About Customer Alliance
Customer Alliance is a Technology company based in Berlin (Germany) founded in 2009 by Torsten Sabel. Reputation management solutions are delivered via an online platform. It operates in the Technology and Travel & Hospitality sectors. Customer Alliance has completed 1 acquisition, including Toocan. Its chief executive, as recorded, is Torsten Sabel. Its website customer-alliance.com draws about 127 thousand monthly visits. Customer Alliance offers products and services including Online Review Management, AI Reply Assistant, Review Stream, and Surveys. Its focus areas include Travel and Hospitality Tech, Hotel IT, Digital Marketing and Reputation Management. Its legal entity is CA Customer Alliance GmbH.
Company details
Customer Alliance was founded in 2009 in Berlin, Germany, and operates in the software-as-a-service sector focused on reputation management. Services encompass an online booking engine, review collection and distribution across websites, competitive price analysis, survey building, customer journey analytics, and text analytics. These tools support businesses in monitoring and enhancing customer feedback processes.
- Headquarters Berlin, Germany
- Founders Torsten Sabel
- SectorsTechnologyTravel & Hospitality
- Website category Travel and Tourism · Accommodation and Hotels
- Email••••••••
- Phone•••• ••••
- Website customer-alliance.com/en
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Ca Customer Alliance Gmbh
- InvestorsSuper Angel
& 4 more
- Investments & Acquisitions
Products & Services of Customer Alliance
Customer Alliance offers a comprehensive portfolio of products and services, including Online Review Management, AI Reply Assistant, Review Stream, and Surveys.
Platform for collecting and managing online reviews from various sources.
AI system for generating and sending automated review responses.
Tool for distributing and monitoring reviews across platforms.
System for creating and analyzing in-web, in-app, and email surveys.
Apps and channels of Customer Alliance
its YouTube channel Customer Alliance has 73 subscribers and 10 videos.
Videos from Customer Alliance
The most watched videos on Customer Alliance's YouTube channel, Customer Alliance (73 subscribers). Click a video to play it here.
More on Customer Alliance .
Funding Insights of Customer Alliance
- Total Rounds 3
- Investors Count 5
All 3 funding rounds of Customer Alliance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2012 | Series B | – | Logan Capital, K5 Ventures | – | |
| May 2011 | Seed | – | HTGF, Mountain Partners | – | |
| Feb 2010 | Seed | – | – | – |
5 investors in total: 5 institutional.
Investors in Customer Alliance
Customer Alliance has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Super Angel, K5 Ventures and netSTART.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Angel networks are facilitated for California-based startups. | 2007 | super-angel.ch | St Gallen, Switzerland | |
Early-stage investments are made in high-tech startups by HTGF. | htgf.de | Bonn, Germany | ||
Global tech investments are made by venture capital firm. | mountain.partners | Zurich, Switzerland | ||
| k5ventures.net | ||||
Offers educational lectures, seminars, and online courses for digital business professionals. | 2012 | netstart.de | Cologne, Germany |
Investor details for Customer Alliance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Customer Alliance
2 people are tracked at Customer Alliance (2 in leadership).
| Name | Role | Group |
|---|---|---|
Torsten Sabel | Co-Founder & CEO | Leadership |
Willem Stimberg | CEO | Leadership |
Complete people profiles for Customer Alliance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Customer Alliance
Customer Alliance has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Toocan.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Media monitoring and reputation management solutions are offered via platform. | toocan.biz | Berlin, Germany | 2010 | Sep 2018 | •••• |
Complete acquisition details for Customer Alliance
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Customer Alliance
4 dated milestones of Customer Alliance across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Customer Alliance is founded.
- Funding First funding round.
- Funding Latest funding round, Series B,.
- Acquisition Acquires Toocan.
Web traffic of Customer Alliance
The website of Customer Alliance (customer-alliance.com) receives about 126.6K visits a month and ranks #268,154 among all websites worldwide, #7,846 in Accommodation and Hotels.
- Monthly visits126.6K
▼ 3.4% vs previous month
- Unique visitors50.9K
per month
- Global rank#268,154
among all websites
- Category rank#7,846
Travel and Tourism · Accommodation and Hotels
- Bounce rate37%
- Pages per visit3.4
- Average visit2 min 09 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Customer Alliance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
trivago.de | trivago.de | 100% | #20,753 | – | |
| hotellerie.de | 84% | 5.2K | #3,678,627 | View details | |
| hotel.de | 84% | 101.5K | #311,859 | View details | |
tripadvisor.de | tripadvisor.de | 73% | #5,051 | – | |
| revinate.com | 71% | 798.1K | #60,075 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Customer Alliance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Customer Alliance
Customer Alliance was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Customer Alliance is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Torsten Sabel is the CEO of Customer Alliance, as recorded in our data. They have also founded this company.
Customer Alliance was founded in 2009 in Berlin, Germany, and operates in the software-as-a-service sector focused on reputation management. Services encompass an online booking engine, review collection and distribution across websites, competitive price analysis, survey building, customer journey analytics, and text analytics. These tools support businesses in monitoring and enhancing customer feedback processes.
Customer Alliance offers Online Review Management, AI Reply Assistant, Review Stream, and Surveys.
Customer Alliance has made 1 acquisition, including Toocan.
Customer Alliance has 5 investors. Key investors include Super Angel, K5 Ventures, netSTART, High-Tech Gründerfonds, and Mountain Partners.
Customer Alliance operates through Ca Customer Alliance Gmbh.
The website of Customer Alliance receives about 127 thousand visits a month and ranks #268,154 among all websites worldwide.