About Tok&Stok
Tok&Stok is a company based in Barueri (Brazil) founded in 1978 was acquired by The Carlyle Group in September 2012. Tok&Stok offers products and services including Furniture and Decorations.
- Headquarter Barueri, Brazil
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website tokstok.com.br
- Social LinkedIn X Facebook Instagram
- Acquired by The Carlyle Group (Sep 2012)
- Legal Name Estok Comércio E Representações Sa
- Latest Funding Round$20.92M (USD), Debt – Conventional
Jun 2023
- Investors
- Acquired byThe Carlyle Group
(Sep 2012)
Products & Services of Tok&Stok
Tok&Stok offers a comprehensive portfolio of products and services, including Furniture and Decorations.
Furniture items for different environments are supplied by Tok&Stok, covering areas such as bedrooms, kitchens, and offices.
Decorative products and accessories are provided by Tok&Stok, including items like cushions, mirrors, and table settings.
Funding Insights of Tok&Stok
- Total Rounds 1
- Last Round Debt – Conventional — $20.92M
- First Round $20.92M
(Jun 2023)
- Investors Count 1
All 1 funding rounds of TokStok with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $20.92M | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Tok&Stok
Tok&Stok has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include The Carlyle Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | - |
Investor details for TokStok
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Tok&Stok
3 people are tracked at Tok&Stok (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Ghislaine Dubrule | CEO | Leadership |
Luciano Escobar | COO - Diretor Executivo De Operações | Leadership |
Mauricio Arruda | Especialista De Consumo E Experiência | Team |
Complete people profiles for Tok&Stok
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Tok&Stok
3 dated milestones of Tok&Stok across 45 years, from founding to its latest funding, stage changes and deals.
- Founded Tok&Stok is founded.
- Exit Acquired by The Carlyle Group.
- Funding First funding round of $20.9M.
Web traffic of Tok&Stok
The website of Tok&Stok (tokstok.com.br) receives about 1.9M visits a month and ranks #25,395 among all websites worldwide, #271 in Home and Garden.
- Monthly visits1.9M
▼ 0.8% vs previous month
- Unique visitors866.6K
per month
- Global rank#25,395
among all websites
- Category rank#271
Home and Garden · Home and Garden
- Bounce rate28%
- Pages per visit4.3
- Average visit2 min 14 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Tok&Stok. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
leroymerlin.com.br | leroymerlin.com.br | 100% | – | #4,212 | – |
camicado.com.br | camicado.com.br | 98% | – | #41,072 | – |
| madeiramadeira.com.br | 94% | 9.7M | #6,941 | View details | |
| mobly.com.br | 91% | 1.3M | #41,805 | View details | |
westwing.com.br | westwing.com.br | 89% | – | #31,399 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tok&Stok
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Tok&Stok
Complete news archive for TokStok
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Tok&Stok
Tok&Stok was founded in 1978 and raised its 1st funding round 45 years after it was founded.
Tok&Stok is headquartered in Barueri, Brazil. It is registered at Barueri, Sao Paulo, Brazil.
TokStok was established in 1978 and is headquartered in Barueri, Brazil. Operations focus on the retail sector for home furnishings, where furniture, accessories, and decor items are supplied for living rooms, bedrooms, kitchens, and bathrooms. Product categories include beds, wardrobes, tables, chairs, kitchenware, and decorative pieces. Diverse styles are addressed through the inventory, which balances design elements with cost considerations in the Brazilian market.
Tok&Stok offers Furniture and Decorations.
Tok&Stok has 1 investor. Key investors include The Carlyle Group.
Tok&Stok operates through Estok Comércio E Representações Sa.
Yes. Tok&Stok was acquired by The Carlyle Group in September 2012.
The website of Tok&Stok receives about 1.9 million visits a month and ranks #25,395 among all websites worldwide.