About Fitelo
Fitelo is a company based in Sahibzada Ajit Singh Nagar (India) founded in 2016 by Sahil Bansal and Mac Singh. Fitelo has raised $1.7 million across 2 funding rounds from investors including Vineeta Singh, Namita Thapar and Guild Capital. The company has 1,096 employees. Fitelo offers products and services including Fitelo App, Personalized Coaching, and BMI Calculator. Fitelo operates in a competitive market with competitors including Elevate Now, Revofit, Livofy, Health Builder and Nourishwel, among others.
- Headquarter Sahibzada Ajit Singh Nagar, India
- Employees 1,096
- Founders Sahil Bansal, Mac Singh
- Stage Minicorn
- SectorsHealthcare
- Website category Food and Drink · Cooking and Recipes
- Email••••••••
- Phone•••• ••••
- Website fitelo.co
- Social LinkedIn X Facebook Instagram
- Legal Name Noguilt Fitness And Nutrition India Private Limited
- Date of Incorporation 31 May, 2016
- Jurisdiction Chandigarh, India
- Annual Revenue₹95.28 Cr
FY 2024 · +200% YoY
- Net Loss-₹8.99 Cr
FY 2024 · -9% margin
- EBITDA-₹7.40 Cr
FY 2024 · -8% margin
- Total Equity Funding$1.7M (USD)
in 2 rounds
- Latest Funding Round$172.16K (USD), Angel Round
Mar 2025
- InvestorsGuild Capital
& 6 more
- Employee Count1,096
Associated legal entities of Fitelo
Fitelo is associated with 2 registered companies on The Company Check; the primary company is Noguilt Fitness And Nutrition India Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Noguilt Fitness And Nutrition India Private Limited CIN U47721CH2016PTC041066 | Active | 31 May 2016 | Chandigarh, Chandigarh | ₹95.3 Cr | 1,096 | 3 | View details |
| Noguilt Fitness And Nutrition India Private Limited CIN U51500CH2016PTC041066 | – | 31 May 2016 | Chandigarh, India | – | – | – | View details |
Products & Services of Fitelo
Fitelo offers a comprehensive portfolio of products and services, including Fitelo App, Personalized Coaching, and BMI Calculator.
App for personalized weight loss plans and health tracking
Expert-guided programs for disease management and fitness
Tool to assess body metrics for fitness goals
Apps and channels of Fitelo
Fitelo publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of Fitelo
Fitelo has successfully raised a total of $1.7M across 2 strategic funding rounds. The most recent funding activity was a Angel Round of $172.16 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.7M
- Total Rounds 2
- Last Round Angel Round — $172,155
- First Round $1.53M
(Feb 2022)
- Investors Count 7
All 2 funding rounds of Fitelo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $172,155 | Angel Round | – | – | |
| Feb 2022 | $1.53M | Seed | $7.66M | Guild Capital |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2022 | $7.66M | •••••••• |
Last known valuation $7.66M (Feb 2022). 7 investors in total: 2 institutional and 5 angel.
Investors in Fitelo
Fitelo has secured backing from 7 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Vineeta Singh, Namita Thapar and Guild Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Incubator and tech focused early & growth stage VC firm investing primarily in the US | – | guildcap.com | Chicago, United States | |
Financial services are provided by Pareto Capital for businesses. | – | paretocapital.in | Mumbai, India | |
VS Vineeta Singh | Co-founder of SUGAR Cosmetics, angel investor, and Shark Tank India judge | – | unknown_e0e024c91c7d427d9 | - |
NT Namita Thapar | Executive Director at Emcure Pharmaceuticals, angel investor, Shark Tank India judge | – | unknown_6d9b80c813c544989 | - |
KS Kritika Sharma | Angel investor focusing on early-stage Indian startups in tech and consumer sectors. | – | unknown_26ad60a1433342d8a | - |
CG Chakradhar Gade | Co-founder of Country Delight, active angel investor in Indian startups | – | unknown_f760279887814435b | - |
SD Suniti Dahiya | - | – | unknown_998d83d42eb14ff0b | - |
Investor details for Fitelo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Board of directors of Noguilt Fitness And Nutrition India Private Limited (Fitelo)
Noguilt Fitness And Nutrition India Private Limited is the primary company behind Fitelo. The board of Noguilt Fitness And Nutrition India Private Limited currently have 3 directors; the longest-serving is Mehak Deep Singh, appointed in 2016. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mehak Deep Singh DIN 07519440 | Director | 31 May 2016 | 10 yrs 4 mo | Noguilt Fitness And Nutrition India Private Limited |
| Sahil Bansal DIN 09198984 | Director | 30 Mar 2021 | 5 yrs 6 mo | Noguilt Fitness And Nutrition India Private Limited |
| Mrinalini Chandra Goyal DIN 07881936 | Nominee Director | 05 Mar 2025 | 1 yr 7 mo | Noguilt Fitness And Nutrition India Private Limited |
People of Fitelo
34 people are tracked at Fitelo (6 in leadership, 28 in team); the tracked headcount is 1,096.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Mac Singh | Co-Founder & CMO | Leadership |
Vikram Singh Bajwa | Vice President Operations | Leadership |
Priyanka Sharma | Head Of Communications And Customer Service | Leadership |
Harsh Gupta | Vice President Alliances | Leadership |
Shubham Thakur | Associate Director | Leadership |
Amarjeet Yadav | Senior Manager-alliance And Partnership | Team |
Neeraj Pandey | Senior Manager | Team |
Dr.mayukha Thakur | Team Manager | Team |
Arthur K. Williams | Project Development Manager | Team |
Carolyn M. Brown | Project Delivery Manager | Team |
Chris A. Wright | Project Delivery Manager | Team |
Debra J. Ervin | Project Delivery Manager | Team |
Elvira Jackson | Project Delivery Manager | Team |
Gabrielle M. Cooley | Project Delivery Manager | Team |
Janis B. Sutton | Project Delivery Manager | Team |
Melanie Powell | Project Delivery Manager | Team |
Neal K. Freeman | Project Delivery Manager | Team |
Chitranshi Madaan | Senior Manager | Team |
Samiksha Saini | Assistant Manager | Team |
14 more people are available in the full profile.
Complete people profiles for Fitelo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Fitelo
Figures of Noguilt Fitness And Nutrition India Private Limited, the primary company behind Fitelo, for FY 2024. Revenue was ₹95.28 Cr (+200% year on year). Net loss was -₹8.99 Cr (-9% margin). EBITDA was -₹7.40 Cr (-8% margin). Revenue has grown at a compounded annual rate of +185% over three years and +378% over five years.
- ₹95.28 CrRevenue · FY 2024 · +200% YoY
- -₹8.99 CrNet loss · -9% margin
- -₹7.40 CrEBITDA · -8% margin
- ₹1.2 LakhPaid-up capital
- 1,096Employees (provident fund records)
- +185%Revenue CAGR, 3 years
- +378%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Noguilt Fitness And Nutrition India Private Limited are on its company page.
Detailed financial statements for Fitelo
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Fitelo
4 dated milestones of Fitelo across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Fitelo is founded.
- Funding First funding round of $1.5M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $172K.
Competitors of Fitelo
Fitelo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Elevate Now, Revofit, Livofy, Health Builder and Nourishwel, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joinelevatenow.com | 2022 | Mumbai, India | $1.26M | 90 | Doctor-led online weight loss programs are offered with medical supervision. | |
| revofit.com | 2014 | Mumbai, India | $942,871 | 27 | Delivers online fitness training solutions for diet and nutritional health management. | |
| livofy.com | 2018 | Delhi, India | $550,000 | – | Nutritionist consultations and personalized diet plans are offered online. | |
| healthbuilder.in | 2017 | Mumbai, India | – | – | An online platform offering professional nutritionist consultations for health improvement. | |
| nourishwel.com | 2018 | Hyderabad, India | – | – | An online platform offering professional dietician consultations for personalized nutrition advice. | |
| fitshield.in | 2022 | Surat, India | – | – | Fitshield is associated with an unspecified business activity. |
Detailed competitors of Fitelo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fitelo
The website of Fitelo (fitelo.co) receives about 122.5K visits a month and ranks #403,143 among all websites worldwide, #3,379 in Cooking and Recipes.
- Monthly visits122.5K
▲ 9% vs previous month
- Unique visitors54.7K
per month
- Global rank#403,143
among all websites
- Category rank#3,379
Food and Drink · Cooking and Recipes
- Bounce rate50%
- Pages per visit1.4
- Average visit29 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Fitelo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sinamontales.com | sinamontales.com | 100% | – | #2,268,226 | – |
cookingwithelo.com | cookingwithelo.com | 98% | – | #881,407 | – |
myheartbeets.com | myheartbeets.com | 91% | – | #221,817 | – |
| tarladalal.com | 91% | – | #117,998 | View details | |
| vegrecipesofindia.com | 91% | 1.6M | #43,854 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Fitelo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Fitelo
Complete news archive for Fitelo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Fitelo
10 companies that operate in the same segment as Fitelo (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
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Frequently Asked Questions about Fitelo
Fitelo was founded in 2016 and raised its 1st funding round 6 years after it was founded.
Fitelo is headquartered in Sahibzada Ajit Singh Nagar, India. It is registered at Sahibzada Ajit Singh Nagar, Punjab, India.
Sahil Bansal is the current CEO of Fitelo. They have also founded this company.
Fitelo is a funded company, having raised a total of $1.7M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.53M, raised on Feb 2022.
Fitelo has 1,096 employees.
The primary company behind Fitelo, Noguilt Fitness And Nutrition India Private Limited, reported revenue of ₹95.28 Cr for FY 2024, up 200% year on year.
Fitelo was founded in 2016 and is based in Sahibzada Ajit Singh Nagar, India, within the health and wellness sector. Operations center on a mobile application available for Android and iOS devices, where diet plans are provided for weight loss, metabolism enhancement, immunity support, and lifestyle management. Expert consultations are offered, alongside body composition tracking features for users.
Fitelo's top competitors include Elevate Now, Revofit and Livofy.
Fitelo offers Fitelo App, Personalized Coaching, and BMI Calculator.
Fitelo has 7 investors. Key investors include Vineeta Singh, Namita Thapar, Guild Capital, Pareto Capital, and Kritika Sharma.
The valuation of Fitelo is $7.66M as of Feb 2022.
Fitelo operates through Noguilt Fitness And Nutrition India Private Limited.