Deep Rooted

Bengaluru, India Founded: 2018 • Age: 8 yrs
Farm-based fruits and vegetables are delivered via an online platform.
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About Deep Rooted

Deep Rooted is a company based in Bengaluru (India) founded in 2018 by Gururaj Seshagiri Rao, Santhosh Narasipura, Avinash Ramamurthy, and Arvind Murali.. Deep Rooted has raised $24.52 million across 9 funding rounds from investors including Accel, Timesgroup and IvyCap Ventures. The company has 16 employees as of April 09, 2024. Deep Rooted offers products and services including Fresh Fruits and Vegetables. Deep Rooted operates in a competitive market with competitors including Pluckk, Gourmet Garden, Kisankonnect, Fraazo and VnF, among others.

  • Headquarter Bengaluru, India
  • Employees 16 as on 09 Apr, 2024
  • Founders Gururaj Seshagiri Rao, Santhosh Narasipura, Avinash Ramamurthy, Arvind Murali
  • Stage Minicorn
  • Sectors
    Retail
    Agriculture
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Herbaceous Retail Private Limited
  • Date of Incorporation 07 Jul, 2020
  • Jurisdiction Bangalore North, Karnataka, India
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Agriculture → Agricultural Technology & Innovation
Key Metrics
  • Annual Revenue
    $3.83 M (USD)
    99.33
    as on Mar 31, 2023
  • Net Profit
    $-1.46 M (USD)
    -94.36
    as on Mar 31, 2023
  • EBITDA
    $-1.45 M (USD)
    -103.31
    as on Mar 31, 2023
  • Total Equity Funding
    $24.52 M (USD)

    in 9 rounds

  • Latest Funding Round
    $372.69 K (USD), Series A

    May 29, 2024

  • Investors
    Accel

    & 9 more

  • Employee Count
    16

    as on Apr 09, 2024

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Products & Services of Deep Rooted

Deep Rooted offers a comprehensive portfolio of products and services, including Fresh Fruits and Vegetables. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Service for ordering and delivering farm-fresh produce via app.

Funding Insights of Deep Rooted

Deep Rooted has successfully raised a total of $24.52M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $372.69 thousand completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series A — $372,691
  • First Round

    (12 Dec 2018)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2024 Amount Series A - Deep Rooted Valuation

investors

Dec, 2023 Amount Debt – Conventional - Deep Rooted Valuation

investors

Sep, 2022 Amount Series A - Deep Rooted Valuation IvyCap Ventures Advisors
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Deep Rooted

Deep Rooted has secured backing from 10 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Accel, Timesgroup and IvyCap Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Accel is recognized as a leading venture capital firm.
Founded Year Domain Location
Venture capital investments in startups from leading Indian institutions across various sectors.
Founded Year Domain Location
Mayfield is focused on AI innovation and venture capital investments.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Deep Rooted

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Deep Rooted

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Deep Rooted Comparisons

Employees
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Competitors of Deep Rooted

Deep Rooted operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pluckk, Gourmet Garden, Kisankonnect, Fraazo and VnF, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Fresh produce and prepared meal kits are delivered online.
domain founded_year HQ Location
Premium organic groceries and fresh produce are retailed online.
domain founded_year HQ Location
Online platform offering farm to home services for fruits and vegetables
domain founded_year HQ Location
Farm-fresh produce is delivered to consumers via an online platform.
domain founded_year HQ Location
Digital supply chain aggregator that connects farmers with retailers
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Deep Rooted

Frequently Asked Questions about Deep Rooted

When was Deep Rooted founded?

Deep Rooted was founded in 2018.

Where is Deep Rooted located?

Deep Rooted is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Is Deep Rooted a funded company?

Deep Rooted is a funded company, having raised a total of $24.52M across 9 funding rounds to date. The company's 1st funding round was a Series A of $12.5M, raised on Dec 12, 2018.

How many employees does Deep Rooted have?

As of Apr 09, 2024, the latest employee count at Deep Rooted is 16.

What is the annual revenue of Deep Rooted?

Annual revenue of Deep Rooted is $3.83M as on Mar 31, 2023.

What does Deep Rooted do?

Deep Rooted was established in 2018 in Bengaluru, India, as an online platform focused on farm-sourced produce. A catalog of items such as spinach, amaranthus, mint, coriander, lettuce, gourds, capsicum, cauliflower, broccoli, bananas, oranges, grapes, and papaya is maintained. Operations are supported by a mobile application available on Android and iOS, facilitating access to fresh vegetables and fruits in the agritech sector.

Who are the top competitors of Deep Rooted?

Deep Rooted's top competitors include Pluckk, Gourmet Garden and Kisankonnect.

What products or services does Deep Rooted offer?

Deep Rooted offers Fresh Fruits and Vegetables.

Who are Deep Rooted's investors?

Deep Rooted has 10 investors. Key investors include Accel, Timesgroup, IvyCap Ventures, Alteria Capital, and Sagitaur.

What is Deep Rooted's valuation?

The valuation of Deep Rooted is $34.33M as of May 2024.

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