About Interactive Fitness
Interactive Fitness is a Healthcare company based in Sunnyvale (United States) founded in 2003, and was acquired by Blue Goji in April 2022. Gamified indoor cycling devices are supplied to fitness clubs. Interactive Fitness has raised $41.3 million across 8 funding rounds from investors including SVB, Sierra Ventures and Physic Ventures. Its chief executive, as recorded, is William Stensrud. The company was acqui-hired. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Smart Exercising Equipment. Its competitors include Peloton, Wahoo Fitness and Echelon; 3 of its 3 listed competitors have raised funding.
Company details
Interactive Fitness was founded in 2003 in Sunnyvale, United States, focusing on the fitness technology sector. Indoor exercise devices that integrate virtual reality with cardio workouts are provided to businesses and fitness clubs. Fitness bikes and associated games form the product lineup, with two offerings noted as of January 2016, including one designed for older adults. Operations emphasize equipment distribution for commercial use.
- Headquarters Sunnyvale, United States
- Stage Acquired
- SectorsHealthcare
- Website ifholdings.com
- Acquired by Blue Goji (Apr 2022)
Funding Insights of Interactive Fitness
Interactive Fitness has successfully raised a total of $41.3M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $6 million completed in August 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41.3M
- Total Rounds 8
- Last Round Series C — $6M
- First Round $901,995
(Aug 2004)
- Investors Count 4
All 8 funding rounds of Interactive Fitness with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2009 | $6M | Series C | – | – | |
| Dec 2008 | $7M | Debt – Conventional | – | – | |
| Dec 2008 | $7M | Series C | – | – | |
| May 2008 | $12M | Series C | – | – | – |
| Mar 2007 | $9.3M | Series C | – | – | |
| Jul 2005 | $4.5M | Series B | – | – | – |
| Apr 2005 | $1.6M | Series A | – | – | – |
| Aug 2004 | $901,995 | Seed | – | – | – |
5 investors in total: 5 institutional.
Investors in Interactive Fitness
Interactive Fitness has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Sierra Ventures and Physic Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments in AI, healthcare, and enterprise technologies. | sierraventures.com | |||
| physicventures.com | ||||
| epvc.com | ||||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Provides interactive exercise bikes with gaming software for cardio and brain health. | 2011 | bluegoji.com | Austin, United States |
Investor details for Interactive Fitness
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People of Interactive Fitness
1 people are tracked at Interactive Fitness (1 in leadership).
| Name | Role | Group |
|---|---|---|
William Stensrud | Chairman & CEO | Leadership |
Complete people profiles for Interactive Fitness
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Timeline of Interactive Fitness
4 dated milestones of Interactive Fitness across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Interactive Fitness is founded.
- Funding First funding round of $902K.
- Funding Latest funding round, Series C, of $6.0M.
- Exit Acquired by Blue Goji.
Competitors of Interactive Fitness
Interactive Fitness has 3 listed competitors in our database, 3 of them funded. They include Peloton, Wahoo Fitness and Echelon.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onepeloton.com | 2011 | New York, United States | $995.53M | 7,144 | Smart fitness equipment and streaming platforms are provided. | |
| wahoofitness.com | 2010 | Atlanta, United States | $950,000 | 232 | Fitness equipment is offered via an online platform. | |
| echelonfit.com | 2017 | Chattanooga, United States | $65M | Smart indoor exercise bikes and live training classes are provided. |
Detailed competitors of Interactive Fitness
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Web traffic of Interactive Fitness
Websites that share an audience with Interactive Fitness (ifholdings.com).
Websites whose visitors overlap most with Interactive Fitness. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
expresso.com | expresso.com | 100% | #2,545,177 | – |
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Interactive Fitness (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Interactive Fitness
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Frequently Asked Questions about Interactive Fitness
Interactive Fitness was founded in 2003 and raised its 1st funding round 1 year after it was founded.
Interactive Fitness is headquartered in Sunnyvale, United States. It is registered at Sunnyvale, California, United States.
William Stensrud is the CEO of Interactive Fitness, as recorded in our data.
Interactive Fitness is a funded company, having raised a total of $41.3M across 8 funding rounds to date. The company's 1st funding round was a Seed of $902K, raised on Aug 2004.
Interactive Fitness was founded in 2003 in Sunnyvale, United States, focusing on the fitness technology sector. Indoor exercise devices that integrate virtual reality with cardio workouts are provided to businesses and fitness clubs. Fitness bikes and associated games form the product lineup, with two offerings noted as of January 2016, including one designed for older adults. Operations emphasize equipment distribution for commercial use.
Interactive Fitness's top competitors include Peloton, Wahoo Fitness and Echelon.
Interactive Fitness has 5 investors. Key investors include SVB, Sierra Ventures, Physic Ventures, Enterprise Partners Venture Capital, and Blue Goji.
Yes. Interactive Fitness was acquired by Blue Goji in April 2022.