About Definity Financial
Definity Financial is a publicly listed company based in Waterloo (Canada) founded in 2021. Provider of PC insurance services. The company has 3,390 employees. Definity Financial has completed 1 acquisition, including McDougall Insurance. Its chief executive, as recorded, is Rowan Saunders. Its website definityfinancial.com draws about 24 thousand monthly visits. Its focus areas include Insurance Carriers, Property & Casualty and Diversified. Its competitors include Intact Ventures, Trisura and ICPEI Holdings.
Company details
Definity was established in 2021 and is headquartered in Waterloo, Canada. Property and casualty insurance services are offered within the financial sector. Operations are centered on underwriting and distributing insurance products to personal and commercial clients across Canada. The company is led by CEO and President Rowan Saunders, with a focus on regional market needs.
- Headquarters Waterloo, Canada
- Employees 3,390
- Stage Public
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website definityfinancial.com
- Social LinkedIn X
- Legal Name Definity Financial Corp.
- Annual Revenue$3.86 B (USD)8.64as on Dec 31, 2025
- Net Profit$305.44 M (USD)-2.83as on Dec 31, 2025
- Employee Count3,390
- Investments & Acquisitions
People of Definity Financial
251 people are tracked at Definity Financial (78 in leadership, 173 in team); the tracked headcount is 3,390.
| Name | Role | Group |
|---|---|---|
Rowan Saunders | CEO & President | Leadership |
Laura Kihle | Director Of Finance | Leadership |
Susan Monteith | Corporate Director | Leadership |
Shazia Khan | Vice President, Corporate Technology & Enterprise Portfolio Delivery | Leadership |
Glynda Gill | Vp, Enterprise Architecture & Platforms | Leadership |
Rick Schulz | Director IT Risk And Compliance | Leadership |
Alexandre Dion | Director Analytics & GIS | Leadership |
Sandeep Dhingra | Head Quality Engineering, AVP | Leadership |
Michael Stramaglia | Corporate Director (previously Economical Insurance Group) | Leadership |
Tatjana Lalkovic | SVP & Chief Technology Officer | Leadership |
Nitin Mathur | Associate Vice President- Data Platform & Cloud Engineering | Leadership |
Dick Freeborough | Corporate Director | Leadership |
Edouard Schmid | Corporate Director | Leadership |
Daniel Fortin | Corporate Director | Leadership |
Barbara Fraser | Corporate Director | Leadership |
Adrian Mitchell | Corporate Director | Leadership |
Sarah Weiss | Director, Claims Technical Learning & Development | Leadership |
Robert Mcfarlane | Corporate Director | Leadership |
Sarangen S. | Director Corporate Strategy | Leadership |
Eric Marion | Vp, Direct Sales And Distribution | Leadership |
231 more people are available in the full profile.
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IPO & Listings of Definity Financial
Definity Financial is a publicly listed company on the TSX with ticker symbol DFY in Canada, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date23 Nov 2021
- Listed onTSX: DFY
- Listed entityDefinity Financial Corp.
- Exchange sectorFinance
- ISINCA24477T1003
- Share price68.90 CAD (+1.15% on the day) · 2026-10-13
- Market capitalisation8,378,240,080.00 CAD
- Price to earnings17.9
- EPS (diluted, trailing year)3.84 CAD
- Dividend yield1.21%
- Volume (last session)143,008
Financials of Definity Financial
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 5.28B CAD | 418.2M CAD | |
| 2024 | 4.86B CAD | 430.4M CAD | |
| 2023 | 3.91B CAD | 350.1M CAD | |
| 2022 | 3.63B CAD | 110.9M CAD | |
| 2021 | 2.98B CAD | 213.2M CAD |
Detailed financial statements for Definity Financial
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Investments & Acquisitions by Definity Financial
Definity Financial has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include McDougall Insurance.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Internet first provider of life, health, auto, home, liability & surety bond insurance services | mcdougallinsurance.com | Belleville, Canada | 1946 | Oct 2022 | •••• |
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Timeline of Definity Financial
3 dated milestones of Definity Financial across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Definity Financial is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires McDougall Insurance.
Competitors of Definity Financial
Definity Financial has 3 listed competitors in our database. They include Intact Ventures, Trisura and ICPEI Holdings.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| intactfc.com | 1809 | Toronto, Canada | 13,000 | Provider of property & casualty insurances | ||
| trisura.com | 2005 | Toronto, Canada | P&C insurance carrier | |||
| icpeiholdings.ca | 1998 | Mississauga, Canada | Provider of commercial and personal lines insurance products |
Detailed competitors of Definity Financial
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Web traffic of Definity Financial
The website of Definity Financial (definityfinancial.com) receives about 23.8K visits a month.
- Monthly visits23.8K
▲ 39.9% vs previous month
Websites whose visitors overlap most with Definity Financial. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
careers.intactfc.com | careers.intactfc.com | 100% | #226,294 | – | |
jobs.rbc.com | jobs.rbc.com | 96% | #29,775 | – | |
jobs.lever.co | jobs.lever.co | 93% | #4,880 | – | |
jobs.scotiabank.com | jobs.scotiabank.com | 90% | #50,192 | – | |
careers.loblaw.ca | careers.loblaw.ca | 85% | #85,229 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Definity Financial
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Related news about Definity Financial
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Frequently Asked Questions about Definity Financial
Definity Financial was founded in 2021.
Definity Financial is headquartered in Waterloo, Canada. It is registered at Waterloo, Ontario, Canada.
Rowan Saunders is the CEO of Definity Financial, as recorded in our data.
Definity Financial has 3,390 employees.
Annual revenue of Definity Financial is $3.86B as on Dec 31, 2025.
Definity was established in 2021 and is headquartered in Waterloo, Canada. Property and casualty insurance services are offered within the financial sector. Operations are centered on underwriting and distributing insurance products to personal and commercial clients across Canada. The company is led by CEO and President Rowan Saunders, with a focus on regional market needs.
Definity Financial's top competitors include Intact Ventures, Trisura and ICPEI Holdings.
Yes, Definity Financial is publicly traded on TSX under the ticker symbol DFY.
Definity Financial has made 1 acquisition, including McDougall Insurance.