About FitKit
FitKit is a Consumer company based in Stevensville (United States) founded in 2009 by Amie Hoff, and was acquired by Cult.fit in December 2021. Fitness equipment is produced and supplied by FitKit. Its chief executive, as recorded, is Amie Hoff. Its focus areas include Consumer Goods, Sports Equipment, Fitness & Exercise and Fitness Equipment.
Company details
FitKit was established in 2009 in Stevensville, United States, as a brand focused on the fitness equipment sector. A range of products is offered, including exercise cards, door anchors, tubing with handles, flat resistance bands, jump ropes, reflective arm bands, ID tags, neoprene cases, and various accessories. Operations center on manufacturing and distribution for fitness enthusiasts, with leadership provided by co-founder and CEO Amie Hoff.
- Headquarters Stevensville, United States
- Founders Amie Hoff
- Stage Acquired
- SectorsConsumer
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Phone•••• ••••
- Website fitkit.com
- Social LinkedIn X Facebook
- Acquired by Cult.fit (Dec 2021)
Investors in FitKit
FitKit has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Cult.fit.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | cult.fit | Bengaluru, India |
Investor details for FitKit
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- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of FitKit
1 people are tracked at FitKit (1 in leadership).
| Name | Role | Group |
|---|---|---|
Amie Hoff | Co-Founder & CEO | Leadership |
Complete people profiles for FitKit
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of FitKit
2 dated milestones of FitKit across 12 years, from founding to its latest funding, stage changes and deals.
- Founded FitKit is founded.
- Exit Acquired by Cult.fit.
Web traffic of FitKit
The website of FitKit (fitkit.com) receives about 4.8K visits a month and ranks #2,984,137 among all websites worldwide, #7,598 in Nutrition Diets and Fitness.
- Monthly visits4.8K
▼ 1.6% vs previous month
- Unique visitors2.2K
per month
- Global rank#2,984,137
among all websites
- Category rank#7,598
Health · Nutrition Diets and Fitness
- Bounce rate27%
- Pages per visit3.4
- Average visit45 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with FitKit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
body-works.ca | body-works.ca | 100% | #1,835,837 | – | |
xiser.com | xiser.com | 85% | #2,904,492 | – | |
| werstupid.com | 80% | #1,427,929 | View details | ||
| rehabhero.ca | 80% | #183,324 | View details | ||
| sparkpeople.com | 68% | 40.1K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for FitKit
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports & Outdoor Goods
3 companies that operate in the same segment as FitKit (Sports & Outdoor Goods) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | USD 8.58 B | 19,600 | ||
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | USD 1.59 B | 33,319 | ||
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 |
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Frequently Asked Questions about FitKit
FitKit was founded in 2009.
FitKit is headquartered in Stevensville, United States. It is registered at Stevensville, Montana, United States.
Amie Hoff is the CEO of FitKit, as recorded in our data. They have also founded this company.
FitKit was established in 2009 in Stevensville, United States, as a brand focused on the fitness equipment sector. A range of products is offered, including exercise cards, door anchors, tubing with handles, flat resistance bands, jump ropes, reflective arm bands, ID tags, neoprene cases, and various accessories. Operations center on manufacturing and distribution for fitness enthusiasts, with leadership provided by co-founder and CEO Amie Hoff.
FitKit has 1 investor. Key investors include Cult.fit.
Yes. FitKit was acquired by Cult.fit in December 2021.