About Definity Financial
Definity Financial is a company based in Waterloo (Canada) founded in 2021.. The company has 3,390 employees as of December 31, 2024. Definity Financial has completed 1 acquisition, including McDougall Insurance. Definity Financial operates in a competitive market with competitors including Intact Ventures, Trisura, ICPEI Holdings, Northbridge Financial Corporation and TruShield Insurance, among others.
- Headquarter Waterloo, Canada
- Employees 3390 as on 31 Dec, 2024
- Stage Public
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Definity Financial Corp.
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Annual Revenue
$3.38 B (USD)24.15as on Dec 31, 2024
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Net Profit
$299.14 M (USD)22.94as on Dec 31, 2024
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EBITDA
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Latest Funding Round
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Investors
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Employee Count
3390
as on Dec 31, 2024
- Investments & Acquisitions
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IPO & Listings of Definity Financial
Definity Financial is a publicly listed company on the TSX with ticker symbol DFY in Canada, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
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Software Development Team
66 people
Leadership Team
40 people
Senior Team
27 people
Data Analysis and Operations Team
17 people
Finance and Accounting
12 people
Manager Team
10 people
Human Resources and Administration
8 people
Creative and Marketing Team
6 people
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Funding Insights of Definity Financial
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Definity Financial
Definity Financial has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include McDougall Insurance. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Internet first provider of life, health, auto, home, liability & surety bond insurance services
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1946 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Definity Financial
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Definity Financial Comparisons
Competitors of Definity Financial
Definity Financial operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Intact Ventures, Trisura, ICPEI Holdings, Northbridge Financial Corporation and TruShield Insurance, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of property & casualty insurances
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| domain | founded_year | HQ Location |
P&C insurance carrier
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| domain | founded_year | HQ Location |
Provider of commercial and personal lines insurance products
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| domain | founded_year | HQ Location |
Offers insurance solutions through brokers and direct services for businesses in Canada.
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| domain | founded_year | HQ Location |
Serves as a property and casualty insurance carrier, offering reliable coverage solutions.
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| domain | founded_year | HQ Location |
Provides insurance coverage for cars, homes, and commercial needs in Canada.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Definity Financial
Frequently Asked Questions about Definity Financial
When was Definity Financial founded?
Definity Financial was founded in 2021.
Where is Definity Financial located?
Definity Financial is headquartered in Waterloo, Canada. It is registered at Waterloo, Ontario, Canada.
Who is the current CEO of Definity Financial?
Rowan Saunders is the current CEO of Definity Financial.
How many employees does Definity Financial have?
As of Dec 31, 2024, the latest employee count at Definity Financial is 3,390.
What is the annual revenue of Definity Financial?
Annual revenue of Definity Financial is $3.38B as on Dec 31, 2024.
What does Definity Financial do?
Definity was established in 2021 and is headquartered in Waterloo, Canada. Property and casualty insurance services are offered within the financial sector. Operations are centered on underwriting and distributing insurance products to personal and commercial clients across Canada. The company is led by CEO and President Rowan Saunders, with a focus on regional market needs.
Who are the top competitors of Definity Financial?
Definity Financial's top competitors include Intact Ventures, Trisura and Fortress Insurance.
Is Definity Financial publicly traded?
Yes, Definity Financial is publicly traded on TSX under the ticker symbol DFY.
How many acquisitions has Definity Financial made?
Definity Financial has made 1 acquisition, including McDougall Insurance.
What is Definity Financial's ticker symbol?
The ticker symbol of Definity Financial is DFY on TSX.