About Interactive Fitness
Interactive Fitness is a company based in Sunnyvale (United States) founded in 2003 was acquired by Blue Goji in April 2022.. Interactive Fitness has raised $41.3 million across 8 funding rounds from investors including SVB, Sierra Ventures and Physic Ventures. Interactive Fitness operates in a competitive market with competitors including Peloton, Wahoo Fitness, Echelon, Technogym and Volava, among others.
- Headquarter Sunnyvale, United States
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Sectors
Healthcare
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Phone
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Website
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Funding Insights of Interactive Fitness
Interactive Fitness has successfully raised a total of $41.3M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $6 million completed in August 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series C — $6.0M
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First Round
First Round
(05 Aug 2004)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2009 | Amount | Series C - Interactive Fitness | Valuation |
investors |
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| Dec, 2008 | Amount | Debt – Conventional - Interactive Fitness | Valuation |
investors |
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| Dec, 2008 | Amount | Series C - Interactive Fitness | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Interactive Fitness
Interactive Fitness has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Sierra Ventures and Physic Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage venture capital investments in AI, healthcare, and enterprise technologies.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Interactive Fitness
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Interactive Fitness
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Interactive Fitness Comparisons
Competitors of Interactive Fitness
Interactive Fitness operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peloton, Wahoo Fitness, Echelon, Technogym and Volava, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Smart fitness equipment and streaming platforms are provided.
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| domain | founded_year | HQ Location |
Fitness equipment is offered via an online platform.
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| domain | founded_year | HQ Location |
Smart indoor exercise bikes and live training classes are provided.
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| domain | founded_year | HQ Location |
Provider of cloud-based smart gym equipment and software
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| domain | founded_year | HQ Location |
Indoor training cycles are provided via a connected fitness platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Interactive Fitness
Frequently Asked Questions about Interactive Fitness
When was Interactive Fitness founded?
Interactive Fitness was founded in 2003 and raised its 1st funding round 1 year after it was founded.
Where is Interactive Fitness located?
Interactive Fitness is headquartered in Sunnyvale, United States. It is registered at Sunnyvale, California, United States.
Who is the current CEO of Interactive Fitness?
William Stensrud is the current CEO of Interactive Fitness.
Is Interactive Fitness a funded company?
Interactive Fitness is a funded company, having raised a total of $41.3M across 8 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $7M, raised on Aug 05, 2004.
What does Interactive Fitness do?
Interactive Fitness was founded in 2003 in Sunnyvale, United States, focusing on the fitness technology sector. Indoor exercise devices that integrate virtual reality with cardio workouts are provided to businesses and fitness clubs. Fitness bikes and associated games form the product lineup, with two offerings noted as of January 2016, including one designed for older adults. Operations emphasize equipment distribution for commercial use.
Who are the top competitors of Interactive Fitness?
Interactive Fitness's top competitors include Peloton, Wahoo Fitness and Echelon.
Who are Interactive Fitness's investors?
Interactive Fitness has 5 investors. Key investors include SVB, Sierra Ventures, Physic Ventures, Enterprise Partners Venture Capital, and Blue Goji.
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