About Dafiti
Dafiti is a publicly listed company based in Sao Paulo (Brazil) founded in 2011. Online retailer offering multi-category fashion products for men and women. Dafiti has raised $250.75 million across 6 funding rounds from investors including J P Morgan, International Finance Corporation and Rocket Internet. Its website dafiti.com.br draws about 7.8 million monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is GFG COMERCIO DIGITAL LTDA. Its competitors include Mobly, MadeiraMadeira and Posthaus; 2 of its 3 listed competitors have raised funding.
Company details
Dafiti was founded in 2011 in Sao Paulo, Brazil, as an online retailer focused on the fashion sector. Apparel, footwear, accessories, home improvement items, and beauty products are offered through its platform, targeting men, women, and children. Partnerships with brands such as Calvin Klein, Champion, and Gucci are maintained to expand the catalog. Operations are centered in Brazil, serving regional customers via the domain dafiti.com.br.
- Headquarters Sao Paulo, Brazil
- Stage Public
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website dafiti.com.br
- Social LinkedIn X Facebook
- Legal Name Gfg Comercio Digital Ltda.
- Total Equity Funding$250.75M (USD)
in 6 rounds
- Latest Funding Round$20.75M (USD), Series D
Jan 2014
- InvestorsJ P Morgan
& 7 more
Funding Insights of Dafiti
Dafiti has successfully raised a total of $250.75M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $20.75 million completed in January 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $250.75M
- Total Rounds 6
- Last Round Series D — $20.75M
- First Round $50M
(Jan 2011)
- Investors Count 8
All 6 funding rounds of Dafiti with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2014 | $20.75M | Series D | – | IFC | – |
| Sep 2013 | $70M | Series D | – | Ontario Teachers' Pension Plan | – |
| Dec 2012 | $65M | Series C | – | Quadrant Capital Advisors | |
| Aug 2012 | $45M | Series B | – | J P Morgan | – |
| Jun 2011 | Series A | – | HV Capital | – | |
| Jan 2011 | $50M | Series A | – | Rocket Internet | – |
8 investors in total: 8 institutional.
Investors in Dafiti
Dafiti has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include J P Morgan, International Finance Corporation and Rocket Internet.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
IFC is focused on private sector development in emerging markets. | 1956 | ifc.org | ||
Venture capital investments are directed toward multiple sectors by Kinnevik. | 1936 | kinnevik.com | Stockholm, Sweden | |
Multiple sectors are invested in by the private equity firm. | qcai.com | New York, United States | ||
Summit Partners is recognized as a growth equity investment firm. | summitpartners.com | Boston, United States | ||
Venture capital funding is provided to digital company founders. | hvcapital.com | Munich, Germany | ||
Global investments in internet and technology startups are facilitated. | 2006 | rocket-internet.com | Berlin, Germany | |
Pension funds focused on multiple sectors | 1990 | otpp.com | Toronto, Canada | |
Comprehensive financial services are provided to corporations and individuals. | 1799 | jpmorgan.com | New York, United States |
Investor details for Dafiti
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Timeline of Dafiti
4 dated milestones of Dafiti across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Dafiti is founded.
- Funding First funding round of $50.0M.
- Funding Latest funding round, Series D, of $20.8M.
- IPO Lists on the stock exchange (IPO).
Competitors of Dafiti
Dafiti has 3 listed competitors in our database, 2 of them funded. They include Mobly, MadeiraMadeira and Posthaus.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mobly.com.br | 2011 | Sao Paulo, Brazil | $20M | Multi-category home improvement products are retailed online by Mobly. | ||
| madeiramadeira.com.br | 2009 | Curitiba, Brazil | $300M | Multi-category home improvement products are retailed online. | ||
| posthaus.com.br | 2007 | Blumenau, Brazil | Multi-category fashion products for men and women are retailed online. |
Detailed competitors of Dafiti
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Dafiti
The website of Dafiti (dafiti.com.br) receives about 7.8M visits a month and ranks #4,711 among all websites worldwide, #193 in Fashion and Apparel.
- Monthly visits7.8M
▼ 16.7% vs previous month
- Unique visitors3.4M
per month
- Global rank#4,711
among all websites
- Category rank#193
Lifestyle · Fashion and Apparel
- Bounce rate43%
- Pages per visit5.8
- Average visit4 min 07 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Dafiti. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lojasrenner.com.br | 100% | 14.2M | #2,295 | View details | |
zattini.com.br | zattini.com.br | 92% | #33,150 | – | |
| hering.com.br | 88% | 4.5M | #7,877 | View details | |
| riachuelo.com.br | 87% | 6.3M | #5,708 | View details | |
| cea.com.br | 87% | 5.9M | #5,594 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Dafiti
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- 40 similar websites
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Frequently Asked Questions about Dafiti
Dafiti was founded in 2011.
Dafiti is headquartered in Sao Paulo, Brazil.
Dafiti is a funded company, having raised a total of $250.75M across 6 funding rounds to date. The company's 1st funding round was a Series A of $50M, raised on Jan 2011.
Dafiti was founded in 2011 in Sao Paulo, Brazil, as an online retailer focused on the fashion sector. Apparel, footwear, accessories, home improvement items, and beauty products are offered through its platform, targeting men, women, and children. Partnerships with brands such as Calvin Klein, Champion, and Gucci are maintained to expand the catalog. Operations are centered in Brazil, serving regional customers via the domain dafiti.com.br.
Dafiti's top competitors include Mobly, MadeiraMadeira and Posthaus.
Dafiti has 8 investors. Key investors include J P Morgan, International Finance Corporation, Rocket Internet, Ontario Teachers' Pension Plan, and Kinnevik.
Dafiti operates through Gfg Comercio Digital Ltda..
The website of Dafiti receives about 7.8 million visits a month and ranks #4,711 among all websites worldwide.