Crystal Rock

Watertown, United States Founded: 1914 • Age: 112 yrs Acquired By Primo Water
Multi-category beverage company

About Crystal Rock

Crystal Rock is a company based in Watertown (United States) founded in 1914 was acquired by Primo Water in February 2018.. The company has 274 employees as of December 31, 2018. Crystal Rock operates in a competitive market with competitors including Liquid Death, Keurig Dr Pepper, BAI Brands, Casa Azul and National Beverage, among others.

  • Headquarter Watertown, United States
  • Employees 274 as on 31 Dec, 2018
  • Stage Public
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Crystal Rock Holdings, Inc.
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
    $59.07 M
    -10
    as on Oct 31, 2017
  • Net Profit
    $559.7 K
    -53
    as on Oct 31, 2017
  • EBITDA
    $1.95 M
    -45
    as on Oct 31, 2017
  • Latest Funding Round
  • Investors
  • Employee Count
    274

    as on Dec 31, 2018

  • Acquired by
    Primo Water

    (Feb 12, 2018)

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People of Crystal Rock
Headcount 200-500
Employee Profiles 9
Employee Profiles
People
Brandon Vandewalle
Route Sales Representative
People
Cheryl Jurasek
Vice President Of Human Resources
People
Peter Baker
President & CEO
People
Marty Marcoux
Account Executive

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Funding Insights of Crystal Rock

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Crystal Rock

Crystal Rock has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Primo Water Corporation. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Water management services are provided across the United States.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Crystal Rock

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Crystal Rock

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Crystal Rock Comparisons

Employees
+
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Competitors of Crystal Rock

Crystal Rock operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Liquid Death, Keurig Dr Pepper, BAI Brands, Casa Azul and National Beverage, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet first brand offering beverages
domain founded_year HQ Location
Manufacturer and distributor of hot and cold beverages
domain founded_year HQ Location
Flavoured antioxidant drinks are manufactured and marketed by BAI Brands.
domain founded_year HQ Location
Beverage products are offered by Casa Azul brand.
domain founded_year HQ Location
Sparkling waters, juices, energy drinks, and soft drinks are manufactured.
domain founded_year HQ Location
Multicategory beverages are branded and distributed by GoodSport.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Crystal Rock

Frequently Asked Questions about Crystal Rock

When was Crystal Rock founded?

Crystal Rock was founded in 1914.

Where is Crystal Rock located?

Crystal Rock is headquartered in Watertown, United States.

Who is the current CEO of Crystal Rock?

Peter Baker is the current CEO of Crystal Rock.

How many employees does Crystal Rock have?

As of Dec 31, 2018, the latest employee count at Crystal Rock is 274.

What is the annual revenue of Crystal Rock?

Annual revenue of Crystal Rock is $59.07M as on Oct 31, 2017.

What does Crystal Rock do?

Crystal Rock was founded in 1914 and is headquartered in Watertown, United States. Operations are centered in the beverage industry, where water and coffee products are distributed. Ownership includes brands such as Ultra-Pure, Vermont Pure, Crystal Rock, and Cool Beans. Deliveries are made to commercial and residential customers across New York and New England regions.

Who are the top competitors of Crystal Rock?

Crystal Rock's top competitors include Liquid Death, BAI Brands and Keurig Dr Pepper.

Who are Crystal Rock's investors?

Crystal Rock has 1 investor. Key investors include Primo Water Corporation.

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