About Datalicious
Datalicious is a Technology company based in Sydney (Australia) founded in 2007, and was acquired by MightyHive in February 2021. Tag management and customer journey tracking are offered by Datalicious. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms.
Company details
Datalicious was founded in 2007 in Sydney, Australia, and operates in the data analytics and marketing sector. Products such as SuperTag and OptimaHub are provided for tag management, media attribution, and customer journey analysis across online and offline channels. Services encompass data warehousing, web analytics, modeling, reporting on ROI and ROAS, and development of data-driven campaigns. Clients including Vodafone and News Corp are served through these offerings.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website datalicious.com
- Social LinkedIn X Facebook
- Acquired by MightyHive (Feb 2021)
- Investors
- Acquired byMightyHive
(Feb 2021)
Investors in Datalicious
Datalicious has secured backing from 1 investor. Prominent investors backing the company include MightyHive.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A trading desk is provided for real-time data-driven online campaigns. | 2012 | mightyhive.com | San Francisco, United States |
Investor details for Datalicious
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- Round participation
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Timeline of Datalicious
2 dated milestones of Datalicious across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Datalicious is founded.
- Exit Acquired by MightyHive.
Web traffic of Datalicious
Websites that share an audience with Datalicious (datalicious.com).
Websites whose visitors overlap most with Datalicious. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vitrue.com | 50% | 1.8K | #11,259,170 | View details |
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Frequently Asked Questions about Datalicious
Datalicious was founded in 2007.
Datalicious is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Datalicious was founded in 2007 in Sydney, Australia, and operates in the data analytics and marketing sector. Products such as SuperTag and OptimaHub are provided for tag management, media attribution, and customer journey analysis across online and offline channels. Services encompass data warehousing, web analytics, modeling, reporting on ROI and ROAS, and development of data-driven campaigns. Clients including Vodafone and News Corp are served through these offerings.
Datalicious has 1 investor. Key investors include MightyHive.
Yes. Datalicious was acquired by MightyHive in February 2021.