About Cult.fit
Cult.fit is a company based in Bengaluru (India) founded in 2016.. Cult.fit has raised $666.57 million across 14 funding rounds from investors including Zomato, Axis Bank and HDFC Bank. Cult.fit has completed 14 acquisitions, including A1000yoga, CultFit and FitKit. Cult.fit operates in a competitive market with competitors including HealthifyMe, Goqii, Flexifyme, Growfitter and Shyft, among others.
- Headquarter Bengaluru, India
- Stage Unicorn
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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Funding Insights of Cult.fit
Cult.fit has successfully raised a total of $666.57M across 14 strategic funding rounds. The most recent funding activity was a Series F round of $1.96 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 14
- Last Round Series F — $2.0M
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First Round
First Round
(04 Jul 2016)
- Investors Count 78
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2025 | Amount | Series F - Cult.fit | Valuation | Fitness First |
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| Oct, 2023 | Amount | Series F - Cult.fit | Valuation | Valecha Investment | |
| May, 2022 | Amount | Series F - Cult.fit | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cult.fit
Cult.fit has secured backing from 78 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Zomato, Axis Bank and HDFC Bank. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage consumer brand companies are invested in by Fireside Ventures.
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Founded Year | Domain | Location | |
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Acceleration is provided to startups across multiple sectors by Surge.
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Founded Year | Domain | Location | |
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An investment platform is provided for diverse sectors and geographies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cult.fit
Cult.fit has strategically engaged in corporate development activities, having acquired 14 companies. Notable acquisitions include A1000yoga, CultFit and FitKit. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Home fitness solutions are provided for personal use.
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2020 | ||||
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Online yoga training platform is provided for fitness enthusiasts.
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2020 | ||||
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Personalized workout plans are delivered via a mobile fitness app.
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Cult.fit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cult.Fit Comparisons
Competitors of Cult.fit
Cult.fit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HealthifyMe, Goqii, Flexifyme, Growfitter and Shyft, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered personalized nutrition and fitness coaching is provided.
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| domain | founded_year | HQ Location |
Provider of a wearable wristband integrated with personalized coaching
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| domain | founded_year | HQ Location |
Provider of a digital healthcare platform offering AI-powered physiotherapy and yoga programs
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| domain | founded_year | HQ Location |
An incentivized wellness platform is offered to promote healthy lifestyles.
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| domain | founded_year | HQ Location |
Personalized wellness services for yoga, meditation, and nutrition are offered.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cult.Fit
Frequently Asked Questions about Cult.fit
When was Cult.fit founded?
Cult.fit was founded in 2016.
Where is Cult.fit located?
Cult.fit is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Is Cult.fit a funded company?
Cult.fit is a funded company, having raised a total of $666.57M across 14 funding rounds to date. The company's 1st funding round was a Series F of $1.33M, raised on Jul 04, 2016.
What does Cult.fit do?
Cult.fit was founded in 2016 in Bengaluru, India, within the fitness sector. Memberships are provided in various tiers, granting access to group classes led by trainers, gym facilities with equipment and amenities, and live virtual workout sessions. Sports activities such as badminton and swimming are included, along with coaching programs for weight loss and wellness resources. Operations focus on in-person and online fitness options across India.
Who are the top competitors of Cult.fit?
Cult.fit's top competitors include HealthifyMe, Goqii and Growfitter.
How many acquisitions has Cult.fit made?
Who are Cult.fit's investors?
Cult.fit has 78 investors. Key investors include Zomato, Axis Bank, HDFC Bank, Kotak Mahindra Bank, and Accel.
What is Cult.fit's valuation?
The valuation of Cult.fit is $1.46B as of Oct 2023.
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