The Whole Truth Foods

Mumbai, India Founded: 2019 • Age: 7 yrs
Packaged food products are offered through an online platform.

About The Whole Truth Foods

The Whole Truth Foods is a company based in Mumbai (India) founded in 2019 by Rachna Aggarwal and Shashank Mehta.. The Whole Truth Foods has raised $37.6 million across 7 funding rounds from investors including Peak XV Partners, Exos Ventures and Sofina. The company has 168 employees as of March 31, 2025. The Whole Truth Foods operates in a competitive market with competitors including OZiva, Plix, Wellbeing Nutrition, Max Protein and Foodstrong, among others.

  • Headquarter Mumbai, India
  • Employees 168 as on 31 Mar, 2025
  • Founders Rachna Aggarwal, Shashank Mehta
  • Stage Minicorn
  • Sectors
    Consumer
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Fitshit Health Solutions Private Limited
  • Date of Incorporation 27 May, 2019
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Consumer → Food, Beverage & Nutrition
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
    $4.41 M (USD)
    116.79
    as on Mar 31, 2023
  • Net Profit
    $-4.27 M (USD)
    -156.66
    as on Mar 31, 2023
  • EBITDA
    $-4.05 M (USD)
    -146.68
    as on Mar 31, 2023
  • Total Equity Funding
    $37.6 M (USD)

    in 7 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    168

    as on Mar 31, 2025

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People of The Whole Truth Foods
Headcount 50-200
Employee Profiles 35
Employee Profiles
People
Radhika Sen
Design Team Lead
People
Sambhaji Gond
Chocolate Production Associate
People
Komal Thakur
Manager - Procurement And Packaging Development
People
Shashank Mehta
Co Founder And CEO

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Funding Insights of The Whole Truth Foods

The Whole Truth Foods has successfully raised a total of $37.6M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round
  • First Round

    (17 Sep 2019)

  • Investors Count 35
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2026 Amount Series D - The Whole Truth Foods Valuation Sofina , Sauce
Feb, 2025 Amount Series C - The Whole Truth Foods Valuation Sofina
Dec, 2022 Amount Series B - The Whole Truth Foods Valuation Peak XV Partners , Z47
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in The Whole Truth Foods

The Whole Truth Foods has secured backing from 35 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Peak XV Partners, Exos Ventures and Sofina. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital firm investing in startups and providing support programs.
Founded Year Domain Location
Venture capital investments are provided by Sofina to emerging companies.
Founded Year Domain Location
Venture capital fund investing in early-stage consumer brand sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by The Whole Truth Foods

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - The Whole Truth Foods

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

The Whole Truth Foods Comparisons

Employees
+
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Competitors of The Whole Truth Foods

The Whole Truth Foods operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OZiva, Plix, Wellbeing Nutrition, Max Protein and Foodstrong, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Nutritional food and health supplements are provided by OZiva.
domain founded_year HQ Location
Nutritional supplements are offered online by Plix using plant-based ingredients.
domain founded_year HQ Location
Organic whole-food nutritional supplements are provided for health benefits.
domain founded_year HQ Location
Protein-based healthy snacks are offered through online retail.
domain founded_year HQ Location
Whey proteins, plant proteins, and protein-based food mixes are retailed.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on The Whole Truth Foods

Frequently Asked Questions about The Whole Truth Foods

When was The Whole Truth Foods founded?

The Whole Truth Foods was founded in 2019.

Where is The Whole Truth Foods located?

The Whole Truth Foods is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.

Who is the current CEO of The Whole Truth Foods?

Shashank Mehta is the current CEO of The Whole Truth Foods. They have also founded this company.

Is The Whole Truth Foods a funded company?

The Whole Truth Foods is a funded company, having raised a total of $37.6M across 7 funding rounds to date. The company's 1st funding round was a Series B of $15M, raised on Sep 17, 2019.

How many employees does The Whole Truth Foods have?

As of Mar 31, 2025, the latest employee count at The Whole Truth Foods is 168.

What is the annual revenue of The Whole Truth Foods?

Annual revenue of The Whole Truth Foods is $4.41M as on Mar 31, 2023.

What does The Whole Truth Foods do?

The Whole Truth Foods was founded in 2019 and is based in Mumbai, India. An online platform is maintained to distribute packaged food items produced with natural ingredients. Ready-to-eat products such as snacks, protein bars, cereals, and spreads are supplied, targeting consumers interested in convenient meal alternatives within the health-focused food sector. Operations focus on direct-to-consumer sales via the digital domain.

Who are the top competitors of The Whole Truth Foods?

The Whole Truth Foods's top competitors include OZiva, Plix and Max Protein.

Who are The Whole Truth Foods's investors?

The Whole Truth Foods has 35 investors. Key investors include Peak XV Partners, Exos Ventures, Sofina, Sauce, and Z47.

What is The Whole Truth Foods's valuation?

The valuation of The Whole Truth Foods is $246.46M as of Feb 2025.

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