About Pluckk
Pluckk is a Retail company based in Mumbai (India) founded in 2017 by Pratik Gupta. Fresh produce and prepared meal kits are delivered online. Pluckk has raised $31.89 million across 5 funding rounds from investors including Euro Gulf Investments, Kareena Kapoor Khan and M5 Entertainment. The company has 130 employees. Pluckk has completed 2 acquisitions, including Letskookup and Upnourish. Pluckk was last valued at $51.26 million in October 2024. Its chief executive, as recorded, is Pratik Gupta. Its website pluckk.in draws about 97 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Fruits and Vegetables. Its competitors include Deep Rooted, Gourmet Garden and Kisankonnect; 3 of its 3 listed competitors have raised funding.
Company details
Pluckk was established in 2017 in Mumbai, India, operating as an online platform in the fresh produce and meal kit sector. A range of fruits, vegetables, cuts, stuffed items, soups, smoothies, juices, and chef-designed meal kits is provided. Produce is sourced from verified suppliers, subjected to ozone washing for safety, and traced to its origins. Non-GMO certified items are prioritized, alongside dips, frozen meals, salads, and meal replacement options.
- Annual Revenue$5.17 M (USD)103as on Mar 31, 2024
- Net Profit-$4.96 M (USD)-100as on Mar 31, 2024
- EBITDA-$4.75 M (USD)-95as on Mar 31, 2024
- Total Equity Funding$31.89M (USD)
in 5 rounds
- Latest Funding Round$10.82M (USD), Series A
Apr 2026
- InvestorsM5 Entertainment
& 3 more
- Employee Count130
- Investments & AcquisitionsLetskookup
& 1 more
Associated legal entities of Pluckk
Pluckk is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Safresh Technology Private Limited CIN U74999MH2022PTC392171 | Active | 14 Oct 2022 | Mumbai, Maharashtra | ₹7.8 Cr | 43 | 4 | View details |
| Fruveggie Technology Private Limited CIN U74999MH2021PTC361252 | Active | 29 May 2021 | Mumbai, Maharashtra | ₹38.4 Cr | 36 | 6 | View details |
Funding Insights of Pluckk
Pluckk has successfully raised a total of $31.89M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $10.82 million completed in April 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.89M
- Total Rounds 5
- Last Round Series A — $10.82M
- First Round $5M
(Jan 2022)
- Investors Count 4
All 5 funding rounds of Pluckk with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2026 | $10.82M | Series A | – | – | |
| Oct 2024 | $10M | Series A | $51.26M | – | |
| May 2023 | $63,828 | Series A | $42.54M | Kareena Kapoor Khan | |
| Mar 2023 | $6.01M | Series A | $••••• | – | |
| Jan 2022 | $5M | Seed | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2024 | $51.26M | •••••••• |
| May 2023 | $42.54M | •••••••• |
| Mar 2023 | $••••• | •••••••• |
Full valuation and stage history of Pluckk
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Last known valuation $51.26M (Oct 2024). 4 investors in total: 3 institutional and 1 angel.
Investors in Pluckk
Pluckk has secured backing from 4 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Euro Gulf Investments, Kareena Kapoor Khan and M5 Entertainment.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech startups are funded via venture capital investments. | exponentiaventures.com | Dubai, United Arab Emirates | ||
M5 Entertainment is engaged in celebrity endorsements and film production. | m5entertainment.com | Mumbai, India | ||
KK Kareena Kapoor Khan | unknown_3f4727ff8aae45c6a |
Investor details for Pluckk
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Board of directors of Pluckk
The boards of the 2 registered companies of Pluckk currently have 7 directors; the longest-serving is Vasudha Prashant Ruia, appointed in 2021. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vasudha Prashant Ruia DIN 02574272 | Director | 29 May 2021 | 5 yrs 5 mo | Fruveggie Technology Private Limited |
| Rahul Taneja DIN 08564070 | Director | 06 Sep 2022 | 4 yrs 2 mo | Fruveggie Technology Private Limited |
| Arun Chandra Mohan DIN 03387469 | Director | 29 Sep 2022 | 4 yrs 1 mo | Fruveggie Technology Private Limited |
| Tejas Devdas Raut DIN 09766274 | Director | 14 Oct 2022 | 4 yrs | Safresh Technology Private Limited |
| Pratik Gupta DIN 07646451 | CEO | 19 Jan 2024 | 2 yrs 9 mo | Safresh Technology Private Limited, Fruveggie Technology Private Limited |
| Tarun Khanna DIN 02306480 | Director | 28 Mar 2024 | 2 yrs 7 mo | Fruveggie Technology Private Limited |
| Ashna Ruia DIN 10971562 | Director | 01 Jul 2025 | 1 yr 4 mo | Fruveggie Technology Private Limited |
People of Pluckk
15 people are tracked at Pluckk (4 in leadership, 11 in team); the tracked headcount is 130.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Chitresh Jain | Chief Product & Technology Officer | Leadership |
Chandan Vaid | Head Of Operations And Sales | Leadership |
Pradeep Sharma | Head Of Sourcing And Category | Leadership |
Ganesh Gupta | Digital Marketing Lead | Team |
Loke Sidesh | Marketing | Team |
Aashay Shah | Senior Software Engineer | Team |
Prasad Surve | Quality Analyst | Team |
Karan Gonsalves | Marketing | Team |
Prashant Dhole | National Sourcing | Team |
Neeraj Gupta | City Lead Operation | Team |
Antara Prabhu | Quality Lead | Team |
Dhruva Shetty | Lead - Customer Success | Team |
Rupesh Pawar | Last Mile Logistics Manager | Team |
Upender Bhardwaj | Manager- Last Mile | Team |
Complete people profiles for Pluckk
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Financials of Pluckk
Figures of Safresh Technology Private Limited, the primary company behind Pluckk, for FY 2025. Revenue was ₹7.80 Cr (+28% year on year). Net loss was -₹19.42 Cr (-249% margin). EBITDA was -₹18.41 Cr (-236% margin).
- ₹7.80 CrRevenue · FY 2025 · +28% YoY
- -₹19.42 CrNet loss · -249% margin
- -₹18.41 CrEBITDA · -236% margin
- ₹44.99 CrPaid-up capital
- 43Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Safresh Technology Private Limited are on its company page.
Detailed financial statements for Pluckk
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Investments & Acquisitions by Pluckk
Pluckk has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Letskookup and Upnourish.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online nutritionist consultations are provided for weight management. | upnourish.in | Mumbai, India | 2018 | Sep 2024 | $1.4M | |
Internet-first brand offering on-demand meal kits | letskookup.com | Delhi, India | 2020 | May 2023 | $1.3M |
Complete acquisition details for Pluckk
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Timeline of Pluckk
6 dated milestones of Pluckk across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Pluckk is founded.
- Funding First funding round of $5.0M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Letskookup.
- Acquisition Acquires Upnourish.
- Funding Latest funding round, Series A, of $10.8M.
Competitors of Pluckk
Pluckk has 3 listed competitors in our database, 3 of them funded. They include Deep Rooted, Gourmet Garden and Kisankonnect.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| deeprooted.co | 2018 | Bengaluru, India | $24.52M | 12 | Farm-based fruits and vegetables are delivered via an online platform. | |
| gourmetgarden.in | 2018 | Bengaluru, India | $9.66M | 259 | Premium organic groceries and fresh produce are retailed online. | |
| kisankonnect.in | 2020 | Ahmednagar, India | $23.15M | 1 | Online platform offering farm to home services for fruits and vegetables |
Detailed competitors of Pluckk
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Web traffic of Pluckk
The website of Pluckk (pluckk.in) receives about 97.3K visits a month.
- Monthly visits97.3K
▲ 27.4% vs previous month
Websites whose visitors overlap most with Pluckk. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shop.farmizen.com | shop.farmizen.com | 100% | #1,366,125 | – | |
| countrydelight.in | 94% | 603.3K | #85,822 | View details | |
| mumbaionline.in | 87% | 10.4K | #1,989,873 | View details | |
moreretail.in | moreretail.in | 87% | – | ||
| globallinker.com | 87% | 96K | #385,000 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Pluckk
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Pluckk (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.51 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Quick-commerce platform delivering groceries, household essentials and other everyday products in India. | 2013 | Gurugram, Haryana, India | USD 757.12 M | 11,913 |
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Related news about Pluckk
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Frequently Asked Questions about Pluckk
Pluckk was founded in 2017 and raised its 1st funding round 5 years after it was founded.
Pluckk is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Pratik Gupta is the CEO of Pluckk, as recorded in our data. They have also founded this company.
Pluckk is a funded company, having raised a total of $31.89M across 5 funding rounds to date. The company's 1st funding round was a Seed of $5M, raised on Jan 2022.
Pluckk has 130 employees.
Annual revenue of Pluckk is $5.17M as on Mar 31, 2024.
Pluckk was established in 2017 in Mumbai, India, operating as an online platform in the fresh produce and meal kit sector. A range of fruits, vegetables, cuts, stuffed items, soups, smoothies, juices, and chef-designed meal kits is provided. Produce is sourced from verified suppliers, subjected to ozone washing for safety, and traced to its origins. Non-GMO certified items are prioritized, alongside dips, frozen meals, salads, and meal replacement options.
Pluckk's top competitors include Deep Rooted, Gourmet Garden and Kisankonnect.
Pluckk has made 2 acquisitions, including Letskookup, and Upnourish.
Pluckk has 4 investors. Key investors include Euro Gulf Investments, Kareena Kapoor Khan, M5 Entertainment, and exponentia ventures.
The valuation of Pluckk is $51.26M as of Oct 2024.
Pluckk is associated with 2 legal entities: Safresh Technology Private Limited, Fruveggie Technology Private Limited.