About Body Armor
Body Armor is a Consumer company based in Beverly Hills (United States) founded in 2011, and was acquired by Coca-Cola in November 2021. It operates as a functional beverage company manufacturing sports drink products with coconut water base. Body Armor has raised $349.51 million across 6 funding rounds from investors including Coca-Cola and Keurig Dr Pepper. The company has 370 employees. Its website drinkbodyarmor.com draws about 40 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Sports Drinks. Its legal entity is BA SPORTS NUTRITION, LLC. Its competitors include Nightfood, Runa, More Labs, Isagenix International and Solarea Bio and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
Body Armor was founded in 2011 in Beverly Hills, United States, and operates in the functional beverage sector. Sports drinks focused on hydration are produced using coconut water, electrolytes, vitamins, and no artificial colors or flavors. Distribution occurs through the companys website, major retailers, wholesalers, convenience stores, department stores, and grocery outlets across the United States, with multiple flavors available.
- Headquarters Beverly Hills, United States
- Employees 370
- Stage Acquired
- SectorsConsumer
- Website drinkbodyarmor.com
- Social LinkedIn X Facebook
- Acquired by Coca-Cola (Nov 2021)
- Legal Name Ba Sports Nutrition, Llc
Funding Insights of Body Armor
Body Armor has successfully raised a total of $349.51M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $300 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $349.51M
- Total Rounds 6
- Last Round Series C — $300M
- First Round $13.5M
(Dec 2011)
- Investors Count 2
All 6 funding rounds of Body Armor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2018 | $300M | Series C | – | Coca-Cola | – |
| Apr 2016 | $6M | Series B | – | Keurig Dr Pepper | – |
| Aug 2015 | $20M | Series B | – | Keurig Dr Pepper | – |
| Feb 2014 | $8.9M | Series B | – | – | – |
| May 2013 | $1.11M | Series B | – | – | – |
| Dec 2011 | $13.5M | Series B | – | – | – |
2 investors in total: 2 institutional.
Investors in Body Armor
Body Armor has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Coca-Cola and Keurig Dr Pepper.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category beverage products are manufactured and distributed worldwide. | 1886 | coca-cola.com | Atlanta, United States | |
Manufacturer and distributor of hot and cold beverages | 1981 | keurigdrpepper.com | Burlington, United States |
Investor details for Body Armor
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Timeline of Body Armor
4 dated milestones of Body Armor across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Body Armor is founded.
- Funding First funding round of $13.5M.
- Funding Latest funding round, Series C, of $300.0M.
- Exit Acquired by Coca-Cola.
Competitors of Body Armor
Body Armor has 8 listed competitors in our database, 6 of them funded. They include Nightfood, Runa, More Labs, Isagenix International and Solarea Bio, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nightfood.com | 2009 | Tarrytown, United States | $393,000 | – | Nutritional snack bars are manufactured for nighttime hunger relief. | |
| runa.io | 2009 | London, United Kingdom | $65.1M | 92 | Global payout infrastructure is provided by Runa for businesses. | |
| morelabs.com | 2015 | Los Angeles, United States | $19.5M | – | Nutritional beverages for alcohol recovery are provided. | |
| isagenix.com | 2002 | Gilbert, United States | – | 375 | Health supplements and snacks are manufactured and marketed internationally. | |
| solareabio.com | 2017 | Cambridge, United States | $27.33M | – | Microbiome-based therapeutics and natural probiotics are developed. | |
| curehydration.com | 2018 | New York, United States | $9.88M | – | Nutrition drink mixes are offered through an internet-first brand. | |
| supergut.com | 2019 | Los Angeles, United States | $36.24M | – | Multi-category nutritious products are provided via an internet-first brand. | |
| nellsonllc.com | 1962 | Anaheim, United States | – | 66 | Manufacturing company operating in nutrition products space |
Detailed competitors of Body Armor
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- Full competitor set
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Web traffic of Body Armor
The website of Body Armor (drinkbodyarmor.com) receives about 39.9K visits a month.
- Monthly visits39.9K
▼ 21% vs previous month
Websites whose visitors overlap most with Body Armor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| armorexpress.com | 100% | 26K | #1,084,646 | View details | |
sportspro.com | sportspro.com | 97% | – | #187,551 | – |
| safelifedefense.com | 76% | – | #120,526 | View details | |
runlongbeach.com | runlongbeach.com | 75% | – | #1,520,710 | – |
premierbodyarmor.com | premierbodyarmor.com | 70% | – | #230,174 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Body Armor
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- 15 similar websites
- Audience overlap
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Body Armor (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Body Armor
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Frequently Asked Questions about Body Armor
Body Armor was founded in 2011.
Body Armor is headquartered in Beverly Hills, United States. It is registered at Beverly Hills, California, United States.
Body Armor is a funded company, having raised a total of $349.51M across 6 funding rounds to date. The company's 1st funding round was a Series B of $13.5M, raised on Dec 2011.
Body Armor has 370 employees.
Body Armor was founded in 2011 in Beverly Hills, United States, and operates in the functional beverage sector. Sports drinks focused on hydration are produced using coconut water, electrolytes, vitamins, and no artificial colors or flavors. Distribution occurs through the companys website, major retailers, wholesalers, convenience stores, department stores, and grocery outlets across the United States, with multiple flavors available.
Body Armor has 2 investors. Key investors include Coca-Cola, and Keurig Dr Pepper.
Body Armor operates through Ba Sports Nutrition, Llc.
Yes. Body Armor was acquired by Coca-Cola in November 2021.