Echelon

Chattanooga, United States Founded: 2017 • Age: 9 yrs
Smart indoor exercise bikes and live training classes are provided.
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About Echelon

Echelon is a company based in Chattanooga (United States) founded in 2017 by Lou Lentine. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Echelon has raised $65 million across 3 funding rounds from investors including Goldman Sachs, United Talent Agency and North Castle Partners. Echelon has completed 1 acquisition, including ThriveX. Echelon offers products and services including Echelon Connect Bikes, Echelon Stride Treadmills, Echelon Premier Membership, and Echelon Rowers. Echelon operates in a competitive market with competitors including Peloton, Wahoo Fitness, Technogym, Volava and Schwinn Fitness, among others.

  • Headquarter Chattanooga, United States
  • Founders Lou Lentine
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Echelon Fit Us
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $65 M (USD)

    in 3 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Echelon

Echelon offers a comprehensive portfolio of products and services, including Echelon Connect Bikes, Echelon Stride Treadmills, Echelon Premier Membership, and Echelon Rowers. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Connected bikes are offered for home fitness workouts.

Treadmills are provided for compact home exercise solutions.

Membership is offered for live and on-demand classes.

Rowing machines are designed for full-body home workouts.

People of Echelon
Headcount 50-200
Employee Profiles 33
Employee Profiles
People
Christopher Baumunk
Senior Vice President Retail Sales
People
Corey Anderson
Product Development Specialist
People
Jennifer Potter
B2c Accounts Receivable Specialist (temporary)
People
Lou Lentine
CEO

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Funding Insights of Echelon

Echelon has successfully raised a total of $65M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round
  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2021 Amount Series A - Echelon Valuation Goldman Sachs , United Talent Agency
Dec, 2020 Amount Series A - Echelon Valuation Goldman Sachs
Jul, 2019 Amount Seed - Echelon Valuation North Castle Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Echelon

Echelon has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, United Talent Agency and North Castle Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment banking services are delivered across multiple financial sectors.
Founded Year Domain Location
US private equity investments are managed by North Castle Partners.
Founded Year Domain Location
Talent and literacy agency for artists
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Echelon

Echelon has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ThriveX. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Recovery equipment and contrast therapy are provided for wellness.
2023
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Echelon

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Echelon Comparisons

Employees
+
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Competitors of Echelon

Echelon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peloton, Wahoo Fitness, Technogym, Volava and Schwinn Fitness, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Smart fitness equipment and streaming platforms are provided.
domain founded_year HQ Location
Fitness equipment is offered via an online platform.
domain founded_year HQ Location
Provider of cloud-based smart gym equipment and software
domain founded_year HQ Location
Indoor training cycles are provided via a connected fitness platform.
domain founded_year HQ Location
Smart cycling bikes and connected apps are developed.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Echelon

Frequently Asked Questions about Echelon

When was Echelon founded?

Echelon was founded in 2017 and raised its 1st funding round 2 years after it was founded.

Where is Echelon located?

Echelon is headquartered in Chattanooga, United States. It is registered at Chattanooga, Tennessee, United States.

Who is the current CEO of Echelon?

Lou Lentine is the current CEO of Echelon. They have also founded this company.

Is Echelon a funded company?

Echelon is a funded company, having raised a total of $65M across 3 funding rounds to date.

What does Echelon do?

A range of home fitness equipment including treadmills, bikes, rowers, and ellipticals is offered by Echelon. Subscription-based membership plans with live and on-demand classes are also provided. Solutions cater to various fitness levels across the consumer fitness sector. AI-driven workout plans and community engagement are integrated into offerings. Equipment and services are designed for home use with a focus on quality and affordability.

Who are the top competitors of Echelon?

Echelon's top competitors include Peloton, Wahoo Fitness and Technogym.

What products or services does Echelon offer?

Echelon offers Echelon Connect Bikes, Echelon Stride Treadmills, Echelon Premier Membership, and Echelon Rowers.

How many acquisitions has Echelon made?

Echelon has made 1 acquisition, including ThriveX.

Who are Echelon's investors?

Echelon has 3 investors. Key investors include Goldman Sachs, United Talent Agency, and North Castle Partners.

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