Cubii

Chicago, United States Founded: 2014 • Age: 12 yrs Acquired By Gridiron Capital
Compact seated ellipticals with app integration are developed by Cubii.

About Cubii

Cubii is a company based in Chicago (United States) founded in 2014 was acquired by Gridiron Capital in October 2020. It operates as a Direct-to-Consumer (D2C). Cubii has raised $335 thousand across 3 funding rounds from investors including Gridiron Capital. The company has 50 employees as of December 31, 2022. Cubii offers products and services including Cubii Total Body, Cubii Move, Cubii Revive, and Cubii Studio+. Cubii operates in a competitive market with competitors including Peloton, Wahoo Fitness, Echelon, Technogym and Volava, among others.

  • Headquarter Chicago, United States
  • Employees 50 as on 31 Dec, 2022
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Magento, Inc.
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
    $0
    0
    as on Mar 09, 2015
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $335 K (USD)

    in 3 rounds

  • Latest Funding Round
    $310 K (USD), Seed

    Nov 06, 2017

  • Investors
  • Employee Count
    50

    as on Dec 31, 2022

  • Acquired by
    Gridiron Capital

    (Oct 06, 2020)

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Products & Services of Cubii

Cubii offers a comprehensive portfolio of products and services, including Cubii Total Body, Cubii Move, Cubii Revive, and Cubii Studio+. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Compact elliptical with upper-body pulley for full-body workouts.

Starter elliptical offering low-impact cardio and strength benefits.

Device providing muscle relaxation through passive vibration levels.

Platform offering over 300 expert-led on-demand fitness classes.

People of Cubii
Headcount 50-200
Employee Profiles 3
Employee Profiles
People
Gabriel Watson
Customer Sucess Manager
People
Anthony Bacon
Studio Director / Filmmaker
People
Shivani Jain
Co-Founder and Board Member

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Funding Insights of Cubii

Cubii has successfully raised a total of $335K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $310 thousand completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $310,000
  • First Round

    (23 Mar 2016)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2017 Amount Seed - Cubii Valuation

investors

Nov, 2016 Amount Seed - Cubii Valuation

investors

Mar, 2016 Amount Debt – Conventional - Cubii Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Cubii

Cubii has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Gridiron Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Gridiron Capital is engaged in middle-market private equity investments.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Cubii

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Cubii

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Cubii Comparisons

Employees
+
Add Comparison
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Competitors of Cubii

Cubii operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peloton, Wahoo Fitness, Echelon, Technogym and Volava, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Smart fitness equipment and streaming platforms are provided.
domain founded_year HQ Location
Fitness equipment is offered via an online platform.
domain founded_year HQ Location
Smart indoor exercise bikes and live training classes are provided.
domain founded_year HQ Location
Provider of cloud-based smart gym equipment and software
domain founded_year HQ Location
Indoor training cycles are provided via a connected fitness platform.
domain founded_year HQ Location
Smart cycling bikes and connected apps are developed.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Cubii

Frequently Asked Questions about Cubii

When was Cubii founded?

Cubii was founded in 2014 and raised its 1st funding round 2 years after it was founded.

Where is Cubii located?

Cubii is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.

Is Cubii a funded company?

Cubii is a funded company, having raised a total of $335K across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $555K, raised on Mar 23, 2016.

How many employees does Cubii have?

As of Dec 31, 2022, the latest employee count at Cubii is 50.

What does Cubii do?

Cubii is engaged in the design and sale of under-desk ellipticals and related fitness equipment. Solutions are provided for low-impact cardio, strength training, and muscle recovery, primarily targeting home users. The company also offers digital workout classes through Cubii Studio to support fitness motivation. Products are tailored for various fitness levels and are designed to integrate seamlessly into daily routines, with connectivity to fitness trackers like FitBit and Apple HealthKit. A community platform is maintained to encourage user engagement and achievement sharing.

Who are the top competitors of Cubii?

Cubii's top competitors include Peloton, Wahoo Fitness and Echelon.

What products or services does Cubii offer?

Cubii offers Cubii Total Body, Cubii Move, Cubii Revive, and Cubii Studio+.

Who are Cubii's investors?

Cubii has 1 investor. Key investors include Gridiron Capital.

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