Cure Hydration

New York, United States Founded: 2018 • Age: 8 yrs
Nutrition drink mixes are offered through an internet-first brand.

About Cure Hydration

Cure Hydration is a company based in New York (United States) founded in 2018 by Lauren Picasso. Cure Hydration has raised $9.88 million across 6 funding rounds from investors including Lerer Hippeau, Silas Capital and Valedor Partners. Cure Hydration offers products and services including Electrolyte Drink Mix, Kids Electrolyte Drink Mix, and Energy Electrolyte Mix. Cure Hydration operates in a competitive market with competitors including Nightfood, Runa, Body Armor, Nellson and Supergut, among others.

  • Headquarter New York, United States
  • Founders Lauren Picasso
  • Sectors
    Healthcare
    Consumer
  • Email
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  • Phone
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  • Website curehydration.com
  • Social LinkedIn X Facebook
Key Metrics
  • Total Equity Funding
    $9.88M (USD)

    in 6 rounds

  • Latest Funding Round
    $365K (USD), Series A

    Aug 2023

  • Investors

Products & Services of Cure Hydration

Cure Hydration offers a comprehensive portfolio of products and services, including Electrolyte Drink Mix, Kids Electrolyte Drink Mix, and Energy Electrolyte Mix.

Electrolyte Drink Mix
Hydration Supplement

Provides balanced electrolytes for daily hydration and health support.

Kids Electrolyte Drink Mix
Children's Hydration

Formulated for kids to offer clean, junk-free electrolytes.

Energy Electrolyte Mix
Energy Boost Supplement

Enhances hydration with energizing ingredients for active lifestyles.

Funding Insights of Cure Hydration

Cure Hydration has successfully raised a total of $9.88M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $365 thousand completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $9.88M
  • Total Rounds 6
  • Last Round Series A β€” $365,000
  • First Round $280,000

    (Aug 2018)

  • Investors Count 13

All 6 funding rounds of Cure Hydration with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Aug 2023$365,000Series A––
–
Apr 2023$5.6MSeries A–Lerer Hippeau
Jan 2021$1.01MSeed––
–
Aug 2020$2.61MSeed–Lerer Hippeau
Jul 2019$25,000Seed––
–
Aug 2018$280,000Seed––
–
Valuation history

13 investors in total: 8 institutional and 5 angel.

Investors in Cure Hydration

Cure Hydration has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Lerer Hippeau, Silas Capital and Valedor Partners.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
USA focused VC firm investing in seed and early stage startups
2010lererhippeau.comNew York, United States
-
–valedorpartners.com-
Tech focused early-stage micro VC firm investing in the US
–greatoaksvc.comNew York, United States
Venture capital fund focused on tech sectors
–joyancepartners.comSan Francisco, United States
Venture capital firm making growth stage investments
2012silascapital.comNew York, United States
Venture capital firm investing in multiple sectors
–litani.comChicago, United States
Growth equity investments are made in consumer brands by Beliade.
–beliade.comNew York City, United States
Early-stage investments are made in healthy food products.
–simplefoodvc.com-

Andy Roddick

-
–unknown_46f8998c008a4000b-

Matthew Dellavedova

Australian NBA player turned angel investor in Indian startups.
–unknown_e7a17035cc854078b-
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Investor details for Cure Hydration

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People of Cure Hydration

9 people are tracked at Cure Hydration (8 in leadership, 1 in team).

NameRoleGroup
Lauren Picasso
Founder & CEOLeadership
Maureen Bradley
Director Of Inventory Planning & ProcurementLeadership
Jorge Mansilla
Director Of Ecommerce MarketplacesLeadership
Brian Mangels
Director Of LogisticsLeadership
Laura Haas Kendrick
Chief Marketing OfficerLeadership
Hannah Bender
Director Of Brand MarketingLeadership
Morgan Massat
VP of OperationsLeadership
Mathias Koelle
Director Of GrowthLeadership
Bertha Jones
Brand AmbassadorTeam
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Complete people profiles for Cure Hydration

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Timeline of Cure Hydration

3 dated milestones of Cure Hydration across 5 years, from founding to its latest funding, stage changes and deals.

  1. Founded Cure Hydration is founded.
  2. Funding First funding round of $280K.
  3. Funding Latest funding round, Series A, of $365K.

Competitors of Cure Hydration

Cure Hydration operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nightfood, Runa, Body Armor, Nellson and Supergut, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
nightfood.com2009Tarrytown, United States$393,000–
Nutritional snack bars are manufactured for nighttime hunger relief.
runa.io2009London, United Kingdom$65.1M92
Global payout infrastructure is provided by Runa for businesses.
drinkbodyarmor.com2011Beverly Hills, United States$349.51M370
Functional beverage company manufacturing sports drink products with coconut water base
nellsonllc.com1962Anaheim, United States–66
Manufacturing company operating in nutrition products space
supergut.com2019Los Angeles, United States$36.24M–
Multi-category nutritious products are provided via an internet-first brand.
solareabio.com2017Cambridge, United States$27.33M–
Microbiome-based therapeutics and natural probiotics are developed.
orgain.com2008Irvine, United States–126
Organic nutritional drinks and health snacks are manufactured and marketed.
morelabs.com2015Los Angeles, United States$19.5M–
Nutritional beverages for alcohol recovery are provided.
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Detailed competitors of Cure Hydration

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  • Full competitor set
  • Operating metrics
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Web traffic of Cure Hydration

The website of Cure Hydration (curehydration.com) receives about 32.8K visits a month.

  • Monthly visits
    32.8K

    ▲ 9.8% vs previous month

Similar websites

Websites whose visitors overlap most with Cure Hydration. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
drywater.com
drywater.com
100%
–#958,761–
instanthydration.com
instanthydration.com
99%
–#35,439–
drinknectar.co
drinknectar.co
98%
–#256,645–
justingredients.us
justingredients.us
93%
–#52,638–
primeprometics.com
90%
––View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 11 similar websites and full traffic analytics for Cure Hydration

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 11 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Cure Hydration

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Complete news archive for Cure Hydration

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
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Similar companies to Cure Hydration

10 companies that operate in the same segment as Cure Hydration (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Ayurvedic healthcare and nutritional products are provided by Kapiva.
2016Bengaluru, Karnataka, IndiaUSD 77.85 MUSD 27.35 M362
Plant-based frozen meals are delivered via weekly subscriptions.
2016London, England, United KingdomUSD 69.9 MUSD 12.54 M146
Therapies for metabolic health in chronic disease patients are provided.
2014San Francisco, California, United StatesUSD 401.78 M––
Nutritional supplements for multiple health ailments are developed.
2005Mumbai, Maharashtra, IndiaUSD 1.55 M––
Personalized gut health solutions are provided by ZOE.
2017New Castle, Pennsylvania, United StatesUSD 80.12 M––
Machine learning-based bioinformatics solutions for health insights are provided.
2016Los Alamos, New Mexico, United StatesUSD 301.57 M––
Cellular health supplements for metabolic repair are developed and manufactured.
2014New York, New York, United StatesUSD 66.1 M––
Nutritional food and health supplements are provided by OZiva.
2010Mumbai, Maharashtra, IndiaUSD 17.32 MUSD 23.98 M–
Low-carb products for weight loss are provided by Atkins.
1960Denver, Colorado, United StatesUSD 15 M––
Synbiotic supplements and fermented products for gut health are provided.
2021Mumbai, Maharashtra, IndiaUSD 20.02 MUSD 5.14 M88
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Frequently Asked Questions about Cure Hydration

Cure Hydration was founded in 2018.

Cure Hydration is headquartered in New York, United States. It is registered at New York, New York, United States.

Lauren Picasso is the current CEO of Cure Hydration. They have also founded this company.

Cure Hydration is a funded company, having raised a total of $9.88M across 6 funding rounds to date. The company's 1st funding round was a Seed of $280K, raised on Aug 2018.

Cure Hydration was founded in 2018 in New York, United States, with Lauren Picasso serving as founder and CEO. Operations are conducted as an internet-first brand within the nutrition sector, focusing on drink mixes designed for hydration. Products are distributed primarily via online platforms, targeting consumers seeking electrolyte-based supplements. The company is headquartered in the United States, emphasizing direct-to-consumer sales models.

Cure Hydration's top competitors include Runa, Supergut and Body Armor.

Cure Hydration offers Electrolyte Drink Mix, Kids Electrolyte Drink Mix, and Energy Electrolyte Mix.

Cure Hydration has 13 investors. Key investors include Lerer Hippeau, Silas Capital, Valedor Partners, Simple Food Ventures, and Great Oaks Venture Capital.

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