profiles for Nirvana Digital
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Board of directors of Nirvana Digital Studios Private Limited (Nirvana Digital)
Nirvana Digital Studios Private Limited is the primary company behind Nirvana Digital. The board of Nirvana Digital Studios Private Limited currently have 3 directors; the longest-serving is Pinakin Rajendra Thakkar, appointed in 2015. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Pinakin Rajendra Thakkar DIN 02047846 | Nominee Director | 21 May 2015 | 11 yrs 4 mo | Nirvana Digital Studios Private Limited |
| Jonathan Shane Strauss DIN 08809891 | Director | 30 Jul 2020 | 6 yrs 2 mo | Nirvana Digital Studios Private Limited |
| Rajendra Jamnadas Thakkar DIN 02029678 | Alternate Director | 07 Apr 2021 | 5 yrs 6 mo | Nirvana Digital Studios Private Limited |
Products & Services of Nirvana Digital
Nirvana Digital offers a comprehensive portfolio of products and services, including YouTube Network and Audio and Video Distribution.
Platform for monetizing and managing videos on YouTube.
Services for distributing content on platforms like Amazon and Spotify.
Financials of Nirvana Digital
Figures of Nirvana Digital Studios Private Limited, the primary company behind Nirvana Digital, for FY 2025. Revenue was ₹90.16 Cr (+16% year on year). Net profit was ₹3.45 Cr (4% margin). EBITDA was ₹4.54 Cr (5% margin). Revenue has grown at a compounded annual rate of +2% over three years and +16% over five years.
- ₹90.16 CrRevenue · FY 2025 · +16% YoY
- ₹3.45 CrNet profit · 4% margin
- ₹4.54 CrEBITDA · 5% margin
- ₹0.16 CrPaid-up capital
- 19Employees (provident fund records)
- +2%Revenue CAGR, 3 years
- +16%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Nirvana Digital Studios Private Limited are on its company page.
Buy the company report of Nirvana Digital Studios Private LimitedDetailed financial statements for Nirvana Digital
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investors in Nirvana Digital
Nirvana Digital has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Create Music Group and Zealot Networks.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital media properties are owned and distributed by Zealot Networks. | 2014 | zealotnetworks.com | Los Angeles, United States | |
Diversified solutions for artists and labels are provided. | 2015 | createmusicgroup.com | Los Angeles, United States |
Investor details for Nirvana Digital
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Timeline of Nirvana Digital
3 dated milestones of Nirvana Digital across 10 years, from founding to its latest funding, stage changes and deals.
- Nirvana Digital is founded.
- Acquired by Zealot Networks.
- Acquired by Create Music Group.
Competitors of Nirvana Digital
Nirvana Digital operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Defy Media, Maker Studios, BBTV, METUB and VS Media, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| defymedia.com | 2013 | New York, United States | $100.0M | 408 | Operates as a multi-channel network for content creators and distributors. | |
| makerstudios.com | 2009 | Culver, United States | $88.9M | 346 | Multi-channel network for artists | |
| bbtv.com | 2005 | Vancouver, Canada | – | 423 | Content and copyright management services are provided to media companies. | |
| metub.net | 2014 | Ho Chi Minh, Vietnam | $21.5M | – | YouTube certified online social video platform to promote talent | |
| vs-media.com | 2013 | Hong Kong, China | – | – | Multi-channel network platform is operated for content creators and communities. | |
| fullscreenmedia.co | 2011 | Los Angeles, United States | $30.0M | – | Multi-channel network for OTT platforms is operated for creators. | |
| alldefdigital.com | 2013 | Los Angeles, United States | $15.0M | – | Entertainment content is produced across comedy, music, and cultural formats. | |
| treasurehunter.co.kr | 2015 | Seoul, South Korea | $13.9M | – | YouTube-based multi-channel network | |
| ergengtv.com | 2015 | Hangzhou, China | $62.8M | – | Multi-channel network for content creators |
Detailed competitors of Nirvana Digital
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Latest news on Nirvana Digital
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Frequently Asked Questions about Nirvana Digital
Nirvana Digital was founded in 2011.
Nirvana Digital is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Pinakin Thakkar is the current CEO of Nirvana Digital.
Nirvana Digital has 19 employees.
Annual revenue of Nirvana Digital is $9.74M as on Mar 31, 2023.
Nirvana Digital is a digital distribution enabler for content producers who can use the service to distribute the audiovideo content and monetize through internet, mobile and OTT channels such as Amazon VOD, NetFlix, iTunes, Hulu, Roku, YouTube, etc. The company works with small, medium and large content creators to showcase their content through its channels and provides infrastructure such as studio space, green screens, HD cameras, editors and more to content creators. The company also partners with global telecom operators to offer the service and distribute content through value-added services, licensed applications, and WAP. Claims that its YouTube Multi-Channel Network (MCN) has control of 400 channels with 2 lakh videos as of June 2015.
Nirvana Digital's top competitors include BBTV, Maker Studios and VS Media.
Nirvana Digital offers YouTube Network and Audio and Video Distribution.
Nirvana Digital has 2 investors. Key investors include Create Music Group, and Zealot Networks.
Nirvana Digital operates through Nirvana Digital Studios Private Limited.
Yes. Nirvana Digital was acquired by Create Music Group in November 2021.
The legal entities of Nirvana Digital currently have 3 directors, including Rajendra Jamnadas Thakkar, Jonathan Shane Strauss, Pinakin Rajendra Thakkar.

