About MadeiraMadeira
MadeiraMadeira is a company based in Curitiba (Brazil) founded in 2009 by Daniel Scandian.. MadeiraMadeira has raised $300 million across 3 funding rounds from investors including SoftBank Group, SoftBank Global and Flybridge Capital Partners. MadeiraMadeira has completed 3 acquisitions, including Casatema, IguanaFix and Triider. MadeiraMadeira offers products and services including Guarda-roupas, Sala de Jantar, Sala de Estar, Sofás, and Eletrodomésticos. MadeiraMadeira operates in a competitive market with competitors including Dafiti, Mobly, Obra Show, Hometeka and Urucuna, among others.
- Headquarter Curitiba, Brazil
- Founders Daniel Scandian
- Stage Unicorn
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Sectors
Consumer
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$300 M (USD)
in 3 rounds
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Latest Funding Round
$190 M (USD), Series D
Jan 07, 2021
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Investors
SoftBank Group
& 11 more
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Employee Count
Employee Count
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Investments & Acquisitions
Casatema
& 2 more
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Products & Services of MadeiraMadeira
MadeiraMadeira offers a comprehensive portfolio of products and services, including Guarda-roupas, Sala de Jantar, Sala de Estar, Sofás, and Eletrodomésticos. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Wardrobes and storage solutions for home organization.
Dining room sets including tables and chairs.
Living room items like sofas and decor.
Comfortable sofas for seating areas.
Electronic devices for kitchen and home use.
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Analista Team
19 people
Gerente Team
15 people
Finance and Accounting
8 people
Leadership Team
7 people
Software Development Team
7 people
Sales and Marketing
7 people
Product Management Team
7 people
Especialista Team
5 people
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Funding Insights of MadeiraMadeira
MadeiraMadeira has successfully raised a total of $300M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $190 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series D — $190.0M
- First Round First Round
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2021 | Amount | Series D - MadeiraMadeira | Valuation | SoftBank Group | |
| Sep, 2019 | Amount | Series D - MadeiraMadeira | Valuation | SoftBank Group | |
| Jul, 2012 | Amount | Seed - MadeiraMadeira | Valuation | Kaszek , Flybridge Capital Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MadeiraMadeira
MadeiraMadeira has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include SoftBank Group, SoftBank Global and Flybridge Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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VC & PE firm
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Founded Year | Domain | Location | |
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Early-stage tech startups are funded by Flybridge Capital Partners.
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Founded Year | Domain | Location | |
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PE firm focused on companies operating across Brazil
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by MadeiraMadeira
MadeiraMadeira has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Casatema, IguanaFix and Triider. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Mobile-based marketplace for home maintenance services
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2015 | ||||
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Online marketplace for home service professionals
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2013 | ||||
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Furniture manufacturing and retail for children's and Montessori items in Brazil.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - MadeiraMadeira
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Madeiramadeira Comparisons
Competitors of MadeiraMadeira
MadeiraMadeira operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dafiti, Mobly, Obra Show, Hometeka and Urucuna, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online retailer offering multi-category fashion products for men and women
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| domain | founded_year | HQ Location |
Multi-category home improvement products are retailed online by Mobly.
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| domain | founded_year | HQ Location |
Serves as an online marketplace for multicategory home improvement products.
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| domain | founded_year | HQ Location |
Home improvement products are offered via an online marketplace.
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| domain | founded_year | HQ Location |
Handcrafted home improvement and fashion products are retailed online.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Madeiramadeira
Frequently Asked Questions about MadeiraMadeira
When was MadeiraMadeira founded?
MadeiraMadeira was founded in 2009 and raised its 1st funding round 3 years after it was founded.
Where is MadeiraMadeira located?
MadeiraMadeira is headquartered in Curitiba, Brazil. It is registered at Curitiba, Parana, Brazil.
Who is the current CEO of MadeiraMadeira?
Daniel Scandian is the current CEO of MadeiraMadeira. They have also founded this company.
Is MadeiraMadeira a funded company?
MadeiraMadeira is a funded company, having raised a total of $300M across 3 funding rounds to date.
What does MadeiraMadeira do?
MadeiraMadeira was established in 2009 in Curitiba, Brazil, as an online retailer focused on the home improvement sector. A diverse product catalog is maintained, encompassing furniture, home appliances, decor items, housewares, garden supplies, and related goods. Operations are conducted primarily through the domain madeiramadeira.com.br, serving customers in Brazil with e-commerce accessibility. Leadership is provided by co-founder and CEO Daniel Scandian.
Who are the top competitors of MadeiraMadeira?
What products or services does MadeiraMadeira offer?
MadeiraMadeira offers Guarda-roupas, Sala de Jantar, Sala de Estar, Sofás, and Eletrodomésticos.
How many acquisitions has MadeiraMadeira made?
Who are MadeiraMadeira's investors?
MadeiraMadeira has 12 investors. Key investors include SoftBank Group, SoftBank Global, Flybridge Capital Partners, VELT Partners, and Brasil Capital.
What is MadeiraMadeira's valuation?
The valuation of MadeiraMadeira is $1B as of Jan 2021.
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