Interactive Fitness

Sunnyvale, United States Founded: 2003 • Age: 23 yrs Acquired By Blue Goji
Gamified indoor cycling devices are supplied to fitness clubs.
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About Interactive Fitness

Interactive Fitness is a company based in Sunnyvale (United States) founded in 2003 was acquired by Blue Goji in April 2022.. Interactive Fitness has raised $41.3 million across 8 funding rounds from investors including SVB, Sierra Ventures and Physic Ventures. Interactive Fitness operates in a competitive market with competitors including Peloton, Wahoo Fitness, Echelon, Technogym and Volava, among others.

  • Headquarter Sunnyvale, United States
  • Sectors
    Healthcare
  • Phone
    *********
  • Website
    *********
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $41.3 M (USD)

    in 8 rounds

  • Latest Funding Round
    $6 M (USD), Series C

    Aug 19, 2009

  • Investors
    SVB

    & 4 more

  • Employee Count
    Employee Count
  • Acquired by
    Blue Goji

    (Apr 25, 2022)

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Funding Insights of Interactive Fitness

Interactive Fitness has successfully raised a total of $41.3M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $6 million completed in August 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round Series C — $6.0M
  • First Round

    (05 Aug 2004)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2009 Amount Series C - Interactive Fitness Valuation

investors

Dec, 2008 Amount Debt – Conventional - Interactive Fitness Valuation

investors

SVB
Dec, 2008 Amount Series C - Interactive Fitness Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Interactive Fitness

Interactive Fitness has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Sierra Ventures and Physic Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage venture capital investments in AI, healthcare, and enterprise technologies.
Founded Year Domain Location
-
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Interactive Fitness

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Interactive Fitness

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Interactive Fitness Comparisons

Employees
+
Add Comparison
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Competitors of Interactive Fitness

Interactive Fitness operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peloton, Wahoo Fitness, Echelon, Technogym and Volava, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Smart fitness equipment and streaming platforms are provided.
domain founded_year HQ Location
Fitness equipment is offered via an online platform.
domain founded_year HQ Location
Smart indoor exercise bikes and live training classes are provided.
domain founded_year HQ Location
Provider of cloud-based smart gym equipment and software
domain founded_year HQ Location
Indoor training cycles are provided via a connected fitness platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Interactive Fitness

Interactive Fitness partners with Risher Fitness
Interactivefitnessblog12 years ago
Chris McGill Joins Interactive Fitness Holdings
Businesswire14 years ago

Frequently Asked Questions about Interactive Fitness

When was Interactive Fitness founded?

Interactive Fitness was founded in 2003 and raised its 1st funding round 1 year after it was founded.

Where is Interactive Fitness located?

Interactive Fitness is headquartered in Sunnyvale, United States. It is registered at Sunnyvale, California, United States.

Who is the current CEO of Interactive Fitness?

William Stensrud is the current CEO of Interactive Fitness.

Is Interactive Fitness a funded company?

Interactive Fitness is a funded company, having raised a total of $41.3M across 8 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $7M, raised on Aug 05, 2004.

What does Interactive Fitness do?

Interactive Fitness was founded in 2003 in Sunnyvale, United States, focusing on the fitness technology sector. Indoor exercise devices that integrate virtual reality with cardio workouts are provided to businesses and fitness clubs. Fitness bikes and associated games form the product lineup, with two offerings noted as of January 2016, including one designed for older adults. Operations emphasize equipment distribution for commercial use.

Who are the top competitors of Interactive Fitness?

Interactive Fitness's top competitors include Peloton, Wahoo Fitness and Echelon.

Who are Interactive Fitness's investors?

Interactive Fitness has 5 investors. Key investors include SVB, Sierra Ventures, Physic Ventures, Enterprise Partners Venture Capital, and Blue Goji.

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