About Vitrue
Vitrue is a company based in Atlanta (United States) founded in 2006 was acquired by Oracle in May 2012. Vitrue has raised $33 million across 4 funding rounds from investors including Oracle, Scale Venture Partners and General Catalyst. Vitrue has completed 2 acquisitions, including GamesThatGive and UGENmedia. Vitrue offers products and services including Oracle Cloud and Oracle Account. Vitrue operates in a competitive market with competitors including Spredfast, Brand Networks, Salesforce Buddy Media, Wayin and SocialFlow, among others.
- Total Equity Funding$33M (USD)
in 4 rounds
- Latest Funding Round$17M (USD), Series C
Feb 2011
- InvestorsOracle
& 6 more
- Investments & AcquisitionsGamesThatGive
& 1 more
- Acquired byOracle
(May 2012)
Products & Services of Vitrue
Vitrue offers a comprehensive portfolio of products and services, including Oracle Cloud and Oracle Account.
Platform for managing cloud resources and applications securely
System for account creation, password resets, and email verification
Apps and channels of Vitrue
its YouTube channel Oracle has 157K subscribers and 30 videos.
Videos from Vitrue
The most watched videos on Vitrue's YouTube channel, Oracle (157K subscribers). Click a video to play it here.
More on Oracle.
Funding Insights of Vitrue
Vitrue has successfully raised a total of $33M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $17 million completed in February 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33M
- Total Rounds 4
- Last Round Series C — $17M
- First Round $2.2M
(May 2006)
- Investors Count 6
All 4 funding rounds of Vitrue with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2011 | $17M | Series C | – | Scale Venture Partners, Advent Venture Partners | |
| Oct 2007 | $10M | Series B | – | Dace Ventures | |
| Oct 2006 | $3.8M | Series A | – | – | |
| May 2006 | $2.2M | Seed | – | – |
7 investors in total: 7 institutional.
Investors in Vitrue
Vitrue has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Oracle, Scale Venture Partners and General Catalyst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are focused on US companies. | – | scalevp.com | Foster City, United States | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | – | generalcatalyst.com | - | |
Early-stage venture capital investments are provided by Dace Ventures. | – | daceventures.com | - | |
VC & PE firm | – | adventventures.com | London, United Kingdom | |
Comcast Ventures is focused on investing in technology startups. | – | comcastventures.com | San Francisco, United States | |
Early-stage investments are provided to transformative technology companies. | – | svangel.com | San Francisco, United States | |
Hybrid cloud infrastructure solutions are delivered for business management. | 1977 | oracle.com | Austin, United States |
Investor details for Vitrue
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Vitrue
159 people are tracked at Vitrue (89 in leadership, 10 in board & advisors, 60 in team).
| Name | Role | Group |
|---|---|---|
Nisha Tijare | Sr Director Inside Sales Applications | Leadership |
Patrick Hametner | Account Director | Leadership |
Lance Olson | Senior Vice President, Health Data Intelligence Platform | Leadership |
Ramsyam Missula | Vice President, Health Data Intelligence (hdi) At Oracle | Leadership |
Suhas Uliyar | Senior Vice President Product Management Clinical & Healthcare AI | Leadership |
Dion Adamy | Senior Director, Software Development | Leadership |
Jessie Braiman Weisenstein | Vp, Operations - Health Data Intelligence | Leadership |
Jeff Naughton | Senior Director Oracle Health & Life Sciences Sales | Leadership |
John Borcic | Sr Director Sales Communications Applications | Leadership |
Sumith Mathew | Sr. Director, Software Development, Healthcare AI | Leadership |
Larry Dailey | Vice President Of Sales At Oracle Health | Leadership |
Srinivas Bhupalam | Sales Director | Leadership |
Cor Rumping | GM & Senior Director Oracle Health Benelux | Leadership |
Sowmya Ballakur Ph.d | Vice President, Product, Lifesciences At Oracle Health Data Intelligence | Leadership |
Bharat Sutariya | Senior Vice President & Chief Health Officer | Leadership |
Kaitlyn Cleary | Director HCM / CX Practice | Leadership |
Seema Verma | Executive Vice President and General Manager, Oracle Health and Life Sciences | Leadership |
Ed Simcox | Sr. Director, Health AI Platform | Leadership |
Mark Hura | President, Global Field Operations | Leadership |
Anand Chandramohan | Director Of Product Management | Leadership |
139 more people are available in the full profile.
Complete people profiles for Vitrue
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Vitrue
Vitrue has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include GamesThatGive and UGENmedia.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ad revenue from web games is donated to player-selected charities. | gamesthatgive.net | San Francisco, United States | 2008 | Jul 2011 | •••• | |
Multiple topics are covered through dedicated blogs. | ugenmedia.com | Phoenix, United States | 2006 | Jun 2008 | •••• |
Complete acquisition details for Vitrue
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Vitrue
6 dated milestones of Vitrue across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Vitrue is founded.
- Funding First funding round of $2.2M.
- Acquisition Acquires UGENmedia.
- Funding Latest funding round, Series C, of $17.0M.
- Acquisition Acquires GamesThatGive.
- Exit Acquired by Oracle.
Competitors of Vitrue
Vitrue operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Spredfast, Brand Networks, Salesforce Buddy Media, Wayin and SocialFlow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. | |
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | – | Social media marketing solutions | |
| wayin.com | 2010 | Denver, United States | $49.64M | 28 | Social Media Monitoring and Engagement platform | |
| socialflow.com | 2009 | New York, United States | $45.04M | – | Social media content value is quantified and optimized for enterprises. | |
| seesmic.com | 2007 | San Francisco, United States | $16M | – | Social Campaign Management Tool | |
| addressable.io | 2022 | Tel Aviv, Israel | $13.5M | – | Web3 intelligence solutions are provided for marketers by Addressable. | |
| photofy.com | 2013 | Raleigh, United States | $2.12M | 12 | Photos are enhanced and shared through a mobile application. | |
| archive.com | 2021 | Cayman Islands | $12M | – | Archive is recognized as an influencer marketing and UGC management platform. | |
| kineticsocial.com | 2011 | New York, United States | $43.5M | – | Social Media Marketing platform |
Detailed competitors of Vitrue
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Vitrue
The website of Vitrue (vitrue.com) receives about 1.8K visits a month.
- Monthly visits1.8K
Websites whose visitors overlap most with Vitrue. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| spotrunner.com | 100% | – | – | View details | |
| involver.com | 91% | – | – | View details | |
sapient.com | sapient.com | 79% | – | #440,359 | – |
| turn.com | 74% | 62.5K | – | View details | |
| contextoptional.com | 64% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Vitrue
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Vitrue
Complete news archive for Vitrue
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Vitrue
10 companies that operate in the same segment as Vitrue (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Vitrue
Vitrue was founded in 2006.
Vitrue is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Vitrue is a funded company, having raised a total of $33M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.2M, raised on May 2006.
Vitrue was founded in 2006 in Atlanta, United States, as a platform for social media presence and relationship management. Tools are provided to build and manage campaigns across platforms including YouTube, Pinterest, and Instagram. Clients such as Kelloggs, McDonalds, and Disney have been served. The company was acquired and fully integrated into Oracles Marketing solutions, focusing on digital marketing operations in the social media sector.
Vitrue's top competitors include Addressable, Brand Networks and Salesforce Buddy Media.
Vitrue offers Oracle Cloud and Oracle Account.
Vitrue has made 2 acquisitions, including GamesThatGive, and UGENmedia.
Vitrue has 7 investors. Key investors include Oracle, Scale Venture Partners, General Catalyst, Dace Ventures, and Advent Venture Partners.
Vitrue operates through Vitrue, Inc..
Yes. Vitrue was acquired by Oracle in May 2012.