About DeepAR
DeepAR is a Technology company based in London (United Kingdom) founded in 2014 by Nicolas Livet and George Berkowski, and was acquired by Zalando in April 2025. AR filter SDK is provided for apps, games, and websites. It operates in the Technology, Industrial Goods & Manufacturing, and Financial Services sectors. DeepAR has raised $588.58 thousand across 2 funding rounds from investors including Zalando. The company has 1 employees. Its website deepar.ai draws about 47 thousand monthly visits. Its focus areas include High Tech, Augmented Reality, Development Tools and Application Development. Its legal entity is I LOVE ICECREAM LTD. Its competitors include Yoti and Microblink; 2 of its 2 listed competitors have raised funding.
Company details
DeepAR was founded in 2014 and is headquartered in London, United Kingdom. An SDK is offered by the company for developing and integrating augmented reality filters, masks, and background removal effects. This software supports platforms including iOS, Android, HTML5, and macOS, enabling use in games, mobile applications, and web-based projects within the augmented reality sector.
- Headquarters London, United Kingdom
- Employees 1
- Founders Nicolas Livet, George Berkowski
- Stage Acquired
- SectorsTechnologyIndustrial Goods & Manufacturing Financial Services
- Email••••••••
- Website deepar.ai
- Social LinkedIn
- Acquired by Zalando (Apr 2025)
- Legal Name I Love Icecream Ltd
- Date of Incorporation 03 Jul, 2014
- Jurisdiction LONDON, ENGLAND
Funding Insights of DeepAR
DeepAR has successfully raised a total of $588.58K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $261.09 thousand completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $588,582
- Total Rounds 2
- Last Round Seed — $261,090
- First Round $327,492
(Sep 2014)
All 2 funding rounds of DeepAR with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $261,090 | Seed | – | – | – |
| Sep 2014 | $327,492 | Angel Round | – | – | – |
1 investors in total: 1 institutional.
Investors in DeepAR
DeepAR has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Zalando.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online retailer offering multi-category fashion products for men, women, and children | 2008 | zalando.com | Berlin, Germany |
Investor details for DeepAR
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People of DeepAR
5 people are tracked at DeepAR (3 in leadership, 2 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Nicolas Livet | Co-Founder | Leadership |
George Berkowski | Co-Founder | Leadership |
Tom Goldsmith | Product Director | Leadership |
Anna Yastrebova | 3d Artist | Team |
Zak Kempson | Senior Product Designer | Team |
Complete people profiles for DeepAR
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Timeline of DeepAR
4 dated milestones of DeepAR across 11 years, from founding to its latest funding, stage changes and deals.
- Founded DeepAR is founded.
- Funding First funding round of $327K.
- Funding Latest funding round, Seed, of $261K.
- Exit Acquired by Zalando.
Competitors of DeepAR
DeepAR has 2 listed competitors in our database, 2 of them funded. They include Yoti and Microblink.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yoti.com | 2014 | London, United Kingdom | $48.99M | 318 | Identity verification solutions are provided for multiple industries digitally. | |
| microblink.com | 2013 | London, United Kingdom | $60M | Platform offering card scanning apps-based consumer payments |
Detailed competitors of DeepAR
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Web traffic of DeepAR
The website of DeepAR (deepar.ai) receives about 46.7K visits a month.
- Monthly visits46.7K
▲ 12.3% vs previous month
Websites whose visitors overlap most with DeepAR. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wanna.fashion | 100% | 37.1K | #859,709 | View details | |
makeupar.com | makeupar.com | 80% | #243,813 | – | |
zeniteq.com | zeniteq.com | 80% | #4,567,515 | – | |
goenhance.ai | goenhance.ai | 80% | #41,008 | – | |
wyday.com | wyday.com | 80% | #872,597 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for DeepAR
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Related news about Deepar
Complete news archive for DeepAR
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Frequently Asked Questions about DeepAR
DeepAR was founded in 2014.
DeepAR is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
DeepAR is a funded company, having raised a total of $588.58K across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $327.49K, raised on Sep 2014.
DeepAR has 1 employees.
DeepAR was founded in 2014 and is headquartered in London, United Kingdom. An SDK is offered by the company for developing and integrating augmented reality filters, masks, and background removal effects. This software supports platforms including iOS, Android, HTML5, and macOS, enabling use in games, mobile applications, and web-based projects within the augmented reality sector.
DeepAR's top competitors include Yoti and Microblink.
DeepAR has 1 investor. Key investors include Zalando.
DeepAR operates through I Love Icecream Ltd.
Yes. DeepAR was acquired by Zalando in April 2025.