About Echelon
Echelon is a Healthcare company based in Chattanooga (United States) founded in 2017 by Lou Lentine. Smart indoor exercise bikes and live training classes are provided. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Echelon has raised $65 million across 3 funding rounds from investors including Goldman Sachs, United Talent Agency and North Castle Partners. Echelon has completed 1 acquisition, including ThriveX. Its chief executive, as recorded, is Lou Lentine. Its website echelonfit.com draws about 164 thousand monthly visits. Echelon offers products and services including Echelon Connect Bikes, Echelon Stride Treadmills, Echelon Premier Membership, and Echelon Rowers. Its focus areas include Consumer Goods, Fitness Equipment and Home Fitness Equipment. Its legal entity is Echelon Fit US. Its competitors include Peloton, Wahoo Fitness and Interactive Fitness; 3 of its 3 listed competitors have raised funding.
Company details
A range of home fitness equipment including treadmills, bikes, rowers, and ellipticals is offered by Echelon. Subscription-based membership plans with live and on-demand classes are also provided. Solutions cater to various fitness levels across the consumer fitness sector. AI-driven workout plans and community engagement are integrated into offerings. Equipment and services are designed for home use with a focus on quality and affordability.
- Total Equity Funding$65M (USD)
in 3 rounds
- InvestorsGoldman Sachs
& 2 more
- Investments & Acquisitions
Products & Services of Echelon
Echelon offers a comprehensive portfolio of products and services, including Echelon Connect Bikes, Echelon Stride Treadmills, Echelon Premier Membership, and Echelon Rowers.
Connected bikes are offered for home fitness workouts.
Treadmills are provided for compact home exercise solutions.
Membership is offered for live and on-demand classes.
Rowing machines are designed for full-body home workouts.
Apps and channels of Echelon
Echelon publishes 2 mobile apps with over 100K+ downloads; its YouTube channel Echelon Fit has 7.28K subscribers and 30 videos.
Videos from Echelon
The most watched videos on Echelon's YouTube channel, Echelon Fit (7.28K subscribers). Click a video to play it here.
More on Echelon Fit.
Funding Insights of Echelon
Echelon has successfully raised a total of $65M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $65M
- Total Rounds 3
- Investors Count 3
All 3 funding rounds of Echelon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | Series A | – | Goldman Sachs, United Talent Agency | ||
| Dec 2020 | $65M | Series A | – | Goldman Sachs | |
| Jul 2019 | Seed | – | North Castle Partners | – |
3 investors in total: 3 institutional.
Investors in Echelon
Echelon has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, United Talent Agency and North Castle Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
US private equity investments are managed by North Castle Partners. | 1997 | northcastlepartners.com | Greenwich, United States | |
Talent and literacy agency for artists | 1991 | unitedtalent.com | Beverly Hills, United States |
Investor details for Echelon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Echelon
33 people are tracked at Echelon (13 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Lou Lentine | Founder & CEO | Leadership |
Christopher Baumunk | Senior Vice President Retail Sales | Leadership |
Mike Rabinovitz | Chief Marketing Officer | Leadership |
Sam Touchstone | Chief Financial Officer | Leadership |
Richard Friedman | Senior Vice President Of Technology | Leadership |
Dara Trujillo | Executive VP Corporate Alliances, Retail, Cause Marketing | Leadership |
Angelo Ramsbott | President- Echelon Fitness International, Llc. | Leadership |
Derek Carlson | Vp, Controller | Leadership |
Randy Garrison | Call Center Customer Service Director | Leadership |
Kevin J Custer | Chief Content Officer | Leadership |
Becca Valente | Senior Director, Content & Programming | Leadership |
Lisa Privitera | Vice President Of Fitness & Wellness | Echelon Coach | Leadership |
Kerry Dyer | Head Of Operations & Customer Service | Leadership |
Jasmine Bittar | Executive Assistant | Team |
Corey Anderson | Product Development Specialist | Team |
Jennifer Potter | B2c Accounts Receivable Specialist (temporary) | Team |
Scott Blalock | Distribution Center Manager | Team |
Anna B. | Content Marketing And Strategy Manager | Team |
Ellen Humphries | Senior Manager, Global Marketing | Team |
Lauren Gudmonson | Music Manager | Team |
13 more people are available in the full profile.
Complete people profiles for Echelon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Echelon
Echelon has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ThriveX.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Recovery equipment and contrast therapy are provided for wellness. | thrivex.store | Singapore | 2023 | Jun 2024 | •••• |
Complete acquisition details for Echelon
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Echelon
4 dated milestones of Echelon across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Echelon is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
- Acquisition Acquires ThriveX.
Competitors of Echelon
Echelon has 3 listed competitors in our database, 3 of them funded. They include Peloton, Wahoo Fitness and Interactive Fitness.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onepeloton.com | 2011 | New York, United States | $995.53M | 7,144 | Smart fitness equipment and streaming platforms are provided. | |
| wahoofitness.com | 2010 | Atlanta, United States | $950,000 | 232 | Fitness equipment is offered via an online platform. | |
| ifholdings.com | 2003 | Sunnyvale, United States | $41.3M | Gamified indoor cycling devices are supplied to fitness clubs. |
Detailed competitors of Echelon
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Echelon
The website of Echelon (echelonfit.com) receives about 164.3K visits a month and ranks #265,617 among all websites worldwide, #8,682 in Sports.
- Monthly visits164.3K
▲ 23.5% vs previous month
- Unique visitors74.5K
per month
- Global rank#265,617
among all websites
- Category rank#8,682
Sports · Sports
- Bounce rate44%
- Pages per visit3.1
- Average visit2 min 06 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Echelon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nordictrack.com | nordictrack.com | 100% | #57,234 | – | |
| horizonfitness.com | 96% | 223.5K | #196,785 | View details | |
| bowflex.com | 93% | 801.7K | #72,810 | View details | |
thefitnessoutlet.com | thefitnessoutlet.com | 92% | #1,104,129 | – | |
| onepeloton.com | 91% | 5.3M | #11,434 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Echelon
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Echelon (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Echelon
Complete news archive for Echelon
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Echelon
Echelon was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Echelon is headquartered in Chattanooga, United States. It is registered at Chattanooga, Tennessee, United States.
Lou Lentine is the CEO of Echelon, as recorded in our data. They have also founded this company.
Echelon is a funded company, having raised a total of $65M across 3 funding rounds to date.
A range of home fitness equipment including treadmills, bikes, rowers, and ellipticals is offered by Echelon. Subscription-based membership plans with live and on-demand classes are also provided. Solutions cater to various fitness levels across the consumer fitness sector. AI-driven workout plans and community engagement are integrated into offerings. Equipment and services are designed for home use with a focus on quality and affordability.
Echelon's top competitors include Peloton, Wahoo Fitness and Interactive Fitness.
Echelon offers Echelon Connect Bikes, Echelon Stride Treadmills, Echelon Premier Membership, and Echelon Rowers.
Echelon has made 1 acquisition, including ThriveX.
Echelon has 3 investors. Key investors include Goldman Sachs, United Talent Agency, and North Castle Partners.
Echelon operates through Echelon Fit Us.
Yes. Echelon publishes Echelon Fit and 1 more app, with over 100,000 downloads.
The website of Echelon receives about 164 thousand visits a month and ranks #265,617 among all websites worldwide.