About Criterion Ices
Criterion Ices is a company based in London (United Kingdom) founded in 1920 by Paul Myatt, Charlie Myatt, and Rod Myatt was acquired by Northern Bloc in January 2023. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. The company has 20 employees as of May 31, 2022. Criterion Ices offers products and services including Premium Ice Cream, Premium Sorbets, Yogurt Ices, and Mini Tubs for Theatres. Criterion Ices operates in a competitive market with competitors including Little Moons, Froneri, Northern Bloc, Serious Sweets and Magnum Ice Cream, among others.
- Headquarter London, United Kingdom
- Employees 20 as on 31 May, 2022
- Founders Paul Myatt, Charlie Myatt, Rod Myatt
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Criterion Ices Limited
- Date of Incorporation 07 Dec, 2022
- Jurisdiction LEEDS, UNITED KINGDOM
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$311.86 K (USD), Debt – Conventional
Jul 06, 2020
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Investors
Lloyds Bank
& 1 more
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Employee Count
20
as on May 31, 2022
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Acquired by
Northern Bloc
(Jan 06, 2023)
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Products & Services of Criterion Ices
Criterion Ices offers a comprehensive portfolio of products and services, including Premium Ice Cream, Premium Sorbets, Yogurt Ices, and Mini Tubs for Theatres. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Traditional dairy ice cream in various flavors offered.
Fruit-based sorbets made with high-quality ingredients provided.
Refreshing yogurt ices with fruit flavors are produced.
Individual 130ml ice cream tubs for theatre-goers supplied.
Funding Insights of Criterion Ices
- Total Funding Total Funding
- Total Rounds 1
- Last Round Debt – Conventional — $311,855
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First Round
First Round
(06 Jul 2020)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2020 | Amount | Debt – Conventional - Criterion Ices | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Criterion Ices
Criterion Ices has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Lloyds Bank and Northern Bloc. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Commercial banking services are provided to retail and business clients.
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Founded Year | Domain | Location | |
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Various ice cream flavors are produced and sold online.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Criterion Ices
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Criterion Ices
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Criterion Ices Comparisons
Competitors of Criterion Ices
Criterion Ices operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Little Moons, Froneri, Northern Bloc, Serious Sweets and Magnum Ice Cream, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Brand of ice creams
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| domain | founded_year | HQ Location |
Ice cream products are manufactured in diverse formats and types.
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| domain | founded_year | HQ Location |
Various ice cream flavors are produced and sold online.
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| domain | founded_year | HQ Location |
Manufactures and supplies high-quality sweets, fudge, and confectionery products.
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| domain | founded_year | HQ Location |
Produces premium ice cream products like sticks, tubs, and bites for consumer indulgence.
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| domain | founded_year | HQ Location |
Organic, vegan ice lollies are hand-made and retailed by Lickalix.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Criterion Ices
Frequently Asked Questions about Criterion Ices
When was Criterion Ices founded?
Criterion Ices was founded in 1920 and raised its 1st funding round 100 years after it was founded.
Where is Criterion Ices located?
Criterion Ices is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
How many employees does Criterion Ices have?
As of May 31, 2022, the latest employee count at Criterion Ices is 20.
What does Criterion Ices do?
Criterion Ices has been established as a manufacturer of traditional dairy ice creams, yogurt ices, and fruit sorbets since 1920. Based in Leeds, United Kingdom, the company is known for supplying premium frozen desserts to prestigious establishments such as The National Trust, theatres, and restaurants across the UK. A wide range of flavors is offered in various formats, including 5-litre Napolis for scooping and 130ml mini tubs for individual servings. Innovation in product development, such as pioneering yogurt ices in the UK, is emphasized. Comprehensive marketing and POS support is provided to stockists to enhance sales and customer experiences in the food and beverage sector.
Who are the top competitors of Criterion Ices?
Criterion Ices's top competitors include Little Moons, Froneri and Northern Bloc.
What products or services does Criterion Ices offer?
Criterion Ices offers Premium Ice Cream, Premium Sorbets, Yogurt Ices, and Mini Tubs for Theatres.
Who are Criterion Ices's investors?
Criterion Ices has 2 investors. Key investors include Lloyds Bank, and Northern Bloc.