MadeiraMadeira

Curitiba, Brazil Founded: 2009 • Age: 17 yrs
Multi-category home improvement products are retailed online.
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About MadeiraMadeira

MadeiraMadeira is a company based in Curitiba (Brazil) founded in 2009 by Daniel Scandian.. MadeiraMadeira has raised $300 million across 3 funding rounds from investors including SoftBank Group, SoftBank Global and Flybridge Capital Partners. MadeiraMadeira has completed 3 acquisitions, including Casatema, IguanaFix and Triider. MadeiraMadeira offers products and services including Guarda-roupas, Sala de Jantar, Sala de Estar, Sofás, and Eletrodomésticos. MadeiraMadeira operates in a competitive market with competitors including Dafiti, Mobly, Obra Show, Hometeka and Urucuna, among others.

  • Headquarter Curitiba, Brazil
  • Founders Daniel Scandian
  • Stage Unicorn
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $300 M (USD)

    in 3 rounds

  • Latest Funding Round
    $190 M (USD), Series D

    Jan 07, 2021

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Casatema

    & 2 more

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Products & Services of MadeiraMadeira

MadeiraMadeira offers a comprehensive portfolio of products and services, including Guarda-roupas, Sala de Jantar, Sala de Estar, Sofás, and Eletrodomésticos. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Wardrobes and storage solutions for home organization.

Dining room sets including tables and chairs.

Living room items like sofas and decor.

Comfortable sofas for seating areas.

Electronic devices for kitchen and home use.

People of MadeiraMadeira
Headcount 1000-5000
Employee Profiles 110
Employee Profiles
People
Guilherme de Freitas Parra
Consultant Mobile Engineer
People
Maria Caroline Garcia Alves
Gerente De Tecnologia Sênior
People
Adriane Graciano
BI & Data Specialist
People
Vinicius Wille
Gerente De Engenharia De Sistemas II

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Funding Insights of MadeiraMadeira

MadeiraMadeira has successfully raised a total of $300M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $190 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series D — $190.0M
  • First Round
  • Investors Count 12
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2021 Amount Series D - MadeiraMadeira Valuation SoftBank Group
Sep, 2019 Amount Series D - MadeiraMadeira Valuation SoftBank Group
Jul, 2012 Amount Seed - MadeiraMadeira Valuation Kaszek , Flybridge Capital Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in MadeiraMadeira

MadeiraMadeira has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include SoftBank Group, SoftBank Global and Flybridge Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
VC & PE firm
Founded Year Domain Location
Early-stage tech startups are funded by Flybridge Capital Partners.
Founded Year Domain Location
PE firm focused on companies operating across Brazil
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by MadeiraMadeira

MadeiraMadeira has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Casatema, IguanaFix and Triider. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Mobile-based marketplace for home maintenance services
2015
Online marketplace for home service professionals
2013
Furniture manufacturing and retail for children's and Montessori items in Brazil.
0
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - MadeiraMadeira

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Madeiramadeira Comparisons

Employees
+
Add Comparison
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Competitors of MadeiraMadeira

MadeiraMadeira operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dafiti, Mobly, Obra Show, Hometeka and Urucuna, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online retailer offering multi-category fashion products for men and women
domain founded_year HQ Location
Multi-category home improvement products are retailed online by Mobly.
domain founded_year HQ Location
Serves as an online marketplace for multicategory home improvement products.
domain founded_year HQ Location
Home improvement products are offered via an online marketplace.
domain founded_year HQ Location
Handcrafted home improvement and fashion products are retailed online.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Madeiramadeira

Frequently Asked Questions about MadeiraMadeira

When was MadeiraMadeira founded?

MadeiraMadeira was founded in 2009 and raised its 1st funding round 3 years after it was founded.

Where is MadeiraMadeira located?

MadeiraMadeira is headquartered in Curitiba, Brazil. It is registered at Curitiba, Parana, Brazil.

Who is the current CEO of MadeiraMadeira?

Daniel Scandian is the current CEO of MadeiraMadeira. They have also founded this company.

Is MadeiraMadeira a funded company?

MadeiraMadeira is a funded company, having raised a total of $300M across 3 funding rounds to date.

What does MadeiraMadeira do?

MadeiraMadeira was established in 2009 in Curitiba, Brazil, as an online retailer focused on the home improvement sector. A diverse product catalog is maintained, encompassing furniture, home appliances, decor items, housewares, garden supplies, and related goods. Operations are conducted primarily through the domain madeiramadeira.com.br, serving customers in Brazil with e-commerce accessibility. Leadership is provided by co-founder and CEO Daniel Scandian.

Who are the top competitors of MadeiraMadeira?

MadeiraMadeira's top competitors include Mobly, Dafiti and Hometeka.

What products or services does MadeiraMadeira offer?

MadeiraMadeira offers Guarda-roupas, Sala de Jantar, Sala de Estar, Sofás, and Eletrodomésticos.

How many acquisitions has MadeiraMadeira made?

MadeiraMadeira has made 3 acquisitions, including Casatema, IguanaFix, and Triider.

Who are MadeiraMadeira's investors?

MadeiraMadeira has 12 investors. Key investors include SoftBank Group, SoftBank Global, Flybridge Capital Partners, VELT Partners, and Brasil Capital.

What is MadeiraMadeira's valuation?

The valuation of MadeiraMadeira is $1B as of Jan 2021.

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