About Upnourish
Upnourish is a Healthcare company based in Mumbai (India) founded in 2018 by Kuonal Lakhapati and Aayushi Hemrajani Lakhapati, and was acquired by Pluckk in September 2024. Online nutritionist consultations are provided for weight management. Upnourish offers products and services including Beginner Fusion Weight Management Program, Cafe Frappe, Double Chocolate, Intermediate Fusion Weight Management Program, and Advance Fusion Weight Management Program. Its focus areas include HealthTech, Healthcare Booking Platforms, Doctors and Telemedicine. Its legal entity is 23BMI. Its competitors include Fitelo, Elevate Now and Livofy; 3 of its 3 listed competitors have raised funding.
Company details
Upnourish was founded in 2018 in Mumbai, India, as an online platform in the health and wellness sector. Consultations with nutritionists and diet coaches are facilitated for personalized advice on weight loss or gain. Services are delivered digitally, enabling users to access expert guidance remotely. Operations are centered in India, with the domain upnourish.in serving as the primary interface.
- Headquarters Mumbai, India
- Founders Kuonal Lakhapati, Aayushi Hemrajani Lakhapati
- Stage Acquired
- SectorsHealthcare
- Website upnourish.in
- Social LinkedIn Facebook YouTube
- Acquired by Pluckk (Sep 2024)
- Legal Name 23Bmi
Products & Services of Upnourish
Upnourish offers a comprehensive portfolio of products and services, including Beginner Fusion Weight Management Program, Cafe Frappe, Double Chocolate, Intermediate Fusion Weight Management Program, and Advance Fusion Weight Management Program.
2-week program for fat loss using meal replacements.
Keto-friendly drinkable meal with essential nutrients.
Nutritionally complete meal replacement product.
4-week program for fat loss with meal replacements.
12-week program for significant fat loss.
Apps and channels of Upnourish
its YouTube channel Upnourish By Pluckk has 20 subscribers and 7 videos.
Videos from Upnourish
The most watched videos on Upnourish's YouTube channel, Upnourish By Pluckk (20 subscribers). Click a video to play it here.
More on Upnourish By Pluckk.
Investors in Upnourish
Upnourish has secured backing from 1 investor. Prominent investors backing the company include Pluckk.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fresh produce and prepared meal kits are delivered online. | 2017 | pluckk.in | Mumbai, India |
Investor details for Upnourish
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People of Upnourish
2 people are tracked at Upnourish (2 in leadership).
| Name | Role | Group |
|---|---|---|
Kuonal Lakhapati | Co-Founder | Leadership |
Aayushi Hemrajani Lakhapati | Co-Founder | Leadership |
Complete people profiles for Upnourish
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Timeline of Upnourish
2 dated milestones of Upnourish across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Upnourish is founded.
- Exit Acquired by Pluckk.
Competitors of Upnourish
Upnourish has 3 listed competitors in our database, 3 of them funded. They include Fitelo, Elevate Now and Livofy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fitelo.co | 2016 | Sahibzada Ajit Singh Nagar, India | $1.7M | 1,036 | Diet plans for weight management are delivered via mobile app. | |
| joinelevatenow.com | 2022 | Mumbai, India | $1.26M | 90 | Doctor-led online weight loss programs are offered with medical supervision. | |
| livofy.com | 2018 | Delhi, India | $550,000 | Nutritionist consultations and personalized diet plans are offered online. |
Detailed competitors of Upnourish
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Web traffic of Upnourish
The website of Upnourish (upnourish.in) receives about 2.4K visits a month.
- Monthly visits2.4K
▲ 350.1% vs previous month
Top companies in Digital Health & Telemedicine
3 companies that operate in the same segment as Upnourish (Digital Health & Telemedicine) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of an online pharmacy with doctor listing and teleconsultation services | 2015 | Delhi, Delhi, India | USD 199.65 M | USD 328.97 M | 5,212 | |
Online platform offering multiple healthcare services | 2013 | Bengaluru, Karnataka, India | USD 199.22 M | USD 89.83 M | 4,231 | |
An online marketplace for healthcare products is operated. | 2011 | Kolkata, West Bengal, India | USD 38.26 M |
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Related news about Upnourish
Complete news archive for Upnourish
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Frequently Asked Questions about Upnourish
Upnourish was founded in 2018.
Upnourish is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Upnourish was founded in 2018 in Mumbai, India, as an online platform in the health and wellness sector. Consultations with nutritionists and diet coaches are facilitated for personalized advice on weight loss or gain. Services are delivered digitally, enabling users to access expert guidance remotely. Operations are centered in India, with the domain upnourish.in serving as the primary interface.
Upnourish's top competitors include Fitelo, Elevate Now and Livofy.
Upnourish offers Beginner Fusion Weight Management Program, Cafe Frappe, Double Chocolate, Intermediate Fusion Weight Management Program, and Advance Fusion Weight Management Program.
Upnourish has 1 investor. Key investors include Pluckk.
Upnourish operates through 23Bmi.
Yes. Upnourish was acquired by Pluckk in September 2024.

