About Deep Rooted
Deep Rooted is a Retail company based in Bengaluru (India) founded in 2018 by Gururaj Seshagiri Rao, Santhosh Narasipura, Avinash Ramamurthy, and Arvind Murali. Farm-based fruits and vegetables are delivered via an online platform. It operates in the Retail and Agriculture sectors. Deep Rooted has raised $24.52 million across 9 funding rounds from investors including Accel, Timesgroup and IvyCap Ventures. The company has 16 employees. Deep Rooted was last valued at $34.33 million in May 2024. Its Indian entity Herbaceous Retail Private Limited reported revenue of ₹53.67 Cr. Deep Rooted offers products and services including Fresh Fruits and Vegetables. Its focus areas include Food and Agriculture Tech, Crop Tech, ECommerce and Farm Produce. Its competitors include Pluckk, Gourmet Garden and Kisankonnect; 3 of its 3 listed competitors have raised funding.
Company details
Deep Rooted was established in 2018 in Bengaluru, India, as an online platform focused on farm-sourced produce. A catalog of items such as spinach, amaranthus, mint, coriander, lettuce, gourds, capsicum, cauliflower, broccoli, bananas, oranges, grapes, and papaya is maintained. Operations are supported by a mobile application available on Android and iOS, facilitating access to fresh vegetables and fruits in the agritech sector.
- Headquarters Bengaluru, India
- Employees 16
- Founders Gururaj Seshagiri Rao, Santhosh Narasipura, Avinash Ramamurthy, Arvind Murali
- Stage Minicorn
- SectorsRetailAgriculture
- Email••••••••
- Website deeprooted.co
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Herbaceous Retail Private Limited
- Date of Incorporation 07 Jul, 2020
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹53.67 Cr
FY 2024 · +69% YoY
- Net Profit₹18.25 Cr
FY 2024 · 34% margin
- EBITDA₹18.25 Cr
FY 2024 · 34% margin
- Total Equity Funding$24.52M (USD)
in 9 rounds
- Latest Funding Round$372.69K (USD), Series A
May 2024
- InvestorsAccel
& 9 more
- Employee Count16
Associated legal entities of Deep Rooted
Deep Rooted is associated with 2 registered companies on The Company Check; the primary company is Herbaceous Retail Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Herbaceous Retail Private Limited CIN U01100KA2020PTC135672 | Active | 07 Jul 2020 | Bangalore, Karnataka | ₹53.7 Cr | 16 | 2 | View details |
| Clover Ventures Private Limited CIN U74999KA2018PTC112837 | Active | 04 May 2018 | Bangalore, Karnataka | ₹36.8 Cr | 87 | 5 | View details |
Products & Services of Deep Rooted
Deep Rooted offers a comprehensive portfolio of products and services, including Fresh Fruits and Vegetables.
Service for ordering and delivering farm-fresh produce via app.
Apps and channels of Deep Rooted
its YouTube channel Eppo Dark has 0026 subscribers.
Funding Insights of Deep Rooted
Deep Rooted has successfully raised a total of $24.52M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $372.69 thousand completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $24.52M
- Total Rounds 9
- Last Round Series A — $372,691
- First Round $1.12M
(Dec 2018)
- Investors Count 10
All 9 funding rounds of Deep Rooted with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2024 | $372,691 | Series A | $34.33M | – | |
| Dec 2023 | $20,000 | Debt – Conventional | – | – | – |
| Sep 2022 | $12.5M | Series A | $39.13M | IvyCap Ventures Advisors | |
| Oct 2021 | $4.82M | Series A | $••••• | Timesgroup, Brand Capital | |
| Mar 2020 | $945,409 | Debt – Venture | – | – | |
| Jan 2020 | $5.5M | Series A | $••••• | Accel, Omnivore | |
| Dec 2019 | $204,406 | Seed | $••••• | Sagitaur | – |
| Jul 2019 | Seed | – | Accel, Mayfield | – | |
| Dec 2018 | $1.12M | Seed | $••••• | Accel |
| Date | Valuation | Stage |
|---|---|---|
| May 2024 | $34.33M | •••••••• |
| Sep 2022 | $39.13M | •••••••• |
| Oct 2021 | $••••• | •••••••• |
| Jan 2020 | $••••• | •••••••• |
| Dec 2019 | $••••• | •••••••• |
| Dec 2018 | $••••• | •••••••• |
Full valuation and stage history of Deep Rooted
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $34.33M (May 2024). 10 investors in total: 8 institutional and 2 angel.
Investors in Deep Rooted
Deep Rooted has secured backing from 10 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Accel, Timesgroup and IvyCap Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture capital investments in startups from leading Indian institutions across various sectors. | 2011 | ivycapventures.com | Mumbai, India | |
Mayfield is focused on AI innovation and venture capital investments. | mayfield.com | Menlo Park, United States | ||
Agritech startups are funded by Omnivore, a venture capital entity. | omnivore.vc | Mumbai, India | ||
Investments in early-stage startups are made by Brand Capital. | brandcapital.co.in | Mumbai, India | ||
Venture debt funding and structured finance for innovative startups in India. | 2018 | alteriacapital.com | Mumbai, India | |
English and vernacular newspapers are published in print form. | 1838 | timesgroup.com | Mumbai, India | |
Develops solar power parks, infrastructure, and maintenance services for green energy. | sagitaur.com | Bengaluru, India | ||
KV Ks Vikas | unknown_130c9b89b6a44de98 | |||
KK Kaushal Kumar Agarwal | unknown_ad502b0de4474eae9 |
Investor details for Deep Rooted
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Board of directors of Herbaceous Retail Private Limited (Deep Rooted)
Herbaceous Retail Private Limited is the primary company behind Deep Rooted. The boards of the 2 registered companies of Deep Rooted currently have 6 directors; the longest-serving is Avinash Ramamurthy Beluru, appointed in 2018. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Avinash Ramamurthy Beluru DIN 08125648 | Director | 04 May 2018 | 8 yrs 6 mo | Clover Ventures Private Limited |
| Arvind Murali DIN 08125649 | Director | 04 May 2018 | 8 yrs 6 mo | Clover Ventures Private Limited |
| Gururaj Sheshagiri Rao DIN 08125650 | Director | 04 May 2018 | 8 yrs 6 mo | Clover Ventures Private Limited |
| Ashish Wadhwani DIN 06620044 | Nominee Director | 26 Sep 2022 | 4 yrs 1 mo | Clover Ventures Private Limited |
| Reddappa DIN 09667972 | Additional Director | 20 Jan 2025 | 1 yr 9 mo | Herbaceous Retail Private Limited |
| Ramakrishnan Sathish DIN 09557447 | Additional Director | 20 Jan 2025 | 1 yr 9 mo | Herbaceous Retail Private Limited |
People of Deep Rooted
4 people are tracked at Deep Rooted (4 in leadership); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Santhosh Narasipura | Co-Founder | Leadership |
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Deep Rooted
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Deep Rooted
Figures of Herbaceous Retail Private Limited, the primary company behind Deep Rooted, for FY 2024. Revenue was ₹53.67 Cr (+69% year on year). Net profit was ₹18.25 Cr (34% margin). EBITDA was ₹18.25 Cr (34% margin). Revenue has grown at a compounded annual rate of +354% over three years.
- ₹53.67 CrRevenue · FY 2024 · +69% YoY
- ₹18.25 CrNet profit · 34% margin
- ₹18.25 CrEBITDA · 34% margin
- ₹1 LakhPaid-up capital
- 16Employees (provident fund records)
- +354%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Herbaceous Retail Private Limited are on its company page.
Detailed financial statements for Deep Rooted
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Deep Rooted
4 dated milestones of Deep Rooted across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Deep Rooted is founded.
- Funding First funding round of $1.1M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $373K.
Competitors of Deep Rooted
Deep Rooted has 3 listed competitors in our database, 3 of them funded. They include Pluckk, Gourmet Garden and Kisankonnect.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pluckk.in | 2017 | Mumbai, India | $21.07M | 130 | Fresh produce and prepared meal kits are delivered online. | |
| gourmetgarden.in | 2018 | Bengaluru, India | $9.66M | 259 | Premium organic groceries and fresh produce are retailed online. | |
| kisankonnect.in | 2020 | Ahmednagar, India | $23.15M | 1 | Online platform offering farm to home services for fruits and vegetables |
Detailed competitors of Deep Rooted
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Deep Rooted
Websites that share an audience with Deep Rooted (deeprooted.co).
Websites whose visitors overlap most with Deep Rooted. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| entrackr.com | 100% | 753.1K | #77,013 | View details |
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Deep Rooted (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.51 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Quick-commerce platform delivering groceries, household essentials and other everyday products in India. | 2013 | Gurugram, Haryana, India | USD 757.12 M | 11,913 |
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Related news about Deep Rooted
Complete news archive for Deep Rooted
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Frequently Asked Questions about Deep Rooted
Deep Rooted was founded in 2018.
Deep Rooted is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Deep Rooted is a funded company, having raised a total of $24.52M across 9 funding rounds to date. The company's 1st funding round was a Seed of $1.12M, raised on Dec 2018.
Deep Rooted has 16 employees.
The primary company behind Deep Rooted, Herbaceous Retail Private Limited, reported revenue of ₹53.67 Cr for FY 2024, up 69% year on year.
Deep Rooted was established in 2018 in Bengaluru, India, as an online platform focused on farm-sourced produce. A catalog of items such as spinach, amaranthus, mint, coriander, lettuce, gourds, capsicum, cauliflower, broccoli, bananas, oranges, grapes, and papaya is maintained. Operations are supported by a mobile application available on Android and iOS, facilitating access to fresh vegetables and fruits in the agritech sector.
Deep Rooted's top competitors include Pluckk, Gourmet Garden and Kisankonnect.
Deep Rooted offers Fresh Fruits and Vegetables.
Deep Rooted has 10 investors. Key investors include Accel, Timesgroup, IvyCap Ventures, Alteria Capital, and Sagitaur.
The valuation of Deep Rooted is $34.33M as of May 2024.
Deep Rooted is associated with 2 legal entities: Herbaceous Retail Private Limited, Clover Ventures Private Limited.
The legal entities of Deep Rooted currently have 7 directors, including Reddappa, Ramakrishnan Sathish, Avinash Ramamurthy Beluru and others.