About Fitternity
Fitternity is a Healthcare company based in Mumbai (India) founded in 2013 by Nidhi Motwani, Karan Haresh Motwani, and Anjana Haresh Motwani, and was acquired by Cult.fit in February 2021. It operates as a gym bookings, fitness articles, and wellness discussions are enabled online. It operates in the Healthcare and Business Services sectors. Fitternity has raised $10.91 million across 7 funding rounds from investors including Cult.fit, Exfinity Venture Partners and Sixth Sense Ventures. The company has 2 employees. Fitternity was last valued at $16.92 million in July 2020. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Fitness Centers. Its competitors include Fitpass, Gympik, Aurozen, Sisters In Sweat and FitMeIn and 2 more; 4 of its 7 listed competitors have raised funding.
Company details
Fitternity is an online portal that offers a search engine for gyms, trainers and workout spaces in a location. Users can also browse through various fitness and health related articles on the platform. The platform also serves as a community for users to have discussions related to health and wellness. Users can join community forums related to various activities in their location. The portal also offers information about upcoming health related events at various locations. The platform also offers a retail store for various health related products such as fitness diet products, equipment, daily use health devices etc. Raised pre-series A from Exfinity Venture Partners and SAHA fund.
- Headquarters Mumbai, India
- Employees 2
- Founders Nidhi Motwani, Karan Haresh Motwani, Anjana Haresh Motwani
- Stage Minicorn
- SectorsHealthcareBusiness Services
- Phone•••• ••••
- Website fitternity.com
- Social LinkedIn X Facebook
- Acquired by Cult.fit (Feb 2021)
- Annual Revenue$674.73 K (USD)19as on Mar 31, 2023
- Net Profit-$1.53 M (USD)39as on Mar 31, 2023
- EBITDA-$1.38 M (USD)44as on Mar 31, 2023
- Total Equity Funding$10.91M (USD)
in 7 rounds
- Latest Funding Round$489.74K (USD), Series B
Jul 2020
- InvestorsCult.fit
& 35 more
- Employee Count2
- Acquired byCult.fit
(Feb 2021)
Associated legal entities of Fitternity
Fitternity is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Fitternity Capital Management Llp CIN AAV-4887 | Active | 18 Jan 2021 | Mumbai, Maharashtra | – | – | 2 | View details |
| Fitternity Health E-Solution Private Limited CIN U85300KA2013PTC164685 | Amalgamated | 16 Sep 2013 | Bangalore, Karnataka | ₹5.4 Cr | 1 | 2 | View details |
Funding Insights of Fitternity
Fitternity has successfully raised a total of $10.91M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $489.74 thousand completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.91M
- Total Rounds 7
- Last Round Series B — $489,735
- First Round $1M
(Jul 2015)
- Investors Count 35
All 7 funding rounds of Fitternity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $489,735 | Series B | $16.92M | Sixth Sense Ventures | |
| Mar 2020 | $1.11M | Series A | $9.93M | Sixth Sense Ventures | |
| Aug 2019 | $1M | Series A | $••••• | Sixth Sense Ventures | |
| May 2019 | $4M | Series A | $••••• | Sixth Sense Ventures | – |
| Mar 2018 | $2M | Series A | – | – | |
| Feb 2016 | $1.31M | Seed | $••••• | Exfinity Venture Partners | |
| Jul 2015 | $1M | Seed | $••••• | Exfinity Venture Partners |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2020 | $16.92M | •••••••• |
| Mar 2020 | $9.93M | •••••••• |
| Aug 2019 | $••••• | •••••••• |
| May 2019 | $••••• | •••••••• |
| Feb 2016 | $••••• | •••••••• |
| Jul 2015 | $••••• | •••••••• |
Full valuation and stage history of Fitternity
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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Last known valuation $16.92M (Jul 2020). 36 investors in total: 11 institutional and 25 angel.
Investors in Fitternity
Fitternity has secured backing from 36 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Cult.fit, Exfinity Venture Partners and Sixth Sense Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in consumer-focused startups in India. | 2016 | sixthsenseventures.com | Mumbai, India | |
Single family office of BL Taparia, chairman of Supreme Industries | – | b2vventures.com | Mumbai, India | |
Avaana Capital is engaged in venture capital investments for deep tech startups. | – | avaanacapital.com | Mumbai, India | |
Investment in B2B technology ventures from India for global markets. | 2013 | exfinityventures.com | Bengaluru, India | |
Investments are directed by Saha Fund into diverse tech sectors. | 2014 | sahafund.com | Bengaluru, India | |
Private equity fund, investment holding & business conglomerate company | – | sab-holding.com | Jeddah, Saudi Arabia | |
Venture funding in technology-intensive businesses within healthcare, education, and India-centric markets. | 2012 | aarincapital.com | Bengaluru, India | |
Venture capital investments are directed toward consumer brand startups. | – | patniwealthadvisors.tcc.mode | Mumbai, India | |
Delivers comprehensive web, mobile application development, and design services. | 1989 | elecomexports.com | Kolkata, India | |
- | – | elecomexports.tcc.mode | - |
Investor details for Fitternity
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Board of directors of Fitternity
The boards of the 2 registered companies of Fitternity currently have 4 directors; the longest-serving is Neha Karan Motwani, appointed in 2021. 23 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Neha Karan Motwani DIN 06647762 | Designated Partner | 18 Jan 2021 | 5 yrs 8 mo | Fitternity Capital Management Llp |
| Satish Khanna DIN 01827559 | Designated Partner | 20 Feb 2021 | 5 yrs 7 mo | Fitternity Capital Management Llp |
| Mujtabha Khursheed Magrey DIN 08538256 | Director | 15 Mar 2021 | 5 yrs 7 mo | Fitternity Health E-Solution Private Limited |
| Afaque Ahmed Khan DIN 10365735 | Whole-time director | 27 Oct 2023 | 2 yrs 11 mo | Fitternity Health E-Solution Private Limited |
People of Fitternity
3 people are tracked at Fitternity (3 in leadership); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
Nidhi Motwani | Co-Founder | Leadership |
| Co-Founder | Leadership | |
Anjana Haresh Motwani | Co-Founder | Leadership |
Complete people profiles for Fitternity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Fitternity
Figures of Fitternity Health E-Solution Private Limited, the primary company behind Fitternity, for FY 2023. Revenue was ₹5.42 Cr (+19% year on year). Net loss was -₹19.66 Cr. EBITDA was -₹11.08 Cr (-205% margin). Revenue has grown at a compounded annual rate of -29% over three years and +20% over five years.
- ₹5.42 CrRevenue · FY 2023 · +19% YoY
- -₹19.66 CrNet loss
- -₹11.08 CrEBITDA · -205% margin
- ₹4.54 CrPaid-up capital
- 1Employees (provident fund records)
- -29%Revenue CAGR, 3 years
- +20%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Fitternity Health E-Solution Private Limited are on its company page.
Detailed financial statements for Fitternity
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Fitternity
5 dated milestones of Fitternity across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Fitternity is founded.
- Funding First funding round of $1.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $490K.
- Exit Acquired by Cult.fit.
Competitors of Fitternity
Fitternity has 7 listed competitors in our database, 4 of them funded. They include Fitpass, Gympik, Aurozen, Sisters In Sweat and FitMeIn, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fitpass.com | 2015 | Mexico | – | – | Subscription-based platform for multiple fitness classes is offered. | |
| gympik.com | 2012 | Bengaluru, India | $3.09M | 36 | App-based platform connecting personal health trainers & prospective clients | |
| aurozen.com | 2020 | Bhopal, India | – | – | Provides an online platform for listing and booking gyms and fitness centers. | |
| sistersinsweat.in | 2017 | Bengaluru, India | $251,724 | – | Women's fitness and wellness are supported through diverse sporting activities. | |
| fitmein.in | 2015 | Delhi, India | $307,416 | – | Subscription-based access to partnering gyms and fitness centers is provided. | |
| fitcity.in | 2017 | Ahmedabad, India | $63,771 | – | Mobile app to reserve workout sessions at fitness centers | |
| gymclass.me | 2018 | Noida, India | – | – | Partner fitness centers are accessed via a single membership pass. |
Detailed competitors of Fitternity
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Top companies in Fitness & Wellness Platforms
10 companies that operate in the same segment as Fitternity (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
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Related news about Fitternity
Complete news archive for Fitternity
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Frequently Asked Questions about Fitternity
Fitternity was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Fitternity is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Fitternity is a funded company, having raised a total of $10.91M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jul 2015.
Fitternity has 2 employees.
Annual revenue of Fitternity is $674.73K as on Mar 31, 2023.
Fitternity is an online portal that offers a search engine for gyms, trainers and workout spaces in a location. Users can also browse through various fitness and health related articles on the platform. The platform also serves as a community for users to have discussions related to health and wellness. Users can join community forums related to various activities in their location. The portal also offers information about upcoming health related events at various locations. The platform also offers a retail store for various health related products such as fitness diet products, equipment, daily use health devices etc. Raised pre-series A from Exfinity Venture Partners and SAHA fund.
Fitternity has 36 investors. Key investors include Cult.fit, Exfinity Venture Partners, Sixth Sense Ventures, Aarin Capital, and Saha Fund.
The valuation of Fitternity is $16.92M as of Jul 2020.
Fitternity is associated with 2 legal entities: Fitternity Capital Management Llp, Fitternity Health E-Solution Private Limited.
Yes. Fitternity was acquired by Cult.fit in February 2021.
The legal entities of Fitternity currently have 4 directors, including Neha Karan Motwani, Satish Khanna, Mujtabha Khursheed Magrey and others.