About Definedge Securities
Definedge Securities is a Financial Services company based in Pune (India) by Rajesh Badiye and Prashant Shah. It offers an app-based platform for trading and investment to empower users financially. It operates on a B2C model. Definedge Securities has raised $2.3 million across 2 funding rounds from investors including Hemant Luthra, Ajay Srivastava and Nitin Agarwal. The company has 15 employees. Its chief executive, as recorded, is Prashant Shah. Its website definedgesecurities.com draws about 178 thousand monthly visits. Its Indian entity Definedge Securities Broking Private Limited reported revenue of ₹7.11 Cr. Its focus areas include Finance, Trading Platforms and Investment Apps. Its competitors include Groww, Angel One and Upstox; 3 of its 3 listed competitors have raised funding.
Company details
Definedge Securities offers an app-based platform for trading and investment to empower users financially, focusing on finance, offering financial products and advice, trading platforms, and investment apps. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
- Headquarters Pune, India
- Employees 15
- Founders Rajesh Badiye, Prashant Shah
- SectorsFinancial Services
- Website category Finance · Investing
- Website definedgesecurities.com
- Social X Facebook
- Legal Name Definedge Securities Broking Private Limited
- Date of Incorporation 08 Feb, 2021
- Jurisdiction Pune, Maharashtra, India
- Annual Revenue₹7.11 Cr
FY 2025 · +62% YoY
- Net Loss-₹64.2 Lakh
FY 2025 · -9% margin
- EBITDA-₹44.5 Lakh
FY 2025 · -6% margin
- Total Equity Funding$2.3M (USD)
in 2 rounds
- Latest Funding Round$2.3M (USD), Seed
Sep 2026
- Employee Count15
Associated legal entities of Definedge Securities
Definedge Securities operates through Definedge Securities Broking Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Definedge Securities Broking Private Limited CIN U65990PN2021PTC198378 | Active | 08 Feb 2021 | Pune, Maharashtra | ₹7.1 Cr | 15 | 3 | View details |
Funding Insights of Definedge Securities
Definedge Securities has successfully raised a total of $2.3M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.3 million completed in September 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.3M
- Total Rounds 2
- Last Round Seed — $2.3M
- Investors Count 3
All 2 funding rounds of Definedge Securities with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2026 | $2.3M | Seed | – | – | – |
| Nov 2025 | Angel Round | – | – |
3 investors in total: 0 institutional and 3 angel.
Investors in Definedge Securities
Definedge Securities has secured backing from 3 investors, including angel investors. Prominent investors backing the company include Hemant Luthra, Ajay Srivastava and Nitin Agarwal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
HL Hemant Luthra | unknown_4bc9b014743548d1b | |||
AS Ajay Srivastava | unknown_346898fdae2648038 | |||
NA Nitin Agarwal | Founder of Alpha Capital, active angel investor in Indian startups | unknown_e792e173900949788 |
Investor details for Definedge Securities
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Board of directors of Definedge Securities Broking Private Limited (Definedge Securities)
Definedge Securities Broking Private Limited is the primary company behind Definedge Securities. The board of Definedge Securities Broking Private Limited currently have 2 directors; the longest-serving is Prashant Pravinchndra Shah, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Prashant Pravinchndra Shah DIN 08625842 | Director | 08 Feb 2021 | 5 yrs 8 mo | Definedge Securities Broking Private Limited |
| Rajesh Laxmanrao Badiye DIN 09058012 | Director | 08 Feb 2021 | 5 yrs 8 mo | Definedge Securities Broking Private Limited |
People of Definedge Securities
2 people are tracked at Definedge Securities (2 in leadership); the tracked headcount is 15.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder, CEO | Leadership |
Complete people profiles for Definedge Securities
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Financials of Definedge Securities
Figures of Definedge Securities Broking Private Limited, the primary company behind Definedge Securities, for FY 2025. Revenue was ₹7.11 Cr (+62% year on year). Net loss was -₹64.2 Lakh (-9% margin). EBITDA was -₹44.5 Lakh (-6% margin). Revenue has grown at a compounded annual rate of +459% over three years.
- ₹7.11 CrRevenue · FY 2025 · +62% YoY
- -₹64.2 LakhNet loss · -9% margin
- -₹44.5 LakhEBITDA · -6% margin
- ₹10.50 CrPaid-up capital
- 15Employees (provident fund records)
- +459%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Definedge Securities Broking Private Limited are on its company page.
Detailed financial statements for Definedge Securities
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Definedge Securities
2 dated milestones of Definedge Securities across 1 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round.
- Funding Latest funding round, Seed, of $2.3M.
Competitors of Definedge Securities
Definedge Securities has 3 listed competitors in our database, 3 of them funded. They include Groww, Angel One and Upstox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| groww.in | 2016 | Bengaluru, India | $595.76M | 933 | An online platform for investments and trading services is offered. | |
| angelone.in | 1996 | Mumbai, India | $38.41M | 2,974 | App-based brokerage stock trading platform | |
| upstox.com | 2009 | Mumbai, India | $219.86M | 582 | Tech-driven trading platform is offered for low-cost brokerage services. |
Detailed competitors of Definedge Securities
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Web traffic of Definedge Securities
The website of Definedge Securities (definedgesecurities.com) receives about 177.6K visits a month and ranks #203,894 among all websites worldwide, #2,183 in Investing.
- Monthly visits177.6K
▲ 9.4% vs previous month
- Unique visitors35K
per month
- Global rank#203,894
among all websites
- Category rank#2,183
Finance · Investing
- Bounce rate25%
- Pages per visit5.7
- Average visit6 min 39 sec
- DevicesDesktop 76% · Mobile 24%
Websites whose visitors overlap most with Definedge Securities. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chartink.com | 100% | 8.7M | #5,010 | View details | |
| definedge.com | 98% | 1.1M | View details | ||
| nseindia.com | 92% | 19.9M | #2,783 | View details | |
| groww.in | 91% | 60M | #754 | View details | |
| angelone.in | 91% | 23.4M | #1,679 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
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Related news about Definedge Securities
Complete news archive for Definedge Securities
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Frequently Asked Questions about Definedge Securities
Definedge Securities is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.
Prashant Shah is the CEO of Definedge Securities, as recorded in our data. They have also founded this company.
Definedge Securities is a funded company, having raised a total of $2.3M across 2 funding rounds to date.
Definedge Securities has 15 employees.
The primary company behind Definedge Securities, Definedge Securities Broking Private Limited, reported revenue of ₹7.11 Cr for FY 2025, up 62% year on year.
Definedge Securities offers an app-based platform for trading and investment to empower users financially, focusing on finance, offering financial products and advice, trading platforms, and investment apps. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
Definedge Securities has 3 investors. Key investors include Hemant Luthra, Ajay Srivastava, and Nitin Agarwal.
Definedge Securities operates through Definedge Securities Broking Private Limited.
The legal entities of Definedge Securities currently have 3 directors, including Prashant Pravinchndra Shah, Rajesh Laxmanrao Badiye, Monika Gosain.
The website of Definedge Securities receives about 178 thousand visits a month and ranks #203,894 among all websites worldwide.